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Toymaker Mattel is becoming a mobile game publisher

Game Developer

Hot Wheels and Barbie toymaker Mattel is expanding its video game interests, with a new publishing arm that will "co-devleop" and publish mobile games.

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Playtika buys mobile game dev Innplay Labs

Game Developer

Months after it swore off releasing new mobile games, Playtika has bought up Innplay to create "exceptional gaming experiences for our players."

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Sony and NCSoft form "global partnership" focused on console and mobile games

Game Developer

NCSoft and SIE plan to partner on a number of "global businesses.across and beyond genres and regions," including the mobile games space.

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Google Play Games aims to capture Android and iOS mobile game revenue on PC

Game Developer

Google Play Games is a defense strategy against competing storefronts that host PC ports of mobile games, ensuring Google continues to capture revenue from users who abandon mobile to play on PC.

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Microsoft considered acquiring Square Enix for mobile Game Pass plans

Game Developer

Microsoft has wanted to get its foot in the door for Japan and mobile games, and owning Square would've allowed for both.

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Rewatch our webinar with TikTok on the modern mobile games market

GamesIndustry.biz

Last week, GamesIndustry.biz presented a webinar with TikTok and the National Research Group on modern mobile gaming. It presented its three core pillars for success in mobile games, and then TikTok shared a lot of insight on how to increase engagement and discovery on it platform. Read more

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How To Accelerate Your Mobile Game Growth

Game Developer

Learn how game developers can expand their mobile game business beyond the app stores, improve UA and discoverability, and discover more freedom to deliver unique experiences directly to new and existing players.