article thumbnail

How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

The US anime market is expected to be valued at over $60bn by 2030 , more than twice what it was a decade ago. PUBGs mobile crossovers are a great example, letting players unleash Dragon Ball energy beams and fight alongside Evangelions towering mecha. How will this collaboration boost monetization?

Animation 130