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Outsource to Outshine: Scaling Creativity in Gaming Advertising

Game Developer

There are many aspects to consider when it comes to outsourcing, but it can be hugely beneficial for businesses looking to elevate their advertising game beyond in-house capacity.

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Assassin's Creed publisher Ubisoft suspends X advertising

Game Developer

The French company joins others in boycotting X, formerly known as Twitter, amid a row over the spread of antisemitism and far-right ideology on the platform.

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Ubisoft pulls advertising from X

GamesIndustry.biz

Ubisoft has pulled its advertising from X, Axios reported. The publisher told the outlet it has since "paused advertising" on the social media platform. The company was running a campaign for Assassin's Creed Nexus VR, which released last week. GamesIndustry.biz has reached out to Ubisoft for further clarification. Read more

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How to Advertise Board Games Online

Brand Game Development

“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Why advertising is good. Advertising is the fastest way I know to bootstrap a company.

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Why does EA think in-game ads are better business than a Mandalorian game?

Game Developer

Chasing in-game advertising while canning games like Respawn Entertainment's Star Wars first-person shooter seems downright bananas.

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Will Roblox’ new advertising rules make a difference?

Game Daily

It’s been a full year since the consumer advocacy group Truth in Advertising (TINA) filed a complaint with the Federal Trade Commision about Roblox’s lax policy towards in-game advertising to children. In theory, an advertiser that breaks the rules can be banned by Roblox.

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Pathfinder dev Owlcat ditches advertising tracking solution after fan backlash

Game Developer

Owlcat said the fan reaction to the AppsFlyer update, which would have allowed it to collect data including IP addresses and OS details, surpassed its worst expectations.