The Casual Gaming Insights Mobile Marketers Need to Know in 2024
Game Refinery
AUGUST 29, 2024
The post The Casual Gaming Insights Mobile Marketers Need to Know in 2024 appeared first on GameRefinery.
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Game Developer
SEPTEMBER 19, 2024
The mobile publisher makes its first acquisition of 2024, with Superplay expected to provide "attractive" growth opportunities.
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Game Developer
OCTOBER 17, 2024
How do you create a mobile game marketing strategy to make your game stand out from the crowd? In this article, we explore several ways of achieving this.
Game Refinery
MARCH 27, 2025
From PUBG x Dragon Ball to Goddess of Victory: NIKKE x Nier: Automata and State of Survival x Resident Evil , collaboration events with renowned franchises have consistently demonstrated their ability to significantly enhance mobile game performance. Below, we go through the highlights.
Game Refinery
FEBRUARY 13, 2024
The post Announcing the 2024 Mobile GameDev Awards appeared first on GameRefinery.
Game Refinery
MARCH 20, 2025
With all that immense popularity, its perhaps unsurprising to note that anime has crept into the mobile market, too. Some titles, such as Umamusume: Pretty Derby, have taken things one step further by taking a multimedia approach, with mobile games, anime, and manga series all coexisting and building an ever-expanding universe.
Game Refinery
MARCH 11, 2024
Mobile GameDev Awards celebrate innovation and excellence in live event design within mobile games.
Deconstructor of Fun
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Our track record for 2024 predictions: 4 correct 1 partly correct 1 wrong See what we missed and why below. Thats the mobile market of today. To top it all, the geopolitical environment only got worse in 2024. Due to the five factors above, the mobile market continued to stagnate. We certainly dont always get it right.
Game Developer
AUGUST 28, 2023
Digital Extremes' sci-fi MMO is sliding and flipping its way to iOS devices next year to bring the mobile game audience into the fold.
Game Developer
OCTOBER 26, 2023
Activision Blizzard will bring Call of Duty: Warzone to phones next year, creating an ecosystem between it, Warzone proper, and Call of Duty: Modern Warfare 3.
GamesIndustry.biz
NOVEMBER 13, 2024
Xsolla has predicted that mobile gaming will produce $98.7 billion in total revenue in 2024, with China forecast to lead the market by generating $34.6 Read more
GamesIndustry.biz
JULY 19, 2024
Japan's mobile market is showing signs of growth after a slight decline in 2023, with games enjoying a stronger performance than the wider apps market. But Q1 2024 is already showing a 3.5% Similarly, consumer spending remained largely flat last year when you account for the fluctuations in the Japanese yen's value. Read more
GamesIndustry.biz
JULY 9, 2024
The mobile gaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobile game development and strategies for retaining audiences in the context of constant changes. The landscape of mobile game development mirrors the broader economic climate.
GamesIndustry.biz
SEPTEMBER 14, 2023
Football Manager 2024 Mobile will launch exclusively on Netflix Games. The next mobile instalment of the football franchise will only be accessible via a Netflix subscription, unlike FM23 which was part of Apple Arcade.
Game Refinery
MAY 30, 2024
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.
Game Refinery
NOVEMBER 23, 2022
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. To figure out what makes a brand collaboration successful, let’s look at some recent examples of in-game collaboration events in mobile games.
GamesIndustry.biz
JUNE 5, 2024
Mobile games made up 49% of total revenue generated by the global games market in 2023 at $90.4 Conducted between January 2022 and January 2024, the 2024 Mobile App Trends report found that in-app revenue for games apps increased 6% year-over-year, while consumer spending decreased 2% to $107 billion.
Big Games
JANUARY 9, 2025
The gaming world is changing fast, and mobile phones are leading the charge. Mobile gaming becomes more impressive with every new smartphone release, making traditional gaming methods out of vogue. Nowadays, with the introduction of mobile 3D games in the market, many game enthusiasts will eventually surpass it.
Deconstructor of Fun
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Trkiye has rapidly established itself as one of the world's most dynamic mobile gaming hubs. Today, Istanbul holds the undisputed crown of the world's mobile gaming capital. Watch the 2024 talks here. And it continues to draw venture capital investments as other ecosystems face capital droughts. But what about tomorrow?
Game Refinery
NOVEMBER 21, 2024
With IDFA regulation changes and an influx of new games entering the market, publishers and mobile game studios are facing an ever-uphill battle to acquire new players (UA) and retain them. However, as we wrote last year , many top-grossing mobile games have found that minigames are the best way to boost UA and player retention.
GamesIndustry.biz
APRIL 16, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobile games market continued to grow, surpassing expectations. Even after the initial surge, the market remained attractive despite a slight decline in growth, enabling high margins or significant returns when selling a share.
GamesIndustry.biz
MAY 10, 2024
Microsoft has announced that its Xbox mobile storefront will launch in July 2024. Xbox president Sarah Bond revealed the news at the Bloomberg Technology Summit on Thursday, during which she shared that the store will only be available on the web to begin with to rival mobile storefronts such as Apple and Google Play.
GamesIndustry.biz
MARCH 26, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox A new mobile gaming spender report says 32% of respondents said they would spend less on in-app purchases in 2024. The Mistplay survey is based on roughly 2,000 respondents from the US and Canada. Read more
GamesIndustry.biz
MAY 3, 2024
2024 hasn't exactly gotten off to the best start for the game industry: mass layoffs loom over large publishers like Epic and Riot Games , and it's becoming harder and all the more expensive to develop and deliver breakthrough games. While the growth outlook for mobile is much more optimistic than it has been in years – with Data.ai
GamesIndustry.biz
AUGUST 14, 2024
A new report by mobile game company Sandsoft says that 81% of mobile developers are working on a new title, while 83% have raised capital to develop, launch, or market a game. The majority of developers (47%) are testing a prototype, while 9% are at the soft launch stage.
