Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. They are typically found on mobile devices as part of a larger app or within mobile web browsers.

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Game Refinery

MAY 4, 2023

We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.

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Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.

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Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

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PreMortem.Games

JUNE 22, 2023

Younger generations are increasingly exploring various avenues of interaction with games, extending beyond traditional gameplay. These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing.

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PreMortem.Games

JANUARY 26, 2024

She highlighted the shift from scheduled TV programs where TV was on between 4 pm and 10 pm when she was a child to on-demand content today. She observed an evolution in her children’s preferences from traditional Disney shows to influencer and gameplay content. Access to the internet and video games has changed.

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PreMortem.Games

SEPTEMBER 14, 2023

Digitalization has resulted in a glut in gaming content and increased marketing expenses. Scumbag move But what got one studio head to call it “ an astonishing scumbag move ” is that the policy allows Unity to apply the new charges to “eligible games currently in the market.” billion last year.

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Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Deconstructor of Fun

FEBRUARY 27, 2023

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. Our products need to be reinvented to fit the new reality.

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Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games.

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Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Game Daily

DECEMBER 1, 2022

The variety of reasons why people play is not being reflected in advertising, and yet it should be: Using differentiated, motivation-led creative, can attract different audiences and at the same time still be as efficient as fully optimized business-as-usual campaigns 5. 5 Chi-squared test of 16 Gaming A/B tests. 4 Greyser, Werner.

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PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games.

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Big Games

NOVEMBER 13, 2023

Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.

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Game Daily

NOVEMBER 19, 2023

Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. ” For more information, go to Xsolla.

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Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

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iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. In-App Purchases Developers can harness the power of this highly effective method to seamlessly implement In-App purchases within HTML5 games.

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Game Errors

APRIL 26, 2023

In addition, some streaming services may block access to their content if they detect that you are using a VPN. It’s also worth noting that not all streaming services actively block VPN usage, so you may be able to use a VPN to access content that is otherwise unavailable in your region.

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Deconstructor of Fun

MAY 13, 2020

Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? What is their future outlook in mobile gaming? Who is AppLovin?

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Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. That’s why many of the top mobile games recognize the achievements of their players by rewarding them with exclusive offers. for coins used to purchase in-game hints.

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Mobile Gaming Mobile Mobile Games 17

The Knights of Unity

MAY 6, 2020

Hyper-casual games do not have a story, they have little content, and yet it is one of the most addictive genres in the history of gaming. Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. That is when mobile games have begun to be (successfully) monetised.

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Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. On paper and from his reputation, Mike is a fantastic hire to lead the charge on gaming for Netflix, and shows they are serious about the gaming business.

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Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

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Deconstructor of Fun

JULY 19, 2021

Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !

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iXie gaming

MAY 24, 2023

Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.

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iXie gaming

JANUARY 19, 2024

Its immense potential to revolutionize the sector and dramatically enhance game immersion is what has made this technology popular. Developers are now using AI for natural language processing (NLP), procedural content generation, and personalized gaming experiences.

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Deconstructor of Fun

NOVEMBER 14, 2022

You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. billion in September quarter but lowers outlook NCSoft invests $15M in Mysten Labs for Web3 gaming infrastructure Square Enix' s H1 sales dip to $1.1 All that is lost with ATT.”

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Deconstructor of Fun

APRIL 4, 2023

We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. The space is now awash with a variety of publishers, including the aforementioned SayGames, Kwalee and Homa, as well as Rollic (also acquired by Zynga), Popcore and Good Job Games.

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Deconstructor of Fun

OCTOBER 2, 2022

As games progress through their lifecycle, it becomes difficult to maintain the same level of acquisition costs they experienced post-launch. In addition, if the game is not evolving or developing quickly enough for players, live operations to keep up with content demands could require further investments.

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Deconstructor of Fun

JUNE 6, 2022

Additionally, the Pass-related quests are great to foster horizontal content exploration , by directing players to engage with specific game modes or incentivizing them to acquire, play with and upgrade all the characters. These missions can be released progressively to provide a reason for players to come back regularly to the game.

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Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.

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Deconstructor of Fun

MAY 9, 2023

Top Match-3 Games excluding Blast over the last 52 weeks, iOS/Android, Worldwide Dream Global launched their first game Royal Match in February 2021 and it’s been a top-grossing game ever since. One could even suppose that it makes content transfer (levels, features) even easier between the two games.

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Deconstructor of Fun

JUNE 3, 2020

Hoping that your game is going to become a cultural phenomenon is a super long shot and often requires access to a top IP that can be very expensive. This is the main reason why mobile game businesses are extremely dependent on User Acquisition (UA), and mastering UA is crucial in building a highly scaled mobile app business.

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Deconstructor of Fun

DECEMBER 11, 2019

content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. The exchanging of audiences between hypercasual titles can be seen in the share of ad impressions “Jelly Shift” by SayGames has across 8 out of the top 11 apps it is advertised in.

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Deconstructor of Fun

MARCH 4, 2019

This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). content coming out in the future, please do subscribe to the Deconstructor of Fun infrequent but powerful newsletter. To make sure you don’t miss on all of the ?content

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Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Event- and content-specific currencies is a trend we’re across all the genres. billion IPO.

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Deconstructor of Fun

FEBRUARY 3, 2020

This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend. Also, a Revenue by Strategic Segment graph showcasing a 41% contribution to overall revenues through their mobile gaming portfolio (“Digital”).

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