Game Refinery

FEBRUARY 22, 2024

Find out how hybrid-casual games offer plenty of opportunities for mobile marketers to improve the effectiveness of their ad campaigns.

Advertising 244

Advertising Mobile Mobile Games 244

Brand Game Development

JUNE 15, 2020

” I got a lot of responses, and one of them was about how much to spend on board game advertising. I want to particularly focus on part one, which can be roughly summarized as, “how much should I spend on advertising for my board game?” Basics of Board Game Advertising. Need help on your board game?

Advertising 130

Advertising Point and Click Games Media 130

GamesIndustry.biz

JULY 3, 2024

Mobile gaming platform Skillz has filed a lawsuit against Voodoo for unlawful conduct and false advertising on its Blitz Win Cash app.

Advertising 121

Advertising Mobile Gaming Mobile Mobile 121

Game Refinery

JUNE 19, 2024

Dive into the benefits of mobile in-game ads for mobile marketers and the 6 ad formats to take your campaigns to the next level.

Mobile 243

Mobile Mobile Advertising Games 243

Game Developer

FEBRUARY 27, 2024

London Studio had been working on a new franchise and is still advertising job openings on its website.

Studios 302

Studios Advertising 302

Game Developer

AUGUST 14, 2024

'We have been seeing more and more store pages that are effectively advertisements for other store pages on Steam.'

Advertising 273

Advertising 273

GamesIndustry.biz

SEPTEMBER 24, 2024

The UK Advertising Standards Authority has banned five advertisements for social casino games on the grounds they were "misleading." Read more

Advertising 98

Advertising Games 98

GamesIndustry.biz

MARCH 20, 2024

Sign up for the GI Daily here to get the biggest news straight to your inbox The UK's Advertising Standards Agency has warned Electronic Arts, Miniclip and Jagex not to violate rules around promoting titles with loot boxes after upholding complaints against three of their titles.

Advertising 118

Advertising Electronics Art Games 118

GamesIndustry.biz

MAY 16, 2023

The Children's Advertising Review Unit (CARU) of BBB National Programs is taking Roblox to task for irresponsible advertising to children under the age of 13.

Advertising 98

Advertising Media Content Platformer 98

Game Refinery

OCTOBER 31, 2024

Leading experts in mobile advertising share their advice on the transformative applications of generative AI for ad creatives.

AI 244

AI Mobile Mobile Advertising 244

Game Developer

FEBRUARY 10, 2025

Valve's latest documentation reiterates what kinds of ads are and aren't supported on Steam.

Advertising 194

Advertising Dev Games 194

GamesIndustry.biz

AUGUST 1, 2023

They host musical concerts, marketing activations, and interactive experiences designed to advertise all manner of brands and movies. This has opened a new opportunity for brands to partner with developers to advertise on the platform. One such company is Gamefam.

Advertising 98

Advertising Platformer Games Development 98

Game Developer

APRIL 11, 2024

Koei Tecmo claims, despite numerous cease and desists, that Youzoo kept using material from its games to advertise its own mobile titles.

Mobile 257

Mobile Mobile Advertising Dev 257

Game Developer

DECEMBER 19, 2023

On the importance of postwar history to guns in America, the use of national emergencies to sell guns, gun advertising in Call of Duty, progressive multiplayer in American gun culture, and "gun expert" shows in the popular gaming press.

Advertising 249

Advertising Games 249

GamesIndustry.biz

APRIL 23, 2025

Dutch advertising self-regulator Stichting Reclame Code has partially upheld a complaint against My.Games around advertising in-game purchases. Read more

Advertising 74

Advertising Code Games 74

GamesIndustry.biz

MAY 18, 2023

A class action lawsuit has been filed against the publisher and developer of mobile title King of Avalon (FunPlus and its in-house studio KingsGroup) for false advertising.

Advertising 98

Advertising Mobile Mobile Studios 98

GamesIndustry.biz

JANUARY 26, 2023

When we ask Gamesight CEO Adam Lieb and CMO Nicole Yang what's the big story in the world of game advertising, the answer they give is very clear: TikTok. TikTok went from having virtually no publishers working with it two years ago to a platform now that is in almost every game marketer's budget somewhere," Lieb says. "I

Advertising 98

Advertising Platformer Games 98

GamesIndustry.biz

OCTOBER 1, 2024

Sony says that full-screen-sized promotional materials that appeared on PS5 dashboards following its latest update were added in "error" and have now been removed. Read more

Advertising 143

Advertising 143

GamesIndustry.biz

FEBRUARY 10, 2025

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. Read more

Advertising 74

Advertising Development 74

GamesIndustry.biz

MARCH 31, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. Read more

Advertising 145

Advertising 145

Unity Blog

MAY 26, 2023

Here are three strategies for boosting LTV with on-device advertising campaigns. When, where, and how you first reach users on the user acquisition side has an effect on your game’s lifetime value (LTV).

