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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

A narrative can also help with pacing, building and releasing tension alongside key story beats while directing the players’ attention and emotions through them, all the while supporting other features and creating a meaningful foundation for retention. Several exploration games also incorporate similar story designs.

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What are AAA Games and Mobile Games?

iXie gaming

With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. These games offer different gaming experiences, target different audiences, and have unique testing requirements for game QA. Games with expensive advertising campaigns.

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AWS to showcase tools for breakthrough gaming experiences at GDC 2025

AWS Games

Joanie Kraut, CEO of Women in Games International (WIGI), will moderate a panel discussion featuring Stephanie Latham (Roblox), Jen MacLean (Dragon Snacks Games), and Sarah Anderson (Amazon Games). Each space features two demo stations, and an opportunity to dive deep with AWS for Games solution industry experts.

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How to Build Better Live Events with the GameRefinery Live Events Tracker

Game Refinery

The mobile market is incredibly competitive and there’s a growing number of AAA console and PC developers entering the fray. Here’s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobile games, no matter what genres you operate in.

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Unity Games That Last: How Testing, Art, and LiveOps Drive Revenue and Retention 

iXie gaming

According to Udonis , 62% of users will uninstall a mobile game if they experience crashes, freezes, or errorshighlighting how critical performance stability is to player retention. Visual Identity as a Growth Lever in Competitive Markets Players may try a game for the premise, but they stay for the experience.

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Untold Stories of ex-Activision Blizzard King’s Founders

Deconstructor of Fun

In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. — What’s up with the exits?

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