Top mobile marketing strategies for 2024
Game Developer
OCTOBER 17, 2024
How do you create a mobile game marketing strategy to make your game stand out from the crowd? In this article, we explore several ways of achieving this.
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Game Developer
OCTOBER 17, 2024
How do you create a mobile game marketing strategy to make your game stand out from the crowd? In this article, we explore several ways of achieving this.
GamesIndustry.biz
JULY 9, 2024
The mobile gaming industry is intertwined with innovations and trends in various fields. In this article, we explore the trends shaping the outlook for mobile game development and strategies for retaining audiences in the context of constant changes. As new trends emerge, audience demands may evolve. Read more
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GamesIndustry.biz
NOVEMBER 13, 2024
Xsolla has predicted that mobile gaming will produce $98.7 billion in total revenue in 2024, with China forecast to lead the market by generating $34.6 Read more
Game Developer
AUGUST 28, 2023
Digital Extremes' sci-fi MMO is sliding and flipping its way to iOS devices next year to bring the mobile game audience into the fold.
GamesIndustry.biz
APRIL 16, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox During the pandemic, the margins in the mobile games market continued to grow, surpassing expectations. However, the current situation is more nuanced.
GamesIndustry.biz
JULY 19, 2024
Japan's mobile market is showing signs of growth after a slight decline in 2023, with games enjoying a stronger performance than the wider apps market. But Q1 2024 is already showing a 3.5% Similarly, consumer spending remained largely flat last year when you account for the fluctuations in the Japanese yen's value. Read more
GamesIndustry.biz
MAY 3, 2024
2024 hasn't exactly gotten off to the best start for the game industry: mass layoffs loom over large publishers like Epic and Riot Games , and it's becoming harder and all the more expensive to develop and deliver breakthrough games. The general atmosphere is one of distrust and dissent, to say the least.
GamesIndustry.biz
MARCH 6, 2024
Sign up for the GI Daily here to get the biggest news straight to your inbox Mattel, the toy firm behind Barbie, has announced that it will self-publish mobile titles. In an interview with GamesBeat , global head of digital gaming, Mike DeLaet, said that announcements for the company's self-published games will begin later in 2024.
GamesIndustry.biz
MAY 28, 2024
Square Enix will be shutting down two of its Dragon Quest mobile games in Japan. Action RPG Dragon Quest Champions and puzzle game Dragon Quest Keshi Keshi will be shut down by the end of July, as announced on social media for both games. Read more
GamesIndustry.biz
JUNE 5, 2024
Mobile games made up 49% of total revenue generated by the global games market in 2023 at $90.4 Conducted between January 2022 and January 2024, the 2024 Mobile App Trends report found that in-app revenue for games apps increased 6% year-over-year, while consumer spending decreased 2% to $107 billion.
GamesIndustry.biz
JUNE 10, 2024
Supercell believes there's room for more mobile games to be highlighted during events like Summer Game Fest. The Finnish developer was the only company to have a mobile-only game featured during this year's showcase on Friday, with the star-studded live-action trailer for Squad Busters promoting its most recent hit.
GamesIndustry.biz
JANUARY 23, 2024
The global games market is expected to generate $189.3 billion in 2024, Newzoo estimated in its latest report. Exploring upcoming trends, the data firm indicated that the market recovered last year and will slowly grow in 2024 and beyond. The compound annual growth rate from 2021 through 2026 was estimated at 1.3%. Read more
GamesIndustry.biz
AUGUST 14, 2024
A new report by mobile game company Sandsoft says that 81% of mobile developers are working on a new title, while 83% have raised capital to develop, launch, or market a game. The majority of developers (47%) are testing a prototype, while 9% are at the soft launch stage.
GamesIndustry.biz
DECEMBER 6, 2023
Mobile gaming revenue is projected to increase by 4% year-over-year to $111.4 billion in 2024, according to a new Data.ai The growth was attributed to a projected increase of popularity among several genres, including RPGs, match-three titles, and party games, with RPG and match-three games contributing $1 to every $5.
