2042 AAA UX 
Deconstructor of Fun
FEBRUARY 7, 2023
The renowned Western AAA studios believe in their superiority in designing core gameplay and delivering outstanding UX. Add to the top that Battlefield 2042, which the mobile version was tied to, had disappointing sales and the future for the studio began looking very bleak. The early reviews of the game were mixed.
Deconstructor of Fun
JANUARY 31, 2022
A true masterpiece of an ad rivaling launch trailers from AAA games. Battlefield 2042 had a fantastic first week of sales. The high production values are not enough to cover the poor UX. In addition to IP integrations we also saw 4X games release outstanding creatives. Arguably one of the best ads for a mobile game ever made.
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