Game Developer

NOVEMBER 21, 2023

The French company joins others in boycotting X, formerly known as Twitter, amid a row over the spread of antisemitism and far-right ideology on the platform.

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GamesIndustry.biz

MAY 16, 2023

The Children's Advertising Review Unit (CARU) of BBB National Programs is taking Roblox to task for irresponsible advertising to children under the age of 13.

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Advertising Media Content Platformer 98

GamesIndustry.biz

AUGUST 1, 2023

They host musical concerts, marketing activations, and interactive experiences designed to advertise all manner of brands and movies. This has opened a new opportunity for brands to partner with developers to advertise on the platform. One such company is Gamefam.

Advertising 98

Advertising Platformer Games Development 98

Brand Game Development

JUNE 15, 2020

” I got a lot of responses, and one of them was about how much to spend on board game advertising. I want to particularly focus on part one, which can be roughly summarized as, “how much should I spend on advertising for my board game?” Basics of Board Game Advertising. Need help on your board game?

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Advertising Point and Click Games Media 130

Game Developer

JULY 28, 2023

Owlcat said the fan reaction to the AppsFlyer update, which would have allowed it to collect data including IP addresses and OS details, surpassed its worst expectations.

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Advertising Dev Data 240

GamesIndustry.biz

MAY 18, 2023

A class action lawsuit has been filed against the publisher and developer of mobile title King of Avalon (FunPlus and its in-house studio KingsGroup) for false advertising.

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Advertising Mobile Mobile Studios 98

GamesIndustry.biz

JANUARY 26, 2023

When we ask Gamesight CEO Adam Lieb and CMO Nicole Yang what's the big story in the world of game advertising, the answer they give is very clear: TikTok. TikTok went from having virtually no publishers working with it two years ago to a platform now that is in almost every game marketer's budget somewhere," Lieb says. "I

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Advertising Platformer Games 98

GamesIndustry.biz

OCTOBER 1, 2024

Sony says that full-screen-sized promotional materials that appeared on PS5 dashboards following its latest update were added in "error" and have now been removed. Read more

Advertising 142

Advertising 142

Unity Blog

MAY 26, 2023

Here are three strategies for boosting LTV with on-device advertising campaigns. When, where, and how you first reach users on the user acquisition side has an effect on your game’s lifetime value (LTV).

Advertising 82

Advertising Games 82

Jesper Juul

NOVEMBER 15, 2024

Though Commodore lacked a global advertising strategy and left it to individual countries come up with their own, there was an early global pattern of focusing on the serious side of the C64, and only mentioning games as an aside. This circa 1987 Swedish ad makes fun of apparently delinquent youths. “Where have you been?

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Advertising Puzzle Feature Games 52

Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

Advertising 52

Advertising Games Dev Media 52

GamesIndustry.biz

JANUARY 19, 2023

A lawfirm specializing in class-action suits is looking into a potential case against Activision Blizzard for false advertising in Diablo Immortal. Migliaccio & Rathod LLP says the "Blessing of the Worthy" legendary gem changes its effect in detrimental ways to the player is it is leveled up.

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Advertising Entertainment 70

Game Developer

MAY 10, 2024

Chasing in-game advertising while canning games like Respawn Entertainment's Star Wars first-person shooter seems downright bananas.

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Advertising First person Entertainment Games 302

Game Developer

AUGUST 14, 2024

'We have been seeing more and more store pages that are effectively advertisements for other store pages on Steam.'

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Advertising 249

Cocos

AUGUST 26, 2024

I’m making a 2D game on the cocos game engine, but I don’t know how to build a trial advertisement that fits the Facebook channel. production time changed to -delivery time I usually make small Facebook games, but today my boss asked me to make a playable ad. If anyone knows about this please let me know, thanks!

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Advertising Engine Engineering Game Engine 40

Game Developer

FEBRUARY 27, 2024

London Studio had been working on a new franchise and is still advertising job openings on its website.

Studios 282

Studios Advertising 282

Game Developer

APRIL 11, 2024

Koei Tecmo claims, despite numerous cease and desists, that Youzoo kept using material from its games to advertise its own mobile titles.

Mobile 212

Mobile Mobile Advertising Dev 212

Game Developer

DECEMBER 19, 2023

On the importance of postwar history to guns in America, the use of national emergencies to sell guns, gun advertising in Call of Duty, progressive multiplayer in American gun culture, and "gun expert" shows in the popular gaming press.

Advertising 201

Advertising Games 201

GamesIndustry.biz

MARCH 31, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Roblox will now hide advertisements from users 13 and younger, the company revealed in its new policy changes. Read more

Advertising 145

Advertising 145

Ask a Game Dev

MARCH 22, 2024

Putting in advertisements for other DLCs is fine as long as it isn't too much , because that typically won't drive (many) players away. It isn't worth it to shoot our own sales in the foot like that. Join us on Discord ] and/or [ Support us on Patreon ] Got a burning question you want answered?

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Advertising Dev Content Games 64

Game Refinery

FEBRUARY 22, 2024

Find out how hybrid-casual games offer plenty of opportunities for mobile marketers to improve the effectiveness of their ad campaigns.