Deconstructor of Fun
JULY 29, 2024
An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. Apple “Heads I win, tails you lose!”
GamesIndustry.biz
MARCH 8, 2024
The UKIE Video Game Awards 2024 took place last night, with Sad Owl Studios' Viewfinder taking home UK Game of the Year alongside best console game.
GamesIndustry.biz
JANUARY 10, 2024
says that mobile consumer game spending hit $107 billion in 2023. The figure represents a decrease of 2% year-over-year, according to the State of Mobile 2024 report. billion a week on mobile games globally and throughout the year titles were downloaded more than 1.1 A new report from Data.ai billion times.
Deconstructor of Fun
FEBRUARY 26, 2024
Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago.
iXie gaming
FEBRUARY 2, 2024
The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.
PreMortem.Games
SEPTEMBER 2, 2024
The global games market is navigating a period of slow but steady growth, according to Newzoo’s Global Games Market Report 2024. billion in revenue in 2024, representing a modest 2.1% billion in 2024, a 4.5% Console gaming, on the other hand, is anticipated to see a slight decline of 1.0%
Logic Simplified
SEPTEMBER 29, 2024
This post was originally published on [ 22-06-2021 ] and has been updated on [ 30-09-2024 ] to reflect new information and insights. Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained.
PreMortem.Games
FEBRUARY 5, 2024
Also, after two years of negative growth, due to difficult market conditions, especially around user acquisition, mobile gaming is likely to recover. Mobile devs go PC Speaking of mobile gaming, more game companies focus on evolving existing games instead of launching new games.
CrazyLabs
FEBRUARY 5, 2024
We asked all of our gaming experts at CrazyLabs to share their top predictions and trends for 2024 in the mobile gaming industry. Below, each department shares their insights: HYBRID-CASUAL “The mobile gaming industry is changing significantly, especially within the hybrid-casual games sector.
GamesIndustry.biz
AUGUST 27, 2024
Supermassive Games' Little Nightmares 3 won Best Microsoft Xbox Game, Best Visuals, and Best Audio. Warhorse Studios' Kingdom Come Deliverance 2 was awarded Best PC Game while HoYoverse's Genshin Impact won Best Mobile Game. Read more
Game Refinery
NOVEMBER 23, 2022
If you’re looking for ways to improve player retention for your mobile game, hosting a collaboration event with a well-known franchise as part of your LiveOps might be the answer you’re looking for. The best in-game collaboration events are often mutually beneficial. Mobile Legends Bang Bang’s collaboration with Kung Fu Panda.
PreMortem.Games
JUNE 28, 2024
Games for Change , in partnership with HP and Google Play, announced the winners of the second annual Diverse Voices, New Stories Challenge at the 2024 Games for Change Festival. The challenge is an initiative to improve representation and increase visibility for underrepresented game developers in the mobile gaming industry.
AWS Games
MARCH 6, 2024
AWS for Games GDC 2024 session highlights Wednesday, March 20 10:30-11:00am: Building and scaling MONOPOLY GO!, the #1 casual game launch of 2023 Room 2024, West Hall Scopely’s Monopoly Go! launched in April 2023 and quickly grew to become the world’s #1 casual mobile game, surpassing $1B in revenue within six months.
Game Refinery
MARCH 11, 2024
Mobile GameDev Awards celebrate innovation and excellence in live event design within mobile games.
GamesIndustry.biz
JULY 16, 2024
At Develop Brighton last week, Jamie Brayshaw, Ripstone's head of partnerships, gave a talk on how the studio convinced Netflix to let them develop a Queen's Gambit title – the developer's first mobile project, and the first Netflix game using Unreal Engine. But this was our first game using Unreal for mobile."
