Top mobile marketing strategies for 2024
Game Developer
OCTOBER 17, 2024
How do you create a mobile game marketing strategy to make your game stand out from the crowd? In this article, we explore several ways of achieving this.
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Game Developer
OCTOBER 17, 2024
How do you create a mobile game marketing strategy to make your game stand out from the crowd? In this article, we explore several ways of achieving this.
GamesIndustry.biz
NOVEMBER 13, 2024
Xsolla has predicted that mobile gaming will produce $98.7 billion in total revenue in 2024, with China forecast to lead the market by generating $34.6 Read more
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GamesIndustry.biz
JULY 9, 2024
The mobile gaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobile game development and strategies for retaining audiences in the context of constant changes. As new trends emerge, audience demands may evolve. Read more
GamesIndustry.biz
APRIL 16, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobile games market continued to grow, surpassing expectations. However, the current situation is more nuanced.
GamesIndustry.biz
JULY 19, 2024
A new report by Adjust , in collaboration with Sensor Tower, shows that while the number of app installs in Japan was down by just 1% year-on-year in 2023, Q1 2024 showed a 3% increase when compared to Q4 2023. But Q1 2024 is already showing a 3.5% increase in spending compared to Q4 2023. Read more
GamesIndustry.biz
JANUARY 23, 2024
The global games market is expected to generate $189.3 billion in 2024, Newzoo estimated in its latest report. Exploring upcoming trends, the data firm indicated that the market recovered last year and will slowly grow in 2024 and beyond. The compound annual growth rate from 2021 through 2026 was estimated at 1.3%. Read more
GamesIndustry.biz
MAY 28, 2024
Square Enix will be shutting down two of its Dragon Quest mobile games in Japan. Action RPG Dragon Quest Champions and puzzle game Dragon Quest Keshi Keshi will be shut down by the end of July, as announced on social media for both games. Read more
Game Developer
AUGUST 28, 2023
Digital Extremes' sci-fi MMO is sliding and flipping its way to iOS devices next year to bring the mobile game audience into the fold.
GamesIndustry.biz
MAY 3, 2024
2024 hasn't exactly gotten off to the best start for the game industry: mass layoffs loom over large publishers like Epic and Riot Games , and it's becoming harder and all the more expensive to develop and deliver breakthrough games. The general atmosphere is one of distrust and dissent, to say the least.
GamesIndustry.biz
MARCH 8, 2024
The UKIE Video Game Awards 2024 took place last night, with Sad Owl Studios' Viewfinder taking home UK Game of the Year alongside best console game.
GamesIndustry.biz
MARCH 6, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox Mattel, the toy firm behind Barbie, has announced that it will self-publish mobile titles. In an interview with GamesBeat , global head of digital gaming, Mike DeLaet, said that announcements for the company's self-published games will begin later in 2024.
GamesIndustry.biz
DECEMBER 6, 2023
Mobile gaming revenue is projected to increase by 4% year-over-year to $111.4 billion in 2024, according to a new Data.ai The growth was attributed to a projected increase of popularity among several genres, including RPGs, match-three titles, and party games, with RPG and match-three games contributing $1 to every $5.
GamesIndustry.biz
JUNE 10, 2024
Supercell believes there's room for more mobile games to be highlighted during events like Summer Game Fest. The Finnish developer was the only company to have a mobile-only game featured during this year's showcase on Friday, with the star-studded live-action trailer for Squad Busters promoting its most recent hit.
iXie gaming
FEBRUARY 2, 2024
The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.
GamesIndustry.biz
JUNE 5, 2024
Mobile games made up 49% of total revenue generated by the global games market in 2023 at $90.4 Conducted between January 2022 and January 2024, the 2024 Mobile App Trends report found that in-app revenue for games apps increased 6% year-over-year, while consumer spending decreased 2% to $107 billion.
PreMortem.Games
FEBRUARY 5, 2024
Also, after two years of negative growth, due to difficult market conditions, especially around user acquisition, mobile gaming is likely to recover. Mobile devs go PC Speaking of mobile gaming, more game companies focus on evolving existing games instead of launching new games.
Deconstructor of Fun
JULY 29, 2024
An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. Apple “Heads I win, tails you lose!”
GamesIndustry.biz
JANUARY 10, 2024
says that mobile consumer game spending hit $107 billion in 2023. The figure represents a decrease of 2% year-over-year, according to the State of Mobile 2024 report. billion a week on mobile games globally and throughout the year titles were downloaded more than 1.1 A new report from Data.ai billion times.
GamesIndustry.biz
AUGUST 27, 2024
Supermassive Games' Little Nightmares 3 won Best Microsoft Xbox Game, Best Visuals, and Best Audio. Warhorse Studios' Kingdom Come Deliverance 2 was awarded Best PC Game while HoYoverse's Genshin Impact won Best Mobile Game. Read more
AWS Games
MARCH 6, 2024
AWS for Games GDC 2024 session highlights Wednesday, March 20 10:30-11:00am: Building and scaling MONOPOLY GO!, the #1 casual game launch of 2023 Room 2024, West Hall Scopely’s Monopoly Go! launched in April 2023 and quickly grew to become the world’s #1 casual mobile game, surpassing $1B in revenue within six months.
PreMortem.Games
JUNE 28, 2024
Games for Change , in partnership with HP and Google Play, announced the winners of the second annual Diverse Voices, New Stories Challenge at the 2024 Games for Change Festival. The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobile gaming industry.
