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With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.
Sony seems to be building a mobile games platform for free-to-play games. This is according to tech site TweakTown , which spotted a job listing for a mobileplatform architect. Read more
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. Promotional collaboration events popularity across US, China and Japan (source: GameRefinery SaaS platform).
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
Mobile games and gacha mechanics have been closely aligned for a significant time. Regardless of the genre, most gamers playing titles on a mobile device will inevitably encounter gacha mechanics in some shape or form, whether that’s a box gacha, sugoroku gacha, timed gacha, or one of many others.
Kristian Segerstale believes industry growth will be driven by developers embracing a cross-platform strategy, rather than waiting for a single new platform to disrupt the market. In the opening keynote of Develop:Brighton today, the Super Evil Megacorp CEO was asked about the state of platform and the industry.
The gaming world is changing fast, and mobile phones are leading the charge. Mobile gaming becomes more impressive with every new smartphone release, making traditional gaming methods out of vogue. Nowadays, with the introduction of mobile 3D games in the market, many game enthusiasts will eventually surpass it.
Narrative design has always been an important part of video game development, but its significance in modern-day games continues to grow as narrative elements play an important role in player engagement and retention. The top 200 merge game titles (source: GameRefinery platform). Source: GameRefinery platform ).
Some of the biggest titles of the past few years have demonstrated that mobileplatforms do not need to be a lesser alternative to a title's home console editions. Other titles from major IP holders are now set to have simultaneous releases across both home consoles, PC, and mobile devices. Read more
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
The ever-changing nature of the mobile market means that new monetization mechanics are constantly emerging and evolving. Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature.
From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.
Since then, the historical real-time strategy series has had multiple releases on platforms such as home consoles and mobile devices. With Age of Empires 4 pleasing fans on PC and Xbox, Microsoft is making another attempt to attract smartphone audiences with the upcoming Age of Empires Mobile. Read more
Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand. Hybrid apps save money by building one app that too for all required platforms.
It has been long established that mobile gaming is becoming more popular and successful year over year, and now we’re seeing mobile games included in more cross-platform game development projects. Though mobile games are included [.] Though mobile games are included [.]
The gaming industry is no stranger to ambitious bets, but few are as bold as Skillzs $75 million Developer Accelerator. The Core Thesis Behind the Skillz Content Fund At its heart, the Skillz Developer Accelerator is designed to nurture studios capable of building high-quality, skill-based games. Lets dive in.
Here you will find game developers, publishers and tool- and tech providers ready to do business. But the Dutch industry is also home to a vibrant community of indie game developers. By providing top-quality game development from A to Z. So we are open to new opportunities for co-development or work for hire.
Youve got development going but the game is not announced yet. Its obviously different for an indie developer with one or two games than for a publisher with several titles out there. TikTok Highlight Keler highlighted TikTok as an important channel for game developers to find new players.
This year however The Witcher-developer only accounts for a third of all revenues. There are 494 game companies (developers and publishers). When developing games Polish studios declare PC as leading platform (68.4%), with mobile trailing behind in second place (12.8%).
Dedicated game console Across every generation, mobile is the most used platform for playing games. Only 5% of them play on all 3 platforms. Gen Z has the highest number of multi-platformers with 18%. Spending is most common in mobile gaming, with 38% of Gen Alpha, Gen Z, and Millennial gamers saying they spend on mobile.
For mobile games in particular, managing the authentication and authorization of your players can pose some unique challenges. Some of these challenges relate to the use of mobile devices themselves. Offline authentication : Mobile devices may not always have internet connectivity.
Vampire Survivors launched on Android and iOS last month, but Poncle developer Luca Galante had intended to bring the breakthrough hit to mobileplatforms considerably earlier. Unfortunately, nobody I spoke with was on board with the monetization I had in mind for the platform: non-predatory.".
Traditionally, the console and PC gaming markets have operated very differently to mobile. But that’s changing as technological advancements are allowing mobiledevelopers to bring their games to console, and vice versa. Meanwhile, some of the most successful titles are embracing a cross-platform strategy from conception.
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. By the way, it amazes me that Apple doesn’t even notify developers when they feature their games on App Store. Exit mobile. Discovery is dead.
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.
Biggest growth The market dynamics reveal a notable shift among gaming platforms. PC gaming is set to outperform both mobile and console gaming in revenue growth, with a projected increase of 4.0% In contrast, mobile gaming, despite its significant market share, is expected to grow at a slower rate of 3.0% increase year-on-year.
Unity game developers can now make mobile games accessible to iOS and Android screen readers with the launch of Mobile Screen Reader support, available from Unity 2023.2 Tech Stream and above. This is the first of many runtime features slated to enhance gamer accessibility.
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Non-paying players generate more costs for the developers, and growing the user base requires constant investment to attract new users through UA practices.
All these numbers and more interesting facts about the Slovakian games industry are taken from the annual report from the Slovak Game Developers Association (SGDA). The sector predominantly consists of private companies, which account for 89% of all game development businesses. and 13% respectively. of releases. of game releases.
In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. While this includes companies beyond game development — such as platforms, tech solutions, and web3 startups — all the entities in our study operate within the gaming sector.
for developers that release eligible Unreal Engine games on Epic Games Stores at the same time as other mobile, console, or PC platforms. Epic Games will drop its royalty fees from 5% to 3.5% Read more
Web-based mobile distribution platform Dotplay has secured $1 million in a pre-seed funding round. Led by venture capital firm Transcend Fund, the investment will be used to develop its platform further and expand its core team of developers and engineers. Read more
Looking for a Real Unreal Game Development Company? The potential for building epic games on Unreal by game app developers and creators across industries has increased. The potential for building epic games on Unreal by game app developers and creators across industries has increased. Is it well-defined?
Mobile gaming has become popular in recent times thanks to the growing number of mobile device users. Several mobile game engines are used to create mobile games. However, Unity has stood out as one of the most preferred and trusted mobile game engines. But what makes Unity so popular among developers?
You can buy the game on Steam , and follow the development on Twitter. is jam-packed with new features despite having a much shorter development period than 4.3. Breaking changes Animation Audio C# Core Editor GDScript Import Input Physics Platforms Rendering and shaders XR New in Beta 1! development cycle. New in Beta 1!
Since MiHoYo released Genshin Impact in 2020, an irreversible shift in perception happened across the gaming industry and among many gamers: free-to-play mobile games can actually be good?! I'm being a bit cynical here, as it is undeniable that quality free-to-play mobile games were produced before, but Genshin Impact pushed the envelope.
In mobile games, player retention is one of the most important considerations for their continued success. Though much of a game’s success regardless of platform can be determined by its sales and critical reception, continuous player retention is the lifeblood of many mobile games.
Experience first-hand how Amazon Web Services (AWS) for Games helps build breakthrough gaming experiences at the Game Developers Conference (GDC), March 17-21, 2025 at the Moscone Center in San Francisco. Visit the demo-packed AWS booth (#S927): Engage with purpose-built solutions from AWS that span the entire game development lifecycle.
Mobiledeveloper and publisher TapNation has acquired the AI-powered platform UA Hero. UA Hero, a user acquisition and monestiation platform that focuses on optimising ad campaigns, will act as a subsidiary under TapNation.
The fund is open to indie game developers that have already launched a game on Google Play or other mobileplatforms, PC and console. A group of Latin American game studios will receive a share of $2 million, with each recipient receiving between $150,000 to $200,000. Read more
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