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Top mobile marketing strategies for 2024

Game Developer

How do you create a mobile game marketing strategy to make your game stand out from the crowd? In this article, we explore several ways of achieving this.

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Xsolla: Mobile gaming market forecast to reach $98.7bn in 2024

GamesIndustry.biz

Xsolla has predicted that mobile gaming will produce $98.7 billion in total revenue in 2024, with China forecast to lead the market by generating $34.6 Read more

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Trends shaping the mobile gaming industry in 2024

GamesIndustry.biz

The mobile gaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobile game development and strategies for retaining audiences in the context of constant changes. As new trends emerge, audience demands may evolve. Read more

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Why it's become harder to raise investments in mobile game development in 2024

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobile games market continued to grow, surpassing expectations. However, the current situation is more nuanced.

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Japan's mobile game installs and spending rose in Q1 2024

GamesIndustry.biz

A new report by Adjust , in collaboration with Sensor Tower, shows that while the number of app installs in Japan was down by just 1% year-on-year in 2023, Q1 2024 showed a 3% increase when compared to Q4 2023. But Q1 2024 is already showing a 3.5% increase in spending compared to Q4 2023. Read more

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Newzoo: Global games market expected to grow to $189bn in 2024

GamesIndustry.biz

The global games market is expected to generate $189.3 billion in 2024, Newzoo estimated in its latest report. Exploring upcoming trends, the data firm indicated that the market recovered last year and will slowly grow in 2024 and beyond. The compound annual growth rate from 2021 through 2026 was estimated at 1.3%. Read more

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Square Enix shutting down two Dragon Quest mobile games

GamesIndustry.biz

Square Enix will be shutting down two of its Dragon Quest mobile games in Japan. Action RPG Dragon Quest Champions and puzzle game Dragon Quest Keshi Keshi will be shut down by the end of July, as announced on social media for both games. Read more