PreMortem.Games
DECEMBER 5, 2023
A program that aims to improve representation and increase visibility for underrepresented creators in the mobile gaming industry. The winning game will be showcased at the annual Games for Change Festival in New York City in Summer 2024.
AWS Games
AUGUST 15, 2024
Join CleverTap Gaming and AWS for an immersive, inspiring experience with some of the brightest minds in mobile and console gaming at the Product x LiveOps Symposium, which takes place from 16:00-17:30 CET. Register here. Register here.
Deconstructor of Fun
NOVEMBER 19, 2024
Take hybridization in gaming: while hybrid casual games were the buzz back in 2019, it’s only now—in 2023 and 2024—that they’re fully coming into their own. We might think that trends change fast, and while that’s partly true, some shifts take years to really hit their stride.
GamesIndustry.biz
AUGUST 19, 2024
Even when its first game, genetics survival title Niche, started getting publisher interest after crowdfunding success, the studio continued to decline offers. This was due to previous experience from making a mobile game which had a publisher that didn't go so well. Read more
GamesIndustry.biz
JANUARY 4, 2024
Glu's mobile game Kim Kardashian: Hollywood is shutting down on April 8, 2024. Those who installed it before it was taken down will see a notice in-game referring to the shutdown date. In-app purchases within Kim Kardashian: Hollywood have been disabled, but players can use in-game currency up until the closing date.
Deconstructor of Fun
JUNE 24, 2024
The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. Sources: Sensor Tower State of Gaming 2024 Data.ai
Logic Simplified
APRIL 1, 2024
We use them to achieve the highest level of photorealism in video games. Cross-platform Mobile Game Development From casual games to action-packed RPGs, our Unreal developers are experts at creating cross-platform game apps, with proficiency in video game mechanics , responsive UI features, stunning designs, and user engagement features.
AWS Games
MARCH 27, 2024
Generative artificial intelligence (AI) is rapidly transforming industries, a seismic shift that was certainly felt at the 2024 Game Developer Conference (GDC) held last week in San Francisco at the Moscone Convention Center. Check it out , and follow the recap below for a full rundown of AWS for Games activities at GDC 2024.
Artoon
APRIL 16, 2024
Mobile gaming has been the most popular and rich entertainment industry in […] The post Best 20 Gaming Engines To Consider in 2024 appeared first on Artoon Solutions.
GamesIndustry.biz
JUNE 26, 2024
King's AI Labs is a sizeable department led by Sahar Asadi, and the firm has already introduced AI tools that its teams are using in games such as Candy Crush. In fact, one of those tools has already had a profound impact on the development of the hit mobile game. Read more
Game Refinery
MAY 30, 2024
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Tencent’s PUBG Mobile, and Riot’s League of Legends: Wild Rift) might just have the answers you’re looking for. Their secret to success? Mastering the art of LiveOps.
PreMortem.Games
JULY 12, 2024
The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobile games market. The hypercasual games market has been on a downwards trajectory for a couple of years now, but there is still potential for success.
PreMortem.Games
AUGUST 26, 2024
year-over-year to $186 billion in 2024. Mobile gaming continues to dominate this category, accounting for $109.6 Console gaming is on track to reach $44.9 growth), while PC gaming shows the strongest growth at 4.2%, reaching $31.4 And Web-based gaming is reinvigorated, growing +5.8% year-over-year.
AWS Games
JULY 16, 2024
Azur Games , a mobile game publisher and developer, recently achieved over 8 billion game installs across their portfolio of hypercasual games. Screenshot of Kingdom Clash, published by CASUAL AZUR GAMES. A hypercasual game is a simple, easy-to-play mobile game with low barriers to entry.
PreMortem.Games
NOVEMBER 8, 2023
“A lot of new games got signed during the lockdown-years without the proper due diligence because you couldn’t meet with people in person”, he says. While some deals are still happening, most companies have full slates of games planned through 2024, that’s why they are hitting the brakes on new investments.
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