Advertising Cross platform Puzzle 
Deconstructor of Fun
JANUARY 17, 2023
At the same time, cross-platform open-world RPG Genshin Impact continues to break new ground, crossing its $3 Billion in IAP Spend in Q2 2022. Overall, in the key Western markets, MMORPGs, Roguelikes, Merge and Puzzle genres largely bucked the recession in terms of revenue. Until next week. ?
Deconstructor of Fun
NOVEMBER 14, 2022
You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.
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Deconstructor of Fun
MAY 18, 2023
Rovio’s decline is accelerated due to their acquisition of Ruby Games, whose hypercasual portfolio is becoming rapidly obsolete due to the privacy change effects on in-app advertising. So potentially, we’ll see Sega IPs adapt Puzzle+RPG bets? Also, it seems like Rovio is nearly fully focused on puzzle games.
Deconstructor of Fun
APRIL 2, 2022
2022 predictions: Casual games will become more audience-led because of ATT Hypercasual will continue to see more hybrid IAP/ad monetisation and will become even more ‘Android first’ Midcore games will go increasingly cross-platform (particularly on PC). Each different game audience needs a different economy.
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