Advertising 89

Advertising Mobile Mobile Games 89

GamesIndustry.biz

JULY 9, 2024

The UK's Advertising Standards Authority has found that EA has been misleading customers in a paid-for Facebook ad regarding the presence of loot boxes in Golf Clash. The Golf Clash advertisement had text at the bottom reading "Includes optional in-game purchases (includes random items)," but it disappeared after a few seconds.

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Advertising Games 81

Game Refinery

OCTOBER 31, 2024

Leading experts in mobile advertising share their advice on the transformative applications of generative AI for ad creatives.

AI 88

AI Mobile Mobile Advertising 88

Game Refinery

JUNE 19, 2024

Dive into the benefits of mobile in-game ads for mobile marketers and the 6 ad formats to take your campaigns to the next level.

Mobile 87

Mobile Mobile Advertising Games 87

GamesIndustry.biz

MAY 9, 2024

Nitropay, founded in 2017, offers services such as organizing auctions for video advertisements and a customizable video player for websites' ads' instream and outstream. While the exact amount was not provided, the acquisition is said to be an eight-figure deal. Read more

Advertising 107

Advertising Content 107

CG Spectrum

NOVEMBER 28, 2022

Animation is the art of breathing life into the inanimate for films, games, and advertising. There’s no feeling like making lines and shapes come to life on the screen. The career possibilities in animation are growing each year as new techniques, processes, and genres emerge. 2D Animation. 3D Animation.

Film 52

Film Animation Animation Advertising 52

Game Development News

SEPTEMBER 5, 2024

Hub and Spoke Games will offer expert experience, knowledge, services, and sales within the external development (exdev/outsourcing/WFH), cinematics, QA, localisation, audio, game scouting, publishing, PR/marketing, B2B events and advertising industries. The agency is focused on working with a select …

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Cinematics Advertising Dev Games 98

GamesIndustry.biz

JULY 18, 2024

That's according to Comscore's 2024 State of Gaming Report, published in partnership with in-game advertising platform Anzu. A new report has found that 82% of American gamers made an in-game purchase in freemium titles last year. Read more

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Advertising Platformer Games 137

GamesIndustry.biz

MAY 14, 2024

This included using demanding phrases such as "get it now" or "buy now" on certain advertisements, which the ACM described as an "illegal aggressive commercial practice." An investigation by the ACM found that the company "exploited [the] vulnerabilities" of children through design choices in its item shop. Read more

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Advertising Games 143

GamesIndustry.biz

JULY 22, 2024

Citing games as a "big market" for Netflix, Peters revealed that without advertisement revenue, it is generating "almost $150 billion, ex[cluding] China and Russia." That's according to Netflix's latest earnings call , in which co-CEO and president Gregory K Peters confirmed the company's commitment to gaming. Read more

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Advertising Development Games 118

Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. Playable Ads created by Playable Factory (Angry Birds, Whiteout Survival, Eatventure, Smash Legends) What Are Playable Ads?

Advertising 100

Advertising Mobile Mobile Media 100

GamesIndustry.biz

APRIL 17, 2024

Published today by games development and publishing training provider Skillfull and penned by the company's founder Gina Jackson, the study explored the high number of job vacancies advertised in 2022 and sought to understand the most pressing skills needs in the UK. Read more

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Advertising Game Developer Game Development Development 138

GamesIndustry.biz

AUGUST 12, 2024

The firm, which provides AI tools to game studios for video advertisements, aims to use the funding to further develop its technologies so it can extend its services to more clients. Generative AI platform Reforged Labs has raised $3.9 million a seed funding round led by global venture capital firm DCM.

Advertising 116

Advertising AI Technology Platformer 116

GamesIndustry.biz

SEPTEMBER 4, 2024

In-game audio advertising firm Odeeo has received a $5m strategic investment from Atinum Investments as it expands into the US. To manage the expansion, co-founder and president Elad Stern has relocated from Tel Aviv to join VP marketing Dan Feldstein, commercial lead James Kowan, and agency sales lead Kathleen Verdugo in New York.

Advertising 100

Advertising Games 100

GamesIndustry.biz

OCTOBER 4, 2023

The UK's Advertising Standards Authority has upheld two claims against Hutch Games for violating loot box disclosure rules. It pointed to guidance from the ASA's sister organization the Committee of Advertising Practices that said such an arrangement would put in-game storefronts outside the scope of advertising standards.

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Advertising Racing Games 70

GamesIndustry.biz

MARCH 6, 2024

The outlet obtained a memo sent to staff earlier today by Rooster Teeth general manager Jordan Levin, who attributed the closure to "challenges facing digital media resulting from fundamental shifts in consumer behavior and monetization across platforms, advertising, and patronage." Read more

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Advertising Entertainment Media Content 130

GamesIndustry.biz

APRIL 11, 2024

It alleges that Youzu has used audio and images from the franchises Nobunanga's Ambition and Taiko Risshiden in online advertisements. Sign up for the GI Daily here to get the biggest news straight to your inbox Koei Tecmo has filed a copyright infringement complaint against the Singapore-based subsidiary of games firm Youzu. Read more

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Advertising Games 109