GamesIndustry.biz

AUGUST 1, 2023

They host musical concerts, marketing activations, and interactive experiences designed to advertise all manner of brands and movies. This has opened a new opportunity for brands to partner with developers to advertise on the platform. One such company is Gamefam.

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Brand Game Development

JUNE 15, 2020

” I got a lot of responses, and one of them was about how much to spend on board game advertising. I want to particularly focus on part one, which can be roughly summarized as, “how much should I spend on advertising for my board game?” Basics of Board Game Advertising. Need help on your board game?

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Game Developer

MAY 10, 2024

Chasing in-game advertising while canning games like Respawn Entertainment's Star Wars first-person shooter seems downright bananas.

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GamesIndustry.biz

MAY 18, 2023

A class action lawsuit has been filed against the publisher and developer of mobile title King of Avalon (FunPlus and its in-house studio KingsGroup) for false advertising.

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Game Developer

JULY 28, 2023

Owlcat said the fan reaction to the AppsFlyer update, which would have allowed it to collect data including IP addresses and OS details, surpassed its worst expectations.

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GamesIndustry.biz

JANUARY 26, 2023

When we ask Gamesight CEO Adam Lieb and CMO Nicole Yang what's the big story in the world of game advertising, the answer they give is very clear: TikTok. TikTok went from having virtually no publishers working with it two years ago to a platform now that is in almost every game marketer's budget somewhere," Lieb says. "I

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Unity Blog

MAY 26, 2023

Here are three strategies for boosting LTV with on-device advertising campaigns. When, where, and how you first reach users on the user acquisition side has an effect on your game’s lifetime value (LTV).

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Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

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GamesIndustry.biz

JANUARY 19, 2023

A lawfirm specializing in class-action suits is looking into a potential case against Activision Blizzard for false advertising in Diablo Immortal. Migliaccio & Rathod LLP says the "Blessing of the Worthy" legendary gem changes its effect in detrimental ways to the player is it is leveled up.

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Game Developer

APRIL 11, 2024

Koei Tecmo claims, despite numerous cease and desists, that Youzoo kept using material from its games to advertise its own mobile titles.

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Game Developer

FEBRUARY 27, 2024

London Studio had been working on a new franchise and is still advertising job openings on its website.

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Game Developer

OCTOBER 30, 2023

million on online advertising to promote its response to Hamas' October 7 attack. Israel's Ministry of Foreign Affairs has spent $1.5

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GamesIndustry.biz

MAY 9, 2024

Nitropay, founded in 2017, offers services such as organizing auctions for video advertisements and a customizable video player for websites' ads' instream and outstream. While the exact amount was not provided, the acquisition is said to be an eight-figure deal. Read more

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GamesIndustry.biz

MAY 14, 2024

This included using demanding phrases such as "get it now" or "buy now" on certain advertisements, which the ACM described as an "illegal aggressive commercial practice." An investigation by the ACM found that the company "exploited [the] vulnerabilities" of children through design choices in its item shop. Read more

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Ask a Game Dev

MARCH 22, 2024

Putting in advertisements for other DLCs is fine as long as it isn't too much , because that typically won't drive (many) players away. It isn't worth it to shoot our own sales in the foot like that. Join us on Discord ] and/or [ Support us on Patreon ] Got a burning question you want answered?

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Game Developer

DECEMBER 19, 2023

On the importance of postwar history to guns in America, the use of national emergencies to sell guns, gun advertising in Call of Duty, progressive multiplayer in American gun culture, and "gun expert" shows in the popular gaming press.

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Game Refinery

FEBRUARY 22, 2024

Find out how hybrid-casual games offer plenty of opportunities for mobile marketers to improve the effectiveness of their ad campaigns.

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GamesIndustry.biz

MARCH 31, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. Read more

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Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. Playable Ads created by Playable Factory (Angry Birds, Whiteout Survival, Eatventure, Smash Legends) What Are Playable Ads?

