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The renowned Western AAA studios believe in their superiority in designing core gameplay and delivering outstanding UX. Add to the top that Battlefield 2042, which the mobile version was tied to, had disappointing sales and the future for the studio began looking very bleak. Their Chinese counterparts are masters of free-to-play.
Battlefield 2042 had a fantastic first week of sales. The high production values are not enough to cover the poor UX. We believe that APEX Legends will succeed as it is already succeeding with the same business model outside mobile. Yet the success of Battlefield Mobile is not a sure shot.
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