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[Event Spotlight] How Mobile Game Developers Are Driving Player Engagement With Race Events

Game Refinery

This trend is now spinning out into race events – where players compete to see who can reach a designated objective first – resulting in a variety of new race event types emerging. These race events are mostly encountered in casual titles, although they work well for any games that function on level-based progression mechanics.

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Hypercasual games market is shrinking, still 3.7 billion downloads last 3 months

PreMortem.Games

A larger drop can be identified if we compare Q2 2023 to Q2 2022. As one might have expected, we can see several oldies on our list: Bridge Race , Going Balls , Race Master 3D – Car Racing and Car Games 3D: Car Racing. Comparing total downloads of Q2 2023 to Q1 2023, we see a decrease of about 5%.

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How Pride Was Celebrated on Mobile in 2022

Game Refinery

— Zooba (@ZooBattleArena) June 20, 2022. The company has been recognized by the Human Rights Campaign as one of the best places to work for LGBTQ+ equality in 2022. Last year, the company distributed an exclusive rainbow-colored car to players in CSR2 Racing to commemorate the event. pic.twitter.com/5d91viGQQ2.

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Drive-Up Your Revenues with Seasonal Events

Game Refinery

Zoobaa, League of Legends: Wild Rift, Beatstar, Farmville, and Zynga Poker are all mobile games that celebrated Pride in 2022 through seasonal events which involved a UI refresh, limited-time characters and cosmetic items, and lots of money raised for non-profits championing LGBTQ+ rights.

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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

QQ Speed An arcade racer implementing TCG mechanics The first game on our list is QQ Speed , an arcade racing game with a manga-inspired art style that’s been very successful in the Chinese market. These mechanics are unconventional for a racing game but aren’t surprising.

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2021 Predictions #5 Sports Games Race into a Billion Dollar Club

Deconstructor of Fun

Despite being the smallest category by revenue share on mobile, 2020 was a very good year for Sports & Racing as it breached the billion-dollar mark , with combined revenue of $1.2B Sports saw YoY growth of +29% ($880M) , while Racing registered +23% YoY ($331M). The sports category is divided into two genres: Sports and Racing.

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Even older hypercasual games break into the Top 10 in Q1 2023

PreMortem.Games

Hypercasual Q1 regional split Comparing the total downloads in Q1 2023 with those in Q4 2022, we see a decrease of 5%. However, an even more significant downtrend can be noticed when comparing Q1 2022 to Q1 2023. The market declined from 4 billion installs in the previous quarter to 3.8 billion installs in Q1 2023.

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