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These cost go to cover in-store advertising, news-paper circulars, etc. We’ll assume we’re not going to pay for anything beyond the required co-op and MDF, but it might be a wise investment to buy some better placement. We could do it as shareware, advertising funded, bundled with cereal, etc.
The total cost for a 12 month project - including a standard 20% overhead for insurance, taxes, graft, paper-clips and a little rounding up - comes to: Project Development Total: $950,000. These cost go to cover in-store advertising, news-paper circulars, etc. We could do it as shareware, advertising funded, bundled with cereal, etc.
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