GamesIndustry.biz
SEPTEMBER 11, 2024
Niko has released its new 2024 India Gamer Behavior and Market Insights Report, revealing that over 75% of PC gamers self reported that they spent more on PC games in Q1 2024 than in the same period a year ago. respondents engage with esports - either through play, viewing, or competing themselves - and 57.2% Read more
GamesIndustry.biz
MARCH 6, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox Mattel, the toy firm behind Barbie, has announced that it will self-publish mobile titles. In an interview with GamesBeat , global head of digital gaming, Mike DeLaet, said that announcements for the company's self-published games will begin later in 2024.
GamesIndustry.biz
JANUARY 23, 2024
billion in 2024, Newzoo estimated in its latest report. Exploring upcoming trends, the data firm indicated that the market recovered last year and will slowly grow in 2024 and beyond. The global games market is expected to generate $189.3 The compound annual growth rate from 2021 through 2026 was estimated at 1.3%. Read more
GamesIndustry.biz
AUGUST 22, 2024
Nintendo has confirmed it is retiring its free-to-play mobile Animal Crossing game, Animal Crossing Pocket Camp on November 28, and replacing it with a "paid version." More is expected to be revealed in October 2024. Read more
PreMortem.Games
SEPTEMBER 2, 2024
The global games market is navigating a period of slow but steady growth, according to Newzoo’s Global Games Market Report 2024. billion in revenue in 2024, representing a modest 2.1% billion in 2024, a 4.5% PC gaming is set to outperform both mobile and console gaming in revenue growth, with a projected increase of 4.0%
GamesIndustry.biz
MAY 28, 2024
Square Enix will be shutting down two of its Dragon Quest mobile games in Japan. Champions will cease operations on July 30, 2024, followed by Keshi Keshi on July 31. Action RPG Dragon Quest Champions and puzzle game Dragon Quest Keshi Keshi will be shut down by the end of July, as announced on social media for both games. Read more
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Embrace a future where mobile app testing efficiency becomess a strategic force powered by advanced AI and ML. Unveil how these techrevolutionize the domain, ensure exceptional user experiences, and establishing quality standards.
GamesIndustry.biz
MARCH 8, 2024
The UKIE Video Game Awards 2024 took place last night, with Sad Owl Studios' Viewfinder taking home UK Game of the Year alongside best console game.
Deconstructor of Fun
DECEMBER 2, 2024
In a recent episode of the Deconstructor of Fun podcast, Daniel and Mishka share a wealth of fresh insights and tactical strategies for sustainable growth, diving into the key trends shaping gaming and apps in 2024. Seven Trends Redefining 2024 1. Here’s a snapshot of the notable shifts in the industry right now.
GamesIndustry.biz
DECEMBER 6, 2023
Mobile gaming revenue is projected to increase by 4% year-over-year to $111.4 billion in 2024, according to a new Data.ai This is despite the prediction that consumer spending will drop a further 3% in 2023 to $107.5
GamesIndustry.biz
APRIL 16, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox With the Fallout TV series grabbing headlines and attention across the industry, data from mobile analysis firm Sensor Tower shows the impact it is having on the video games.
Deconstructor of Fun
NOVEMBER 19, 2024
Take hybridization in gaming: while hybrid casual games were the buzz back in 2019, it’s only now—in 2023 and 2024—that they’re fully coming into their own. We might think that trends change fast, and while that’s partly true, some shifts take years to really hit their stride.
PreMortem.Games
JUNE 28, 2024
Games for Change , in partnership with HP and Google Play, announced the winners of the second annual Diverse Voices, New Stories Challenge at the 2024 Games for Change Festival. The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobile gaming industry.
GamesIndustry.biz
JUNE 10, 2024
Supercell believes there's room for more mobile games to be highlighted during events like Summer Game Fest. The Finnish developer was the only company to have a mobile-only game featured during this year's showcase on Friday, with the star-studded live-action trailer for Squad Busters promoting its most recent hit.
PreMortem.Games
DECEMBER 2, 2024
The Slovak games industry is relatively young and slowly growing with 69 active companies in 2024. The industry employs approximately 1,100 professionals in 2024, up from 1,017 in 2023. Mobile games follow, with 31%, while consoles like PlayStation and Xbox each represent 18.8% Talent shortages remain a significant challenge.
PreMortem.Games
OCTOBER 14, 2024
At Unite 2024, Unity’s development team introduced a series of advanced GPU optimization techniques aimed at improving rendering performance across various platforms. Whether you are developing for high-end PCs, consoles, or mobile devices, these methods are critical for delivering visually rich, smooth-running applications.
AWS Games
MARCH 6, 2024
AWS for Games GDC 2024 session highlights Wednesday, March 20 10:30-11:00am: Building and scaling MONOPOLY GO!, the #1 casual game launch of 2023 Room 2024, West Hall Scopely’s Monopoly Go! launched in April 2023 and quickly grew to become the world’s #1 casual mobile game, surpassing $1B in revenue within six months.
PreMortem.Games
FEBRUARY 5, 2024
Also, after two years of negative growth, due to difficult market conditions, especially around user acquisition, mobile gaming is likely to recover. Mobile devs go PC Speaking of mobile gaming, more game companies focus on evolving existing games instead of launching new games.
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