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GamesIndustry.biz

APRIL 17, 2024

Published today by games development and publishing training provider Skillfull and penned by the company's founder Gina Jackson, the study explored the high number of job vacancies advertised in 2022 and sought to understand the most pressing skills needs in the UK. Read more

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GamesIndustry.biz

APRIL 24, 2024

This series of Playable Futures articles considers how the design, technology, people, and theory of video games are informing and influencing the wider world. You can find all previous Playable Futures articles here.

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CG Spectrum

NOVEMBER 28, 2022

Animation is the art of breathing life into the inanimate for films, games, and advertising. There’s no feeling like making lines and shapes come to life on the screen. The career possibilities in animation are growing each year as new techniques, processes, and genres emerge. 2D Animation. 3D Animation.

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GamesIndustry.biz

APRIL 11, 2024

It alleges that Youzu has used audio and images from the franchises Nobunanga's Ambition and Taiko Risshiden in online advertisements. Sign up for the GI Daily here to get the biggest news straight to your inbox Koei Tecmo has filed a copyright infringement complaint against the Singapore-based subsidiary of games firm Youzu. Read more

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GamesIndustry.biz

MARCH 6, 2024

The outlet obtained a memo sent to staff earlier today by Rooster Teeth general manager Jordan Levin, who attributed the closure to "challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage." Read more

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GamesIndustry.biz

MARCH 25, 2024

The executive team of Bidstack have bought back the in-game advertising platform from investors and shareholders. In a post shared on LinkedIn , it clarified that all contracts of UK and European-based staff will continue, as will client relationships. Last October, Bidstack experienced the collapse of a £2.4

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GamesIndustry.biz

OCTOBER 4, 2023

The UK's Advertising Standards Authority has upheld two claims against Hutch Games for violating loot box disclosure rules. It pointed to guidance from the ASA's sister organization the Committee of Advertising Practices that said such an arrangement would put in-game storefronts outside the scope of advertising standards.

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GamesIndustry.biz

OCTOBER 25, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox The number of available roles in the UK games industry declined further this month, with just 1,324 positions currently being advertised. Read more

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GamesIndustry.biz

APRIL 2, 2024

The application was jointly filed last year by the Entertainment Software Rating Board, SuperAwesome (which runs the free parental consent management platform Kids Web Services as well as kid-focused advertising and influencer marketing businesses), and Yoti, a developer of the technology in question.

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GamesIndustry.biz

OCTOBER 31, 2023

An Israeli government advertisement showing graphic footage of the Gaza conflict has reportedly appeared in mobile games including Angry Birds. An investigation by Reuters found six cases of an ad including videos of rocket attacks and explosions appearing in mobile games in the UK, France, Austria, Germany, and Holland.

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GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts.

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GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

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Unity Blog

APRIL 24, 2023

Discover how Chocolate Tribe used Ziva’s powerful simulation and deformation software to create a photoreal, animated Muhammad Ali for an advertisement.

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GamesIndustry.biz

JANUARY 10, 2023

It's dangerous to go alone, though, so GamesIndustry.biz sat down with Meta Audience Network's Michael Bertaut to talk about in-game advertising, player acquisition, and the future of monetisation. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.

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GamesIndustry.biz

JULY 7, 2023

Annual reports are full of interesting facts companies aren't likely to advertise. This Week in Business is our weekly recap column , a collection of stats and quotes from recent stories presented with a dash of opinion (sometimes more than a dash) and intended to shed light on various trends. Check back every Friday for a new entry.

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GamesIndustry.biz

NOVEMBER 24, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Ubisoft has responded to complaints that advertisements are appearing during gameplay sessions of full-price games, attributing it to a technical error.

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PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games.

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GamesIndustry.biz

JUNE 21, 2023

In a blog post announcing the new labels, Twitch clarified that it's not changing its community guidelines, only how the content needs to be labelled, in order to help "streamers connect with viewers who are more likely to be a good fit for their communities," and "help protect younger viewers and advertisers."

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