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Top mobile marketing strategies for 2024

Game Developer

How do you create a mobile game marketing strategy to make your game stand out from the crowd? In this article, we explore several ways of achieving this.

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Playtika acquires mobile developer SuperPlay

Game Developer

The mobile publisher makes its first acquisition of 2024, with Superplay expected to provide "attractive" growth opportunities.

Mobile 265
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Japan's mobile game installs and spending rose in Q1 2024

GamesIndustry.biz

Japan's mobile market is showing signs of growth after a slight decline in 2023, with games enjoying a stronger performance than the wider apps market. But Q1 2024 is already showing a 3.5% Similarly, consumer spending remained largely flat last year when you account for the fluctuations in the Japanese yen's value. Read more

Mobile 111
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Trends shaping the mobile gaming industry in 2024

GamesIndustry.biz

The mobile gaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobile game development and strategies for retaining audiences in the context of constant changes. The landscape of mobile game development mirrors the broader economic climate.

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The Casual Gaming Insights Mobile Marketers Need to Know in 2024

Game Refinery

The post The Casual Gaming Insights Mobile Marketers Need to Know in 2024 appeared first on GameRefinery.

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Football Manager 2024 Mobile exclusive to Netflix subscribers

GamesIndustry.biz

Football Manager 2024 Mobile will launch exclusively on Netflix Games. The next mobile instalment of the football franchise will only be accessible via a Netflix subscription, unlike FM23 which was part of Apple Arcade.

Mobile 111
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Console revenues decline as PC soars; Mobile still dominates in $187 billion market

PreMortem.Games

The global games market is navigating a period of slow but steady growth, according to Newzoo’s Global Games Market Report 2024. billion in revenue in 2024, representing a modest 2.1% billion in 2024, a 4.5% PC gaming is set to outperform both mobile and console gaming in revenue growth, with a projected increase of 4.0%

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