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Moreover, notable AAA PC and console games are now expanding their reach to mobile platforms, seeking to attract a broader player base, while simultaneously exploring opportunities for cross-platform integration. Console gaming has the highest players-to-payers conversion, mobile gaming has the lowest.
As device specs and internet bandwidth keeps on improving it might be a matter of time before we start seeing certain mobile gaming genres in direct competition against the PC and Consoleplatforms that offer outsized value through their subscription services. The mobile gaming market is mature yet constantly evolving.
Yet well-known IP games such as Diablo Immortal and Apex Legends Mobile saw success in adoption and IAP consumer spending as mobile games are now capable of offering console-like graphics and gameplay experiences. Until next week. ?
Growth in Cross-platform Gaming Cross-platform games have become more popular than ever. One out of four gamers play cross-platform as of 2023. This implies that players switch between mobile, PC, and console. But what does this mean for developers? This will cushion them from future layoffs.
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You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.
For us, it was important to switch to this bidding strategy because all of our competitors, not only our direct competitors but also big brand advertisers, are buying in the same places with the same methods. Regarding platforms, Firebase is cross-platform and we actually just launched updates for both Android and iOS developers.
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