GamesIndustry.biz

MARCH 4, 2025

Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and gender-based violence in a new report about mobile game advertising. Read more

Advertising 70

Advertising Mobile Gaming Mobile Mobile 70

PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games.

Dev 163

Dev Advertising Internet Development 163

Brand Game Development

DECEMBER 30, 2019

You can read more about that in my article here: Setting Up Social Media as a Board Game Dev: A Primer Course. Learn how to use advertising. Advertising gets a bad rap, but it’s still one of the best ways to get eyeballs on your project. Learn how to use Board Game Geek. It doesn’t have to be Walmart or Target.

Dev 130

Dev Prototyping Games Game Designer 130

Brand Game Development

MAY 7, 2018

On top of that, it’s populated largely by young people who are resistant to advertising. You don’t have to spend money on advertising like Facebook. It also doesn’t help that the advertising system, despite being managed on Facebook’s website, doesn’t give you the same bang for your buck.

Dev 130

Dev Advertising Media Point and Click 130

Brand Game Development

MAY 22, 2017

I am thrilled that many of you enjoyed Setting Up Social Media as a Board Game Dev: A Primer Course. Getting Started Getting Noticed Refining Your Approach Using Twitter for More than Just Tweeting Key Takeaways for Game Devs. Lastly, you can use advertising to promote your Twitter. Key Takeaways for Game Devs.

Dev 130

Dev Games Advertising Point and Click 130

Ask a Game Dev

FEBRUARY 17, 2023

The game industry has tried in-game advertising before. We learned a few things back then - advertisements tend not to work very well in games because the advertisers must track engagement in order to determine whether the advertising is effective. Unless the Roblox advertising is somehow interactive (i.e.

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Advertising Games Dev Media 52

Game Development News

SEPTEMBER 5, 2024

Hub and Spoke Games will offer expert experience, knowledge, services, and sales within the external development (exdev/outsourcing/WFH), cinematics, QA, localisation, audio, game scouting, publishing, PR/marketing, B2B events and advertising industries. The agency is focused on working with a select …

Cinematics 98

Cinematics Advertising Dev Games 98

Brand Game Development

MARCH 27, 2017

For board game devs, you’ll find people on all of these, but some communities are better than others. I haven’t even covered paid advertising! The post Setting Up Social Media as a Board Game Dev: A Primer Course appeared first on Brandon the Game Dev. The list goes on and on. Do your homework.

Media 130

Media Dev Data Platformer 130

Brand Game Development

AUGUST 24, 2020

You’ll be asked to enter the following: List Name – I use Brandon the Game Dev Newsletter. You’ll very soon be receiving updates from Brandon the Game Dev. You can read more about Facebook advertising in my previous post, How to Build up a Facebook Page as a Board Game Dev. Short and descriptive.

Dev 130

Dev Build Games Editing 130

Ask a Game Dev

MARCH 22, 2024

Putting in advertisements for other DLCs is fine as long as it isn't too much , because that typically won't drive (many) players away. It isn't worth it to shoot our own sales in the foot like that. Join us on Discord ] and/or [ Support us on Patreon ] Got a burning question you want answered?

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Advertising Dev Content Games 64

Grumpy Gamer

JANUARY 24, 2018

For indie devs that don’t have money to advertise, you’re at the mercy of the platforms, and this goes for Steam, GOG and the others. Given the large installed base of PS4, it’s a tad confusing.

Point and Click 130

Point and Click Advertising Indy Console 130

Grumpy Gamer

JANUARY 25, 2018

For indie devs that don't have money to advertise, you're at the mercy of the platforms, and this goes for Steam, GOG and the others. Given the large installed base of PS4, it's a tad confusing. The argument that players don't want to play point-and-click on a console doesn't hold water given how well we did on Xbox.

Point and Click 130

Point and Click Advertising Indy Console 130

Brand Game Development

AUGUST 26, 2019

Targeting Attention, Interest, Desire, And Action Product Your Niche Price Process & Logistics Core Concepts of Promotion Outreach Reviews Distribution Kickstarter Advertising. I’ve mentioned the AIDA model before in How to Get Big on Twitter as a Board Game Dev. There is no perfect product. There is no perfect audience.

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Advertising Games Media Concepts 130

Brand Game Development

OCTOBER 22, 2018

New creators often have mixed feelings about advertising, but the simple fact is that it’s fast, easy, and – if you do it right – effective at reaching out to new people. The post How to Keep the Hype Train Going After a Board Game Kickstarter appeared first on Brandon the Game Dev. Take pre-orders.

