Brand Game Development

APRIL 9, 2018

Before you push traffic to your website – or for that matter, build it – know who you’re working for. These two articles don’t share much overlap in content past this point. Try to help them make content, whether that be through an interview, a review, a live-stream, or even just a well-written press release.

Advertising 130

Advertising Media Point and Click Games 130

Grid Sage Games

DECEMBER 19, 2024

In terms of both technical achievements and content expansion, 2024 was a huge year for Cogmind… but first, the traditional opening collage, a quick visual summary of the year: Selection of images from the past year of Cogmind-related development as posted on this blog, forums, and social media (larger size here ). Including art!

Beta 59

Beta Writing Content Feature 59

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. In particular, teams are not incentivised on the KPIs or targets that are outputs from this new approach and so they are limited in the full value they could realize.

Build 98

Build Advertising Mobile Gaming Games 98

Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. The match3 puzzler Best Fiends demonstrates this well.

Mobile Gaming 48

Mobile Gaming Mobile Mobile Games 48

PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. Between one job and another I always tried to include some type of content related to games.

Dev 163

Dev Advertising Internet Development 163

Brand Game Development

DECEMBER 30, 2019

Content creators such as podcasters and bloggers often enjoy working with guests. Build up one or more social media accounts on a site such as Twitter, Instagram, or Facebook. Build an email list. Every product launch requires building an audience. Learn how to use advertising. Launch a blog about board gaming.

Dev 130

Dev Prototyping Games Game Design 130

Brand Game Development

MAY 22, 2017

There’s lots of blog articles about building a Twitter following, but I think they’re largely half-baked. I want to see you build your account organically into the thousands. Building a Twitter following with a lot of real, engaged people is a slow process. You have to very slowly build your reputation.

Dev 130

Dev Games Advertising Point and Click 130

Brand Game Development

MAY 7, 2018

On top of that, it’s populated largely by young people who are resistant to advertising. If the potential to build a quality brand isn’t an attractive enough prospect on its own, perhaps this will win you over. You don’t have to spend money on advertising like Facebook. Instagram is Still Inexpensive.

Dev 130

Dev Advertising Media Point and Click 130

Brand Game Development

MARCH 9, 2018

Just this week, I’ve cranked out six blog posts to build up my backlog, created the Kickstarter campaign video , finalized my manufacturer choice, reached out to my manufacturer and fulfillment partners, finished a giveaway contest and started another, then started researching stretch goals. Clear your schedule.

Writing 130

Writing Film Dev Editing 130

Brand Game Development

MARCH 19, 2018

Common Marketing Strategies Don’t Focus on Methods, Focus on Fundamentals The Basics of Marketing * Audience * Product * Branding Gaining Attention Building Interest Creating Desire Using Calls to Action Bringing it All Together. Over time, you build up a brand, both for your company and your individual products and services.

Games 130

Games Media Build Advertising 130

Brand Game Development

JANUARY 2, 2018

They are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. Observance is a game of stargazing, engine building, and time management. Not only do you make engaging content, but you post it to specific groups, specific lists, and specific subreddits.

Playtesting 130

Playtesting Games Advertising Prototyping 130

CG Spectrum

JUNE 20, 2023

About Alt VFX (or Alt+) Alt VFX is a small, independent VFX and post-production company doing large-scale projects in film, television, and advertising. Networking is crucial—it's a relatively small industry, so it's vital you get to know your peers and build good relationships with them. Be patient and committed to continual learning.

Film 98

Film Advertising Software Studios 98

Brand Game Development

SEPTEMBER 9, 2019

Marketing is about building relationships with people and you need lots of time to do this right. You’ll probably find yourself thinking about advertising, conventions, selling to distributors, and direct selling to customers. Talking to people is often the difference between selling a game and not selling a game.

Game Developer 130

Game Developer Game Development Development Game Design 130

Brand Game Development

FEBRUARY 23, 2018

Clear communication builds trust. That’s why you have to build another audience. You can do this through passive means such as advertising or active means such as social media and conventions. You can also get on blogs, podcasts, and live-streams by helping other content creators out. Reach out to new channels.

Games 130

Games Communications Point and Click Dev 130

Logic Simplified

SEPTEMBER 18, 2023

This model allows players to download and play the game for free but charges for additional game features or content. These can be one-time purchases, like a new character skin or unlocking new levels, or they can be recurring subscriptions that unlock premium features or exclusive content. The same goes for video games.

Games 89

Games Game Developer Game Development Content 89

iXie gaming

AUGUST 12, 2024

By carefully checking if a game meets legal and platform requirements, it ensures that the game can be released, helps build player trust, and reduces risks. These rules might include requirements for certain hardware or software, limits on how games can be designed, or bans on certain types of content.

Quality Assurance 52

Quality Assurance Games Content Data 52

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

NOVEMBER 25, 2024

It’s a simple but very slickly designed “business sim” where you build your own ‘crypto exchange’, with a hamster as CEO. And meta-game systems such as leader-boards, events, and battle passes need to be interesting enough to scale for months and months — ideally with very little new content needed to be developed by the publisher.

Games 52

Games Platformer Balance Mobile 52

Game Daily

DECEMBER 1, 2022

Grow your audience pool as far and wide as possible At 3 billion gamers globally 4 , there’s never been a wider pool of players from which to build a player base. Consider the following question when building ads: Do you think about what people look for? Or do you focus on showing the game regardless of who will play it?

