PreMortem.Games

JANUARY 26, 2024

She highlighted the shift from scheduled TV programs where TV was on between 4 pm and 10 pm when she was a child to on-demand content today. She observed an evolution in her children’s preferences from traditional Disney shows to influencer and gameplay content. It was a piece about architecture and advertising.

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Esports Games Advertising Build 138

Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

Mobile Gaming 17

Mobile Gaming Mobile Mobile Games 17

PreMortem.Games

SEPTEMBER 14, 2023

Digitalization has resulted in a glut in gaming content and increased marketing expenses. Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g., billion last year.

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Engine Engineering Game Engine Platformer 118

iXie gaming

FEBRUARY 2, 2024

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games. billion in revenue.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

PreMortem.Games

SEPTEMBER 7, 2023

Most people play on their mobile phone (68%), followed by console (58%) and PC (48%). PEGI ensures that games are sold and advertised responsibly and that companies have tools and safeguards in place to ensure that online game play environments are free from illegal and harmful content.” million players.

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Advertising Games Entertainment Media 104

Game Daily

NOVEMBER 28, 2023

The mobile games market is dominated by a few titles that players return to again and again. A new report from Mistplay – a mobile gaming loyalty program, and consultancy – offers stats and tips for developers looking to increase the amount of time and money players spend with their games.

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Mobile Gaming Mobile Mobile Advertising 52

Deconstructor of Fun

NOVEMBER 19, 2024

Catch our podcast for an in-depth breakdown of these trends and insights into the future of mobile game marketing, and get your hands on the freshly released Hybridcasual Playbook by Deconstructor of Fun in partnership with Meta. Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue.

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AI Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

JUNE 24, 2024

The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.

Mobile 75

Mobile Mobile Games Mobile Gaming 75

PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. Between one job and another I always tried to include some type of content related to games.

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Dev Advertising Internet Development 163

Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

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Mobile Gaming Mobile Mobile Co-op 52

Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. There are several factors associated with the success of a mobile game app. .

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Mobile Gaming Mobile Mobile Development 52

Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games. 3: They have an awesome Medium blog and podcast called LevelUp.

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Advertising Studios Mobile Gaming Mobile 52

Brand Game Development

MAY 7, 2018

You can only post photos and you must use a mobile device. On top of that, it’s populated largely by young people who are resistant to advertising. You don’t have to spend money on advertising like Facebook. It’s mobile-only, so you can’t easily use the full app on your desktop.

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Dev Advertising Media Point and Click 130

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Advertising Mobile Gaming Mobile Mobile 52

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

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Build Advertising Mobile Gaming Games 98

Logic Simplified

SEPTEMBER 18, 2023

While users enjoy the game for free, the developers generate revenue from the mobile ads that show up in the game. This model allows players to download and play the game for free but charges for additional game features or content. In-App Ads In-app ads are one of the most popular ways to make money. The same goes for video games.

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Games Game Development Game Developer Content 91

Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company.

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Mobile Mobile Engine Engineering 118

Game Daily

DECEMBER 1, 2022

In a global study, more than 50% of mobile gamers who downloaded a new game, had heard about it at least one week earlier 2. In an ecosystem where user data is not available, advertisers must find new ways to connect with and understand players on a deeper level—and this is why common motivators are so important.

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Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

APRIL 8, 2024

To understand if my suspicion has merit, I recently distributed a survey on the Deconstructor of Fun slack, the Mobile Dev Memo slack, and on LinkedIn (the complete survey with results can be found at the end of this post). Survey questions and aggregate responses: Question 1: How many years have you worked with mobile apps?

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Data Advertising Cross platform Mobile 98

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

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Advertising Data Platformer Mobile 52

Logic Simplified

FEBRUARY 5, 2024

Knowing the age, gender, location, income level, and other characteristics of potential players allows them to make sure that their games are targeted to specific groups and that the game content resonates with their audience. of mobile gamers, while people older than 45 years make up nearly a third.

