PreMortem.Games

DECEMBER 24, 2024

He started his career in advertising, but the world of video games always held his real interest. I prioritize creating content based on what I believe will facilitate the games marketing efforts, he explains. During development Ras experienced some moments of burnout and demotivation.

Development 197

Development Dev Horror Playtesting 197

GamesIndustry.biz

NOVEMBER 9, 2023

The suit, filed in San Diego Superior Court, accuses the games platform of violating California's Unfair Competition Law, False Advertising Law, Consumer Legal Remedies Act, and State Consumer Protection Acts. Read more

Advertising 116

Advertising Platformer Content Games 116

Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

Advertising 52

Advertising Games Dev Media 52

GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

Advertising 98

Advertising Content Platformer 98

Brand Game Development

APRIL 23, 2018

In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects. Making Early Content.

Build 130

Build Dev Advertising Games 130

Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. Playable Ads created by Playable Factory (Angry Birds, Whiteout Survival, Eatventure, Smash Legends) What Are Playable Ads?

Advertising 100

Advertising Mobile Mobile Media 100

Game Refinery

MARCH 27, 2025

Two people who know all this too well are Kalle Heikkinen, Market Insights at Liftoff Intelligence, and Altti Fromholdt, Content Creator at Liftoff Intelligence. Of course, the film had a lengthy marketing campaign, and earlier spikes may have coincided with trailers and other advertisements.

Mobile Gaming 130

Mobile Gaming Mobile Mobile Game Development 130

Brand Game Development

APRIL 2, 2018

Based on my observations, social proof – how people react to content – is more important than keywords. That means their content is prioritized on social media and on search engines. Even people who curate content online are not immune to it. They rely on search engines and social media as sources for their content.

Internet 130

Internet Advertising Media Data 130

Deconstructor of Fun

NOVEMBER 19, 2024

Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue. While some players are willing to pay for exclusive content, others prefer progressing through rewarded ads. With these tools, they can pivot faster and produce more relevant, dynamic content.

AI 52

AI Mobile Gaming Mobile Mobile 52

PreMortem.Games

NOVEMBER 29, 2023

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. Typically highlighting a game’s mechanics in their raw form, even before content and visuals receive their final polish.

Demo 239

Demo Mechanics Games Bug 239

Ask a Game Dev

MARCH 22, 2024

Putting in advertisements for other DLCs is fine as long as it isn't too much , because that typically won't drive (many) players away. It isn't worth it to shoot our own sales in the foot like that. Join us on Discord ] and/or [ Support us on Patreon ] Got a burning question you want answered?

Advertising 64

Advertising Dev Content Games 64

Brand Game Development

APRIL 9, 2018

These two articles don’t share much overlap in content past this point. Try to help them make content, whether that be through an interview, a review, a live-stream, or even just a well-written press release. When you’re starting with absolutely no traffic, either this or advertising is your best bet. Advertise.

Advertising 130

Advertising Media Point and Click Games 130

PreMortem.Games

JANUARY 26, 2024

She highlighted the shift from scheduled TV programs where TV was on between 4 pm and 10 pm when she was a child to on-demand content today. She observed an evolution in her children’s preferences from traditional Disney shows to influencer and gameplay content. It was a piece about architecture and advertising.

Esports 138

Esports Games Advertising Build 138

PreMortem.Games

JUNE 22, 2023

These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. They are likely to have higher levels of engagement, increased spending on gaming, and a greater inclination towards consuming gaming content.

Cross platform 104

Cross platform Platformer Mobile Mobile 104

Grid Sage Games

DECEMBER 19, 2024

In terms of both technical achievements and content expansion, 2024 was a huge year for Cogmind… but first, the traditional opening collage, a quick visual summary of the year: Selection of images from the past year of Cogmind-related development as posted on this blog, forums, and social media (larger size here ). Including art!

Beta 59

Beta Writing Content Feature 59

PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. Between one job and another I always tried to include some type of content related to games.

Dev 163

Dev Advertising Internet Development 163

PreMortem.Games

SEPTEMBER 7, 2023

PEGI ensures that games are sold and advertised responsibly and that companies have tools and safeguards in place to ensure that online game play environments are free from illegal and harmful content.” Parents The report also mentions the 20th year anniversary of the Pan-European Video Game Rating System, better known as PEGI.

Advertising 104

Advertising Games Entertainment Media 104

PreMortem.Games

SEPTEMBER 14, 2023

Digitalization has resulted in a glut in gaming content and increased marketing expenses. Large platform companies often initially subsidize third-party content creators to ensure widespread adoption of their technical standards. By charging for installs, Unity is imposing on the cost structure of, especially, smaller devs.

Engine 118

Engine Engineering Game Engine Platformer 118

Logic Simplified

APRIL 3, 2024

Having an online presence gives a business increased visibility, increased trust, improved customer service, increased brand awareness, and it is also a cost-effective advertising option. A content management system (CMS) is a collaborative software that allows you to use tools to create, modify, and manage your digital presence.

Platformer 96

Platformer Content Code Advertising 96

Brand Game Development

MAY 7, 2018

On top of that, it’s populated largely by young people who are resistant to advertising. You don’t have to spend money on advertising like Facebook. It also doesn’t help that the advertising system, despite being managed on Facebook’s website, doesn’t give you the same bang for your buck.

