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Webinar Recap: How Mobile Game Developers Are Using IP Collaborations to Enhance LiveOps

Game Refinery

Two people who know all this too well are Kalle Heikkinen, Market Insights at Liftoff Intelligence, and Altti Fromholdt, Content Creator at Liftoff Intelligence. Of course, the film had a lengthy marketing campaign, and earlier spikes may have coincided with trailers and other advertisements.

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How to Advertise Board Games Online

Brand Game Development

“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Need help on your board game? Why advertising is good. Think about it.

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How Much You Should Spend on Board Game Advertising

Brand Game Development

A couple of months ago, I asked the readers of this blog to send in answers to the question “ what confuses you most about board game development ?” ” I got a lot of responses, and one of them was about how much to spend on board game advertising. Need help on your board game? Eat villagers.

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A Crash Course in Board Game Development

Brand Game Development

Let’s pick up from there and talk about what specifically goes into making a game. What is board game development all about? Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. ” So what goes into game development?

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How to Build up a Facebook Page as a Board Game Dev

Brand Game Development

Join my community of over 2,000 game developers, artists, and passionate creators. In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. The latter will determine how you pay for advertisements.

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Attracting investors and publishers with the right kind of game demos

PreMortem.Games

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. They enable developers to establish a connection with their target audience early on, while turning interested players into buyers.

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How to Rise Above the Noise of the Internet & Get Noticed

Brand Game Development

If you are a board game developer like me, you are simultaneously privileged and burdened to live in this current time. On the one hand, board games have seen a massive surge of popularity, growing about 20% every year for the last few years. It seems like board gaming just broke a billion dollars as a market.

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