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The US anime market is expected to be valued at over $60bn by 2030 , more than twice what it was a decade ago. With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. Interestingly, it also launched alongside a new permanent in-game feature: special abilities.
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobilegaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
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