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In other words: Is your story so good that people give you free advertising? And word-of-mouth is the best advertising.) During those hours of walking and fighting (and, in Baldur's Gate 3, searching 20000 identical crates), players will forget a ton of story. A lot of people don't want sandboxes. Meme your characters?
The decline of the whole genre in the Western markets was caused by a decline in two of the most significant sub-genres: Brawlers and Fighting Games. When looking at time spent in games, Creative Sandbox games such as Roblox and Minecraft dominate growth in many markets. The Brawlers sub-genre is pretty much Brawl Stars.
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