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How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe

Game Refinery

The US anime market is expected to be valued at over $60bn by 2030 , more than twice what it was a decade ago. Weve previously explored how collaborating with fan-favorite IPs as part of a LiveOps strategy can have a drastic impact on in-game performance, and that logic very much applies to anime crossovers.

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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps

Deconstructor of Fun

Sources: Sensor Tower State of Gaming 2024 Data.ai Mobile App Market Forecast 2030 Mobile Market Trends The mobile market has experienced notable shifts, particularly in download trends and revenue generation. 2023 was a challenging year for the mobile gaming market.

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