How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe
Game Refinery
MARCH 20, 2025
The US anime market is expected to be valued at over $60bn by 2030 , more than twice what it was a decade ago. Weve previously explored how collaborating with fan-favorite IPs as part of a LiveOps strategy can have a drastic impact on in-game performance, and that logic very much applies to anime crossovers.
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