Advertising Balance Fighting 
Game Refinery
MAY 4, 2023
Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. This has led to some wildly unusual combinations. Genshin Impact’s turn-based TCG minigame, Genius Invocation.
Deconstructor of Fun
JUNE 3, 2019
After carefully composing a balanced team of fighters, the player takes their party of stalwart heroes into battle. The Matchers Gonna Match E&P’s core gameplay is carefully designed and balanced. I do see why it’s difficult to scale and balance the matching gameplay with all kinds of level modifiers being present.
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Deconstructor of Fun
APRIL 2, 2022
For example, keep it simple for an older player of a casual puzzle game versus a hardcore gamer who understands managing resources and more complex systems Game economists must be careful to balance monetization techniques without blocking the fun.
Deconstructor of Fun
MARCH 4, 2019
Since the defender has no way to protect his coins during a raid, the odds are balanced for the attacker by limiting the total loot that can be stolen and also fragmenting the total loot across the defender’s base. Most definitely, all these supercharged systems of CM need to be weighed against a tightly balanced economy.
Deconstructor of Fun
APRIL 25, 2022
Many people say that Cookie Run: Kingdom chose a very smart setup - on one hand, it has a vast universe with long histories, legends, power struggles, supernatural forces, and the eternal fight between good and evil; on the other, cookies are the sweet dessert that we see every day and associate with holiday, celebration, and happiness.
Deconstructor of Fun
SEPTEMBER 19, 2022
A low Lifetime Value per User (LTV) puts more weight on having a low Cost per Install (CPI) to get a positive Return Over Advertising Spending (ROAS). After a successful Boss fight, the player was shipped off to the next island. This is extremely difficult to achieve in the puzzle genre due to the strong competition to acquire users.
Deconstructor of Fun
JANUARY 17, 2020
But with an increasing number of hypercasual games fighting for the same audience with often very similar visuals, gameplay motivations and marketing tactics, IPMs are bound to suffer and therefore indicating market saturation. Hypercasual IPMs have started to flatten towards the end of 2019.
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