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Hypercasual games market keeps shrinking, still 3.38 billion downloads last 3 months

PreMortem.Games

The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobile games market. General Market Trends Compared to Q1 2024, the market has shifted down by 11%, amassing 3.38B installs. Now, let’s turn to the newbies at the top.

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Hypercasual games market continues to decline, but still nearly 3 billion installs this quarter

PreMortem.Games

higher than Q2 2024). lower than in Q2 2024) and Tier-1 East remained flat. by VOODOO with 23M installs in Q3 2024. with 18M downloads in Q3 2024. Lastly, the snake design closely resembles Snake Run Race by Freeplay, a game with 71M installs. Tier-1 West downloads went down by 8% (1 p.p. Snake Clash!

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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

Over time, this could also create a race to the bottom, where speed prevails and quality drops, in that world the developers with established brands and IPs start to prevail as the difference in production value shines through and captivates an audience looking for the anti-AI ad. Closing Remarks Im cautiously optimistic about 2025.