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

CG Spectrum

MARCH 13, 2023

The ever-evolving technological landscape shows no signs of slowing down, so, as an artist, it's vital to build the skills that will allow you to adapt to whatever comes next. CGI art is commonly used in film, TV, and games but is also used for advertising, visualization , and VR (virtual reality).

Art 98

Art AI Concepts Technology 98

Deconstructor of Fun

JUNE 24, 2024

Mobile Marketing Trends Mobile marketing has become increasingly sophisticated, with a growing emphasis on building lasting user relationships and leveraging user-generated content. YouTube emerges as a key advertising channel for Mid-core and Core games , though it falls short in reaching Casual gamers.

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. Just look at TikTok.

Advertising 52

Advertising Data Platformer Mobile 52

Deconstructor of Fun

APRIL 8, 2024

To get an indication if this may be happening in practice, the survey asked respondents for their preferred monetization configuration (assuming advertising revenue is the same) among the following options: A. Question 11: Retention and engagement are crucial to build an app’s user base. conversion may provide a sense of lower risk.

Data 98

Data Advertising Cross platform Mobile 98

AWS Games

FEBRUARY 15, 2024

For instance, game development studios use GFS solutions to manage game assets, build distribution, and engine data for collaborative work among game designers, developers, and artists. Similarly, advertising agencies create commercials, digital advertisements and marketing campaigns.

Media 116

Media Data Asset Localization 116

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

Advertising 52

Advertising Games Platformer Studios 52

Logic Simplified

FEBRUARY 5, 2024

Knowing the age, gender, location, income level, and other characteristics of potential players allows them to make sure that their games are targeted to specific groups and that the game content resonates with their audience. Need help building your next game? Demographic information also influences game design decisions.

Educational 71

Educational Education Data Game Developer 71

iXie gaming

JUNE 16, 2023

This feature enables players to acquire additional content, power-ups, upgrades, or cosmetic items in exchange for a fee. In-Game Advertising By employing this astute strategy, developers can effectively monetize their HTML5 games by seamlessly integrating advertisements.

Development 52

Development Advertising Games Data 52

Game Daily

NOVEMBER 28, 2023

It continues from the initial player experience, building across game progression systems and the value exchange of in-app purchases, and throughout the user lifecycle.” Advertising remains the most successful discovery method for most players, with nearly half saying they rely on ads to choose their next game.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

iXie gaming

SEPTEMBER 14, 2023

While a lot of its success can be attributed to the company’s support with content updates over the years, the key to its mass appeal lies in its ability to let players express themselves by creating their own experiences and games within the platform. Provide meaningful content and experiences to both paying and non-paying players.

Scripting 52

Scripting Terrain Games Feature 52

Deconstructor of Fun

AUGUST 21, 2023

A round peg in a square hole Building a PvE mode for a PvP game is easier said than done. Dozens of copies of the same sniper rifle with slightly different stats is a cheap way to extend content, and players willingly grind for hours to get a rifle with +5% damage. Hero mode will need to build all this out.

Co-op 52

Co-op Content Esports Advertising 52

Big Games

SEPTEMBER 10, 2021

Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. Building the game and launching it in the market alone wouldn’t bring success to your game app. Hence, the promotion of a game is the baseline for its success.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Development 52

iXie gaming

FEBRUARY 2, 2024

Providing regular updates, incentivizing events, and delivering fresh content are some common strategies adopted to keep players engaged. What’s more, it delivers ongoing value to players and builds a robust community. This strategy also has a hidden advantage for advertisers in obtaining new users by displaying their ads on games.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

Deconstructor of Fun

MAY 5, 2025

He has 14 years of experience building, operating, and scaling game companies. In Q2 2022, Unity blamed a major revenue shortfall on a large advertisers bad data corrupting their ML models. For example, AppLovin in 2025 tightened video ad rules around what could be considered misleading or deceptive content. Millennial Media.

52

52

Game Dev Unchained

FEBRUARY 2, 2022

You are now a valuable asset that can utilize the same toolset that you have obtained throughout your career and am able to jump to other mediums like movies, architecture, and advertisement seamlessly. Whether you’re growing your app or building a new one, Appfigures has the tools you need to reduce risk and get more downloads.

Entertainment 52

Entertainment Lightmap Baking Technology 52

Deconstructor of Fun

MAY 9, 2023

Despite Apple’s disruption of mobile advertising with IDFA deprecation a few months later in April, Royal Match still managed to maintain its growth, with a few caveats. One could even suppose that it makes content transfer (levels, features) even easier between the two games. It’s another way to shard players.

Puzzle 69

Puzzle Mechanics Feature Build 69

Game Daily

NOVEMBER 19, 2023

The store currently features more than 70 games and 30 DLC packs, each with dedicated pages for screenshots, trailers, system requirements and community building. ” For more information, go to Xsolla.

Cross platform 52

Cross platform Games Platformer Mobile Gaming 52

Ask a Game Dev

JUNE 4, 2024

Place and advertise the clues to the puzzle goal within the environment. Otherwise, the puzzle can cause frustration by making players think that they are missing something when they aren’t, like the nagging feeling one gets when there are leftover parts when building something.

Puzzle 52

Puzzle Playtesting Advertising Dev 52