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2025 Mobile Games Marketing Predictions

Deconstructor of Fun

. >> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. As always, there are winners and losers, and within mobile gaming, certain genres stand out as clear frontrunners. However, for those of us in mobile gaming, this evolution is no surprise.

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From Casual to Complex: 7 Trends that Shaped Gaming 2024

Deconstructor of Fun

In a recent episode of the Deconstructor of Fun podcast, Daniel and Mishka share a wealth of fresh insights and tactical strategies for sustainable growth, diving into the key trends shaping gaming and apps in 2024. Seven Trends Redefining 2024 1. Here’s a snapshot of the notable shifts in the industry right now.

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Advanced GPU optimization techniques in Unity 6 • Insights from Unite 2024

PreMortem.Games

At Unite 2024, Unity’s development team introduced a series of advanced GPU optimization techniques aimed at improving rendering performance across various platforms. Whether you are developing for high-end PCs, consoles, or mobile devices, these methods are critical for delivering visually rich, smooth-running applications.

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Untold Stories of ex-Activision Blizzard King’s Founders

Deconstructor of Fun

In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. The average check size for Early-stage VC-backed gaming studios has fluctuated notably between 2020 and 2024. In 2024 YTD, ten deals totaled $49m in disclosed funding.

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Hypercasual games market keeps shrinking, still 3.38 billion downloads last 3 months

PreMortem.Games

The AppMagic Hypercasual games recap for the second quarter of 2024 unveils some interesting information about this specific part of the mobile games market. General Market Trends Compared to Q1 2024, the market has shifted down by 11%, amassing 3.38B installs. (a Now, let’s turn to the newbies at the top.

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Based 2023’s data, which casual game genres are likely to perform well in 2024?

PreMortem.Games

2023 turned out to be no less challenging for the mobile market than the year before. With the success rate of the new games released drastically low, one can’t help but ask two questions: When releasing a game in 2024, which genre should I choose to make the most of it? This article is written by Alexandra Doroshenko from AppMagic.

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Harmony Games Deploys a Fully Custom Game Backend Utilizing AWS Cloud Development Kit (AWS CDK)

AWS Games

Harmony Games, a mobile game studio founded in 2023, considered two possible paths for solving the backend problem. With a beta launch of its first game “Domino Adventures” (a casual mobile game in the connect tiles space, with an RPG twist) just months away, Harmony also needed a solution that could be implemented quickly.

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