GamesIndustry.biz

JUNE 8, 2023

Sign up for the GI Daily here to get the biggest news straight to your inbox Twitch has removed changes to its advertising guidelines following backlashes and threats of content creators leaving the platform. As reported by BBC News , these rules would have reduced streamers' methods of generating income. Read more

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Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

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Deconstructor of Fun

JULY 23, 2024

Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. have existed for a while now, games are experimenting with platforms where revenue is not directly attributable and the platform has to mediate creator payouts. While game marketplaces like Steam and Itch.io

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Deconstructor of Fun

JANUARY 16, 2025

>> see our gaming market predictions As we enter 2025, the digital advertising and mobile gaming industries are transforming remarkably. Each trend offers actionable insights for marketers, developers, and advertisers navigating the ever-changing landscape of mobile gaming and digital advertising. Poolday.ai

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PreMortem.Games

NOVEMBER 29, 2023

Disclosure: This article has been written as a part of a paid cooperation with Xsolla Game demos are as important to a successful game marketing strategy as trailers and advertising. Typically highlighting a game’s mechanics in their raw form, even before content and visuals receive their final polish.

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PreMortem.Games

JUNE 22, 2023

These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. More than one platform Almost half of all gamers actively play on more than one platform.

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PreMortem.Games

SEPTEMBER 14, 2023

Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. Digitalization has resulted in a glut in gaming content and increased marketing expenses. And larger publishers already locked into the platform now face increased costs to their titles.

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PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

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Cocos

JANUARY 12, 2024

Mini-Game Runtime In China, many popular mini-game platforms, such as WeChat, Douyin (TikTok), QQ, and Kwai, have opted for Mini-Game Runtime technology architecture rather than the traditional H5/Webview as their runtime environment. Rich content sources, compatible with mainstream H5 engines all over the world.

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Filmustage

MAY 3, 2023

Noteworthy instances of successful crowdfunding endeavors include "Blue Ruin" , which garnered over $37,000 on Kickstarter, and "Kung Fury" , which accumulated over $630,000 on the same platform. Indiegogo - A multifaceted crowdfunding platform accommodating various projects, including films.

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Filmustage

MAY 3, 2023

Noteworthy instances of successful crowdfunding endeavors include "Blue Ruin" , which garnered over $37,000 on Kickstarter, and "Kung Fury" , which accumulated over $630,000 on the same platform. Indiegogo - A multifaceted crowdfunding platform accommodating various projects, including films.

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Game Refinery

MAY 4, 2023

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. Take influence from viral trends on media platforms, such as TikTok, but remember that these trends won’t stay around forever.

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Game Refinery

JUNE 21, 2023

Companies have since been forced to seek permission from app users before tracking their activity across other apps and websites for advertising purposes, meaning they now lack much of the valuable data previously used to build highly-effective UA campaigns. The match3 puzzler Best Fiends demonstrates this well.

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Deconstructor of Fun

NOVEMBER 25, 2024

In an ever-chaotic gaming business, Telegram seems to finally be a platform where a studio can launch with self-determination and have a real shot at a profitable game. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented. In fact, a reported 20% of Telegram users engage with games.

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Deconstructor of Fun

JUNE 24, 2024

Overall downloads have declined on both iOS and Android platforms , with Play Store downloads seeing a more significant drop. At the same time, we’ve seen a strong push for off-store payment with platforms like Xsolla onboarding clients across the industry. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Brand Game Development

SEPTEMBER 9, 2019

Related articles: How to Choose & Use a Board Game Marketing Strategy that Works How to Use Content Marketing to Sell Board Games How to Rise Above the Noise of the Internet & Get Noticed How to Generate Traffic for Your Board Game Website. Talking to people is often the difference between selling a game and not selling a game.

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Brand Game Development

MAY 22, 2017

A little bit of clarity and little bit of genuineness go a long way on this platform. The first is what I call Content Mix. Having great content is half the battle. In fact, that’s much of the magic of the platform and why it’s so great for building a robust network. It’s too soon. Trending tags.

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iXie gaming

AUGUST 12, 2024

The gaming world is always changing and growing, but it also has to deal with many rules that vary by platform and region. By carefully checking if a game meets legal and platform requirements, it ensures that the game can be released, helps build player trust, and reduces risks. Age Ratings Protecting kids is very important.