CrazyLabs
FEBRUARY 5, 2024
We asked all of our gaming experts at CrazyLabs to share their top predictions and trends for 2024 in the mobile gaming industry. Below, each department shares their insights: HYBRID-CASUAL “The mobile gaming industry is changing significantly, especially within the hybrid-casual games sector.
Deconstructor of Fun
FEBRUARY 26, 2024
Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago.
Logic Simplified
SEPTEMBER 29, 2024
This post was originally published on [ 22-06-2021 ] and has been updated on [ 30-09-2024 ] to reflect new information and insights. Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained.
GamesIndustry.biz
AUGUST 14, 2024
A new report by mobile game company Sandsoft says that 81% of mobile developers are working on a new title, while 83% have raised capital to develop, launch, or market a game. The majority of developers (47%) are testing a prototype, while 9% are at the soft launch stage.
AWS Games
AUGUST 15, 2024
Wednesday, August 21 Visit with Deconstructor of Fun, AppsFlyer, Heroic Labs, and other game development professionals for an intimate whiskey, wine, or water tasting at The Grid Bar starting at 16:00 CET. Register here.
PreMortem.Games
SEPTEMBER 2, 2024
The global games market is navigating a period of slow but steady growth, according to Newzoo’s Global Games Market Report 2024. billion in revenue in 2024, representing a modest 2.1% billion in 2024, a 4.5% Console gaming, on the other hand, is anticipated to see a slight decline of 1.0%
PreMortem.Games
DECEMBER 5, 2023
A program that aims to improve representation and increase visibility for underrepresented creators in the mobile gaming industry. The winning game will be showcased at the annual Games for Change Festival in New York City in Summer 2024.
AWS Games
MARCH 27, 2024
Generative artificial intelligence (AI) is rapidly transforming industries, a seismic shift that was certainly felt at the 2024 Game Developer Conference (GDC) held last week in San Francisco at the Moscone Convention Center. Check it out , and follow the recap below for a full rundown of AWS for Games activities at GDC 2024.
Game Refinery
NOVEMBER 23, 2022
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Simulation RPG Vikingard collaborates with TV show, Vikings.
Logic Simplified
APRIL 1, 2024
We use them to achieve the highest level of photorealism in video games. Cross-platform Mobile Game Development From casual games to action-packed RPGs, our Unreal developers are experts at creating cross-platform game apps, with proficiency in video game mechanics , responsive UI features, stunning designs, and user engagement features.
Artoon
APRIL 16, 2024
Mobile gaming has been the most popular and rich entertainment industry in […] The post Best 20 Gaming Engines To Consider in 2024 appeared first on Artoon Solutions.
GamesIndustry.biz
JANUARY 4, 2024
Glu's mobile game Kim Kardashian: Hollywood is shutting down on April 8, 2024. Those who installed it before it was taken down will see a notice in-game referring to the shutdown date. In-app purchases within Kim Kardashian: Hollywood have been disabled, but players can use in-game currency up until the closing date.
PreMortem.Games
JULY 12, 2024
The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobile games market. The hypercasual games market has been on a downwards trajectory for a couple of years now, but there is still potential for success.
Deconstructor of Fun
JUNE 24, 2024
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
GamesIndustry.biz
JULY 16, 2024
Brayshaw took the audience through that journey, from an extremely short pitching deadline to the challenges of making a mobile game in Unreal. Before we made The Queen's Gambit, we had a lot of experience making games using Unreal," Brayshaw explained. But this was our first game using Unreal for mobile."
Game Refinery
MARCH 11, 2024
Mobile GameDev Awards celebrate innovation and excellence in live event design within mobile games.
PreMortem.Games
AUGUST 26, 2024
year-over-year to $186 billion in 2024. Mobile gaming continues to dominate this category, accounting for $109.6 Console gaming is on track to reach $44.9 growth), while PC gaming shows the strongest growth at 4.2%, reaching $31.4 And Web-based gaming is reinvigorated, growing +5.8% year-over-year.
Deconstructor of Fun
NOVEMBER 19, 2024
Take hybridization in gaming: while hybrid casual games were the buzz back in 2019, it’s only now—in 2023 and 2024—that they’re fully coming into their own. We might think that trends change fast, and while that’s partly true, some shifts take years to really hit their stride.
GamesIndustry.biz
AUGUST 19, 2024
Even when its first game, genetics survival title Niche, started getting publisher interest after crowdfunding success, the studio continued to decline offers. This was due to previous experience from making a mobile game which had a publisher that didn't go so well. Read more
Deconstructor of Fun
DECEMBER 2, 2024
In a recent episode of the Deconstructor of Fun podcast, Daniel and Mishka share a wealth of fresh insights and tactical strategies for sustainable growth, diving into the key trends shaping gaming and apps in 2024. Seven Trends Redefining 2024 1. Here’s a snapshot of the notable shifts in the industry right now.
PreMortem.Games
DECEMBER 2, 2024
The Slovak games industry is relatively young and slowly growing with 69 active companies in 2024. The sector predominantly consists of private companies, which account for 89% of all game development businesses. The industry employs approximately 1,100 professionals in 2024, up from 1,017 in 2023. of game releases.
Artoon
APRIL 22, 2024
Mobile gaming is constantly evolving, with new titles pushing the boundaries of […] The post The 15 Best Unity 3D Android Games in 2024 appeared first on Artoon Solutions.
Artoon
DECEMBER 29, 2023
Mobile gaming is an ever-evolving online market and Android Games that Pay […] The post Top Android Games that Pay Real Money in 2024 appeared first on Artoon Solutions.
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