Advertising 82

Advertising Games 82

GamesIndustry.biz

MARCH 4, 2025

Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and gender-based violence in a new report about mobile game advertising. Read more

Advertising 68

Advertising Mobile Gaming Mobile Mobile 68

GamesIndustry.biz

JANUARY 19, 2023

A lawfirm specializing in class-action suits is looking into a potential case against Activision Blizzard for false advertising in Diablo Immortal. Migliaccio & Rathod LLP says the "Blessing of the Worthy" legendary gem changes its effect in detrimental ways to the player is it is leveled up.

Advertising 72

Advertising Entertainment 72

GamesIndustry.biz

MAY 14, 2024

This included using demanding phrases such as "get it now" or "buy now" on certain advertisements, which the ACM described as an "illegal aggressive commercial practice." An investigation by the ACM found that the company "exploited [the] vulnerabilities" of children through design choices in its item shop. Read more

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Advertising Games 143

Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

Advertising 52

Advertising Games Dev Media 52

GamesIndustry.biz

JULY 18, 2024

That's according to Comscore's 2024 State of Gaming Report, published in partnership with in-game advertising platform Anzu. A new report has found that 82% of American gamers made an in-game purchase in freemium titles last year. Read more

Advertising 138

Advertising Platformer Games 138

Game Refinery

MAY 31, 2023

When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes.

Data 261

Data Mobile Gaming Mobile Mobile 261

GamesIndustry.biz

MAY 9, 2024

Nitropay, founded in 2017, offers services such as organizing auctions for video advertisements and a customizable video player for websites' ads' instream and outstream. While the exact amount was not provided, the acquisition is said to be an eight-figure deal. Read more

Advertising 108

Advertising Content 108

GamesIndustry.biz

APRIL 17, 2024

Published today by games development and publishing training provider Skillfull and penned by the company's founder Gina Jackson, the study explored the high number of job vacancies advertised in 2022 and sought to understand the most pressing skills needs in the UK. Read more

Advertising 139

Advertising Game Developer Game Development Development 139

GamesIndustry.biz

JULY 22, 2024

Citing games as a "big market" for Netflix, Peters revealed that without advertisement revenue, it is generating "almost $150 billion, ex[cluding] China and Russia." That's according to Netflix's latest earnings call , in which co-CEO and president Gregory K Peters confirmed the company's commitment to gaming. Read more

Advertising 121

Advertising Development Games 121

GamesIndustry.biz

OCTOBER 25, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox The number of available roles in the UK games industry declined further this month, with just 1,324 positions currently being advertised. Read more

Advertising 130

Advertising Games Development 130

GamesIndustry.biz

AUGUST 12, 2024

The firm, which provides AI tools to game studios for video advertisements, aims to use the funding to further develop its technologies so it can extend its services to more clients. Generative AI platform Reforged Labs has raised $3.9 million a seed funding round led by global venture capital firm DCM.

Advertising 120

Advertising AI Technology Platformer 120

GamesIndustry.biz

AUGUST 9, 2024

Xsolla has opened a new office in Montreal in partnership with advertising firm GameAddik. This is the Xsolla's first office in Canada, and will serve as its operations hub for the region. It aims to expand operations by hiring up to 50 new regional employees over the next two years.

Advertising 116

Advertising Development 116

GamesIndustry.biz

MARCH 6, 2024

The outlet obtained a memo sent to staff earlier today by Rooster Teeth general manager Jordan Levin, who attributed the closure to "challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage." Read more

Advertising 132

Advertising Entertainment Media Content 132

Brand Game Development

APRIL 23, 2018

In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects. Smart Advertising.

Build 130

Build Dev Advertising Games 130

GamesIndustry.biz

JULY 9, 2024

The UK's Advertising Standards Authority has found that EA has been misleading customers in a paid-for Facebook ad regarding the presence of loot boxes in Golf Clash. The Golf Clash advertisement had text at the bottom reading "Includes optional in-game purchases (includes random items)," but it disappeared after a few seconds.

Advertising 83

Advertising Games 83

GamesIndustry.biz

SEPTEMBER 4, 2024

In-game audio advertising firm Odeeo has received a $5m strategic investment from Atinum Investments as it expands into the US. To manage the expansion, co-founder and president Elad Stern has relocated from Tel Aviv to join VP marketing Dan Feldstein, commercial lead James Kowan, and agency sales lead Kathleen Verdugo in New York.

Advertising 108

Advertising Games 108