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Deconstructor of Fun

FEBRUARY 7, 2021

But given the degree to which speculation about IDFA has dominated discussions about mobile games marketing since June, before jumping into the substantive predictions for the year, it makes sense to commence the piece with a set of machine-gun hypotheses around the direct impacts on mobile games advertisers of IDFA deprecation. Not really.

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Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. Those developers who traditionally rely on the in-app purchases have moved on to the advertisements and the app bidders are seeing an increase in the revenue by reducing their dependency on waterfall optimization.

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Filmustage

JULY 31, 2023

Global reach: Social media platforms break geographical barriers, allowing film promotions to reach audiences worldwide instantly. ? Influencer impact: Celebrities, critics, and popular content creators can leverage their substantial follower base to boost a film's popularity. ?

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AWS Games

FEBRUARY 15, 2024

An artist working in a content production application needs access to all files on the GFS volume regardless of their global location and needs to work with files at resolutions up to 4K without any performance lag. Similarly, advertising agencies create commercials, digital advertisements and marketing campaigns.

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Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising. Just look at TikTok.

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Deconstructor of Fun

APRIL 12, 2023

Our opinion on why is in line with Ilkka’s words above The lack of successful new game launches by Supercell stems mainly from the fact that all their games after Brawl Stars only offered incremental innovation over products that already existed in mobile , instead of a more disruptive proposal on the platform. Quite the contrary.

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Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table.

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iXie gaming

JUNE 16, 2023

Traditionally, game development necessitated the use of intricate and platform-specific software. However, HTML5 games have emerged as a game-changer, offering unparalleled cross-platform compatibility and effortless accessibility across a wide range of devices, eliminating the need for dedicated installations or plugins.

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Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

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PreMortem.Games

APRIL 28, 2023

Top image: Stray Gods by Summerfall Studios, trailer by Derek Lieu Twitter is not a good place to advertise to potential customers, but it is good for connecting to people in the game industry like scouts, publishers, streamers, press, etc. So let’s talk about how to make a good trailer specifically for Twitter.

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Game Daily

NOVEMBER 19, 2023

Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla. The post Xsolla grows digital payment services for games appeared first on GameDaily.biz | We Make Games Our Business.

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iXie gaming

APRIL 24, 2023

We will cover everything from the unique advantages of creating games for the metaverse, things you need to know about metaverse gaming platforms , to the challenges that game developers must navigate to succeed in this emerging frontier.

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Played with Fire

AUGUST 26, 2024

New platforms for VR games are emerging, and the number of games is growing rapidly. Your favorite content creators – Theyre using VR too! Its no secret that advertising is the key to commerce, so its no surprise that the rise of VR influencers is accompanied by an increase in consumers who want to buy their own headset.

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Deconstructor of Fun

APRIL 8, 2024

To get an indication if this may be happening in practice, the survey asked respondents for their preferred monetization configuration (assuming advertising revenue is the same) among the following options: A. In a cross-platform free-to-play future that becomes all the more important! conversion may provide a sense of lower risk.

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iXie gaming

APRIL 24, 2023

Roblox arrived at the gaming scene at a time when user-generated content in games was mostly uncharted territory. Fast forward to today, and Roblox has pioneered the tools and economy around the user-generated content model, making it one of the most successful ongoing gaming platforms in the process.

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Deconstructor of Fun

MAY 13, 2020

Based on Soomla’s Ad Network Report, they were a top 10 advertiser in interstitials and rewarded video impressions in 2019: Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019. Not to mention spending data once you hook into their platforms. What caused their shift into mobile gaming? Email Address.

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Big Games

SEPTEMBER 10, 2021

There are several ways in which you can promote the game, by using the app store promotions, advertising on social media, etc. The reason is, over the years we have become accustomed to accessing the online content without paying for it, hence we expect the same for the games as well. . Multiple Platforms Double The Exposure .

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Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Between executive stints at Atari, EA, Zynga, Kabam and Oculus, he has a long and impressive CV that runs the gamut of platforms, genres and business models. Ask him about a free, $10,000 UA test for your game.

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iXie gaming

SEPTEMBER 14, 2023

While a lot of its success can be attributed to the company’s support with content updates over the years, the key to its mass appeal lies in its ability to let players express themselves by creating their own experiences and games within the platform. Provide meaningful content and experiences to both paying and non-paying players.

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