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2020 Predictions #9: Newcomers Will Reimagine Card Battlers

Deconstructor of Fun

Hearthstone - the leader of the category since it’s 2014 launch - fell 32% on mobile, struggling to retain players with the same old ranked ladder and struggling to monetize players with new game modes. Hearthstone lost on its home turf Hearthstone is no longer the biggest mobile card game in the US - it has been passed by Yu-Gi-Oh!

Mobile 52
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Axie Infinity: Infinite Opportunity or Infinite Peril?

Deconstructor of Fun

Also in 2019, land sales began (an extension of the Axie Universe, which we’ll break apart in a later section), the marketplace shifted over to the Loom Network (a Layer 2 on Ethereum), and the card battle game community alpha released. In general, it was still a year of laying the foundation for future user growth and engagement.