Dev 130

Dev Advertising Media Point and Click 130

Brand Game Development

DECEMBER 30, 2019

Content creators such as podcasters and bloggers often enjoy working with guests. Learn how to use advertising. Advertising gets a bad rap, but it’s still one of the best ways to get eyeballs on your project. Get featured on a podcast or a blog. It’s mutually beneficial and it gets your name out there.

Dev 130

Dev Prototyping Games Game Design 130

Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. The match3 puzzler Best Fiends demonstrates this well.

Mobile Gaming 48

Mobile Gaming Mobile Mobile Games 48

Deconstructor of Fun

FEBRUARY 27, 2023

As we discussed in the previous few articles, CPM is a function of CPI (LTV) and IPM (Creative Performance), and the higher the CPI and IPM, the more competitive the advertiser is. If a specific audience shows intent to engage with a particular type of creative (by interacting with it), we should cater the content behind the creative to them.

Mobile Gaming 132

Mobile Gaming Mobile Mobile Puzzle 132

CG Spectrum

JUNE 20, 2023

About Alt VFX (or Alt+) Alt VFX is a small, independent VFX and post-production company doing large-scale projects in film, television, and advertising. Her first big break was at a small agency doing uninspiring advertisements for late-night TV. Job applications didn't work for Genevieve, so she sought an internship.

Film 98

Film Advertising Software Studios 98

Brand Game Development

MARCH 17, 2017

will not be used relentlessly to advertise, but rather to share things on the Internet that are really, really cool. I have only a few days of content up, but you’ll like what I’ve got so far. The social media I’m running for Highways & Byways , like War Co. Are you into travel?

Dev 130

Dev Media Advertising Game Development 130

Brand Game Development

MARCH 9, 2018

If you run a blog or website, create a backlog of content to last you through the campaign. If you do, though, it never hurts to up your advertising budget or double down on outreach. You need to film, edit, and post your video at least three weeks before the campaign. Clear your schedule. Double down on lead generation.

Writing 130

Writing Film Dev Editing 130

Brand Game Development

SEPTEMBER 9, 2019

Related articles: How to Choose & Use a Board Game Marketing Strategy that Works How to Use Content Marketing to Sell Board Games How to Rise Above the Noise of the Internet & Get Noticed How to Generate Traffic for Your Board Game Website. Talking to people is often the difference between selling a game and not selling a game.

Game Development 130

Game Development Game Developer Development Game Designer 130

Game Refinery

MAY 4, 2023

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. This has led to some wildly unusual combinations.

Mobile Gaming 275

Mobile Gaming Mobile Mobile Mechanics 275

Brand Game Development

MAY 22, 2017

The first is what I call Content Mix. Having great content is half the battle. Lastly, you can use advertising to promote your Twitter. With advertising, you can practically guarantee a certain number of retweets, likes, website clicks, or views. Advertising is really hands-off, but also expensive. Trending tags.

Dev 130

Dev Games Advertising Point and Click 130

Brand Game Development

JANUARY 2, 2018

They are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. I’ve tried a variety of advertising, as well, but I’m definitely going to get farther away from that as traditional advertising doesn’t seem to work as well as I’d hope.

Playtesting 130

Playtesting Games Advertising Prototyping 130

Brand Game Development

NOVEMBER 3, 2017

9: My social media approach was untargeted and used suboptimal content. Board game and card game content. 10: My attempts at advertising were ineffective and untested. I didn’t have a clear sense of target market and I did not polish the advertisements. Lesson: Again, make your product gorgeous before you launch.

Point and Click 130

Point and Click Media Games Art 130

Deconstructor of Fun

JANUARY 27, 2020

To my mind, the Zeitgeist of mobile gaming in 2019 wasn’t captured in the launch of a game, such as Call of Duty Mobile, or a platform, such as Apple Arcade or Google Stadia, but rather through the egregiously misleading mobile gaming ads that proliferated and saturated advertising channels over the course of the year.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

Big Games

SEPTEMBER 14, 2021

Those developers who traditionally rely on the in-app purchases have moved on to the advertisements and the app bidders are seeing an increase in the revenue by reducing their dependency on waterfall optimization. In an interview, a popular game app company has stated that the revenue generated by them are mostly from the advertisements.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Logic Simplified

SEPTEMBER 18, 2023

This model allows players to download and play the game for free but charges for additional game features or content. These can be one-time purchases, like a new character skin or unlocking new levels, or they can be recurring subscriptions that unlock premium features or exclusive content. The same goes for video games.

Games 84

Games Game Developer Game Development Content 84

Deconstructor of Fun

JUNE 24, 2024

Mobile Marketing Trends Mobile marketing has become increasingly sophisticated, with a growing emphasis on building lasting user relationships and leveraging user-generated content. YouTube emerges as a key advertising channel for Mid-core and Core games , though it falls short in reaching Casual gamers.

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Brand Game Development

AUGUST 24, 2020

Once you’re happy with the basic colors, fonts, and spacing of your template, click on the Content button to see all the things you can put into your mailer. Once you get all your content items in the right locations, click on each one on the left. Help content creators. Drag all the elements you like into your template.

Dev 130

Dev Build Games Editing 130