This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I think the only way to understand this bubble – and to identify whether there is real value to be had here – is to understand the components, and then evaluate each scheme, investment or idea based on whether it benefits from the underlying opportunities from these four concepts, or whether it is simply a confection of ideas with no true substance.
Eric Seufert explains the concept of content fortresses here. It has sparked industry consolidation of hypercasual publishers and ad tech companies within larger corporations ( Unity merged with IronSource and Supersonic , Zynga swooped for Rollic and Chartboost , and AppLovin acquired Adjust and MoPub ). Gaming Roundup ???????
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
52 
Let's personalize your content