How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe
Game Refinery
MARCH 20, 2025
The US anime market is expected to be valued at over $60bn by 2030 , more than twice what it was a decade ago. Some titles, such as Umamusume: Pretty Derby, have taken things one step further by taking a multimedia approach, with mobile games, anime, and manga series all coexisting and building an ever-expanding universe.
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