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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success

Game Refinery

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Game-Changing Storytelling: How To Integrate Narrative Elements in Mobile Games

Game Refinery

Diablo Immortal also builds on its narrative by periodically adding expansions, which add additional playable areas introduced through new story content. For example, when the game added Stormpoint to the world map, a new main storyline quest was added to encourage players to explore this new area.

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Unity Games That Last: How Testing, Art, and LiveOps Drive Revenue and Retention 

iXie gaming

According to Udonis , 62% of users will uninstall a mobile game if they experience crashes, freezes, or errorshighlighting how critical performance stability is to player retention. Visual Identity as a Growth Lever in Competitive Markets Players may try a game for the premise, but they stay for the experience.

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AWS to showcase tools for breakthrough gaming experiences at GDC 2025

AWS Games

Green Light: Unleashing Squid Game on Amazon GameLift 11:30am to 12:00pm | Room WH2011 With the release of Squid Game Season 2, Netflix created a companion game that takes place in the universe and allows players to play in games inspired by the show. Experience, exploreand PLAY!

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Newzoo’s latest report: Almost 9 in 10 gamers spend money on in-game items

PreMortem.Games

Younger generations are increasingly exploring various avenues of interaction with games, extending beyond traditional gameplay. These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing.

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How to Build Better Live Events with the GameRefinery Live Events Tracker

Game Refinery

The mobile market is incredibly competitive and there’s a growing number of AAA console and PC developers entering the fray. Here’s everything you need to know about using the Live Events Tracker to get the analysis you need to build the best live events framework for your mobile games, no matter what genres you operate in.

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Untold Stories of ex-Activision Blizzard King’s Founders

Deconstructor of Fun

In the second edition of The Alumni Effect, we’re focusing on another industry powerhouse: Activision Blizzard, which also includes the mobile gaming giant King. Out of the 28 companies that raised funding: — 17 making PC&сonsole games, of which six are also developing for mobile platforms. —

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