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Educational Education Data Game Development 72

Deconstructor of Fun

JULY 23, 2024

Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. The two main flavors are subscription bundles (Xbox Game Pass, Apple Arcade) and user-generated content aka UGC (Roblox, Fortnite Creator). For YouTube, advertising revenue can be directly attributed to videos.

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Platformer Content Advertising Puzzle 64

Brand Game Development

AUGUST 24, 2020

On the right side, click on the Design button – you’ll see items including Page, Header, Body, Footer, Mobile Styles, and Monkey Rewards. Once you’re happy with the basic colors, fonts, and spacing of your template, click on the Content button to see all the things you can put into your mailer. Help content creators.

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Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Event- and content-specific currencies is a trend we’re across all the genres. billion IPO. Instead, the effect will be gradual.

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Mobile Mobile Games Feature 52

Deconstructor of Fun

MAY 13, 2020

What caused their shift into mobile gaming? Based on Soomla’s Ad Network Report, they were a top 10 advertiser in interstitials and rewarded video impressions in 2019: Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019. What caused their shift into mobile gaming? So: Who is AppLovin? First Name.

Mobile Gaming 52

Mobile Gaming Data Mobile Mobile 52

The Knights of Unity

MAY 6, 2020

Hyper-casual games do not have a story, they have little content, and yet it is one of the most addictive genres in the history of gaming. Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. That is when mobile games have begun to be (successfully) monetised.

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Mechanics Games Mobile Gaming Mobile 52

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Netflix games will start on mobile. Mobile will be the starting point for Netflix gaming, but we can expect to see games on other platforms as well as they experiment in the medium. Clearly, it's very mature.

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Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

Advertising 52

Advertising Games Platformer Studios 52

Big Games

NOVEMBER 13, 2023

It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. Artists and designers work hand-in-hand to make the mobile game visually pleasing. Dive in to explore the madness that goes into creating games that play beautifully.

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Concepts Game Development Game Developer Development 52

Game Daily

NOVEMBER 19, 2023

Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla.

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Cross platform Games Platformer Mobile Gaming 52

iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. This feature enables players to acquire additional content, power-ups, upgrades, or cosmetic items in exchange for a fee.

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Development Advertising Games Data 52

Game Errors

APRIL 26, 2023

In addition, some streaming services may block access to their content if they detect that you are using a VPN. It’s also worth noting that not all streaming services actively block VPN usage, so you may be able to use a VPN to access content that is otherwise unavailable in your region.

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Internet Data Advertising Content 52

Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.

Mobile 52

Mobile Mobile Puzzle Mobile Gaming 52

iXie gaming

JANUARY 19, 2024

This implies that players switch between mobile, PC, and console. Developers are now using AI for natural language processing (NLP), procedural content generation, and personalized gaming experiences. More Robust Franchises Have Gone Mobile There’s a significant increase in the use of smartphones in 2023. Approximately 6.92

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Cross platform Esports AI Games 52

Deconstructor of Fun

JUNE 6, 2022

Additionally, the Pass-related quests are great to foster horizontal content exploration , by directing players to engage with specific game modes or incentivizing them to acquire, play with and upgrade all the characters. I get THIS MANY CONTENT for this little money!? It will be interesting to see how it turns out in the long term.

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Content Mechanics Balance Mobile 52

Deconstructor of Fun

MAY 9, 2023

They launched a new game from a new studio entering the most competitive genre on mobile in the midst of Apple’s privacy apocalypse and has generated a billion dollars in revenue in two years. One could even suppose that it makes content transfer (levels, features) even easier between the two games. It’s another way to shard players.

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Puzzle Mechanics Feature Build 69

Deconstructor of Fun

OCTOBER 2, 2022

In addition, if the game is not evolving or developing quickly enough for players, live operations to keep up with content demands could require further investments. Ludovic is an International Growth Consultant at Google who advises mobile gaming clients on their international expansion strategies.

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Localization Games Advertising Racing 52