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Top mobile marketing strategies for 2024

Game Developer

How do you create a mobile game marketing strategy to make your game stand out from the crowd? In this article, we explore several ways of achieving this.

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Trends shaping the mobile gaming industry in 2024

GamesIndustry.biz

The mobile gaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobile game development and strategies for retaining audiences in the context of constant changes. As new trends emerge, audience demands may evolve. Read more

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Xsolla: Mobile gaming market forecast to reach $98.7bn in 2024

GamesIndustry.biz

Xsolla has predicted that mobile gaming will produce $98.7 billion in total revenue in 2024, with China forecast to lead the market by generating $34.6 Read more

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Warframe is making the jump to mobile in 2024

Game Developer

Digital Extremes' sci-fi MMO is sliding and flipping its way to iOS devices next year to bring the mobile game audience into the fold.

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Why it's become harder to raise investments in mobile game development in 2024

GamesIndustry.biz

Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobile games market continued to grow, surpassing expectations. However, the current situation is more nuanced.

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Japan's mobile game installs and spending rose in Q1 2024

GamesIndustry.biz

Japan's mobile market is showing signs of growth after a slight decline in 2023, with games enjoying a stronger performance than the wider apps market. But Q1 2024 is already showing a 3.5% Similarly, consumer spending remained largely flat last year when you account for the fluctuations in the Japanese yen's value. Read more

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The app store standoff is a chance to reshape mobile game discovery | Opinion

GamesIndustry.biz

2024 hasn't exactly gotten off to the best start for the game industry: mass layoffs loom over large publishers like Epic and Riot Games , and it's becoming harder and all the more expensive to develop and deliver breakthrough games. The general atmosphere is one of distrust and dissent, to say the least.