Duolingo: How the $15B App uses Gaming Principles to Supercharge DAU Growth
Deconstructor of Fun
APRIL 14, 2025
How is an education app rivaling the popularity of media & entertainment products? Friend Quests is a social co-op where you complete quests together before a given deadline. Duolingos rocketship user growth is because of its laserlike focus on becoming a daily habit product. Lock-In System #2: Social Pressure.
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