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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Drive-Up Your Revenues with Seasonal Events

Game Refinery

From national calendar days to religious holidays, seasonal events are a great way for mobile games to find new and exciting ways to drive player engagement. We’ve updated the blog post with new seasonal event implementation examples and best practices for introducing seasonal events into your mobile game.

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How Mobile Game Developers Are Using In-Game Collaboration Events to Boost Player Retention

Game Refinery

If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. As an example, collaboration events are used by more than 70% of the top 10% of highest-grossing games in the China iOS market.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

The top 200 merge game titles (source: GameRefinery platform). Including narrative elements in the meta layer of the game certainly has a positive impact on the revenue. GameRefinery’s motivational data shows Gossip Harbor does things differently than most merge games. Source: GameRefinery platform ).

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12 Ways to Take Battle Passes to the Next Level in Mobile Games

Game Refinery

Battle passes have crept into almost every mobile game genre imaginable, with our platform showing that 66% of mobile games in the top 20% have incorporated the feature. Editor’s note: This blog post was originally published in March 2022.

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The top 22 mobile games of 2022

Game Analytics

Going the extra mile with your game and adding in just a few more features or touches does make a difference. Casual strategy games have definitely made their mark in 2022. You’d think that army games and a relaxing experience wouldn’t mix. So ads won’t ever spoil what is arguably a perfect mobile game.

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The Rise and Fall of eCPM in Mobile Gaming: What Happened in 2022?

Game Biz

The year 2022 was a tumultuous one for the world economy, with a number of factors contributing to a volatile market. The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. How Does eCPM in 2022 Compare to 2021?