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Trip Hawkins on The New High Score | Past and Future of Video Games

Deconstructor of Fun

eSports I think there’s a few of them. That’s eSports. And again, that plays right into eSports. ESports is long term, it’ll be driven by games that involves squad play and team work and so on. So eSports is a big deal. #3. And it makes perfect sense to me because I have four children.

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The Hybridcasual Gamble

Deconstructor of Fun

In terms of the share between ad revenue and IAPs, he states that Homa’s less-well performing hybridcasual titles generate 15% of their revenue from IAPs, while its top performers like Fight For America can bring in as much as 40%. Ultimately, the consensus among experts we spoke to is that ad revenue is still the key driver for these titles.