Toymaker Mattel is becoming a mobile game publisher
Game Developer
MARCH 5, 2024
Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.
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Game Developer
MARCH 5, 2024
Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.
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Sign up for the GI Daily here to get the biggest news straight to your inbox Mattel, the toy firm behind Barbie, has announced that it will self-publish mobile titles. In an interview with GamesBeat , global head of digital gaming, Mike DeLaet, said that announcements for the company's self-published games will begin later in 2024.
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