Advertising 130

Advertising Build Games Point and Click 130

Brand Game Development

JUNE 9, 2017

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. It’s a tough call to make, but I hope this Dev Diary entry has got you asking the right questions. Key Takeaways for Game Devs. I’ve been running experiments with advertising.

Dev 130

Dev Advertising Point and Click Game Developer 130

Brand Game Development

SEPTEMBER 22, 2017

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Facebook ads are some of the most effective advertising methods around today. This kind of advertising is super effective because of two things. appeared first on Brandon the Game Dev. Click here.

Point and Click 130

Point and Click Advertising Games Art 130

Brand Game Development

JUNE 18, 2018

Fourth one is large advertisement cons such as E3, GenCon, Essen, UKGE and more, where companies go specifically to get a booth and show off new stuff to an audience that expects it. The fourth type – large advertisement cons – is great for spreading an established game/product with an already built audience. DreamHack too.

Advertising 130

Advertising Games UX Localization 130

Brand Game Development

APRIL 9, 2018

Please refer to Setting Up Social Media as a Board Game Dev: A Primer Course for more information. When you’re starting with absolutely no traffic, either this or advertising is your best bet. Advertise. This works especially well if you pair your advertisements with a mailing list.

Advertising 130

Advertising Media Point and Click Games 130

Brand Game Development

JUNE 30, 2017

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Last week in the Dev Diary, I talked about how board game development is a long, ongoing process with a lot of different stages. I’ve been experimenting with advertisements.

Game Developer 130

Game Developer Game Development Development Dev 130

Brand Game Development

MARCH 9, 2018

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. If you do, though, it never hurts to up your advertising budget or double down on outreach. The post How to Prepare for a Kickstarter Campaign That’s 1 Month Away appeared first on Brandon the Game Dev.

Writing 130

Writing Film Dev Editing 130

Brand Game Development

APRIL 2, 2018

Young people are resistant to traditional advertising. Saying that young people don’t respond to advertising is so often stated that it’s become a cliche. From my experience, this has mostly held true and young people roll their eyes at advertising. Once you perfect your message, use highly targeted advertising.

Internet 130

Internet Advertising Media Data 130

Brand Game Development

AUGUST 28, 2017

I suggest keeping it simple and being a sole proprietor if you’re a solo dev. Advertising Costs: Some people use online advertising to draw attention to their business. Instead of paying for advertising, get really good at social media and build a mailing list. How to Get Big on Twitter as a Board Game Dev.

Development 130

Development Art Advertising Prototyping 130

Game Development News

MARCH 3, 2025

Alex Boucher and Vanessa Joyce have announced the launch of the Games Growth Agency, a new company designed to help other companies increase their advertising and sponsorships sales

Advertising 52

Advertising Dev Games Media 52

Brand Game Development

APRIL 27, 2020

Create a feedback form and online demo, then advertise and offer prizes. You can then advertise your print-and-play or Tabletop Simulator demo, offering prizes to people who submit their feedback. The post 6 Ways to Find Play-Testers for Your New Board Game appeared first on Brandon the Game Dev. Maybe you work strange hours.

Demo 130

Demo Playtesting Simulation Advertising 130

Brand Game Development

JUNE 2, 2017

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. In keeping with the Dev Diary tradition, I’ll be sharing an example from Highways & Byways development. The Vehicle Cards will resemble car advertisements. Key Takeaways for Game Devs.

Art 100

Art Communications Dev Advertising 100

Brand Game Development

FEBRUARY 23, 2018

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. You can do this through passive means such as advertising or active means such as social media and conventions. The post How to Make Board Games for a New Audience appeared first on Brandon the Game Dev.

Games 130

Games Communications Point and Click Dev 130

Brand Game Development

APRIL 28, 2017

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Games are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. Key Takeaways for Game Devs. Just here for Highways & Byways updates?

Mechanics 130

Mechanics Communications Games Engineering 130

Brand Game Development

NOVEMBER 3, 2017

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. 10: My attempts at advertising were ineffective and untested. I didn’t have a clear sense of target market and I did not polish the advertisements. Just here for Highway s & Byways updates?

Point and Click 130

Point and Click Media Games Art 130

Ask a Game Dev

MAY 15, 2023

This license allows the publishers to use things in advertising like the console logos, images of the consoles, trademarks such as the words “Playstation” or “Xbox” or “Switch” and related accessories (e.g. Short questions: Ask a Game Dev on Twitter Long questions: Ask a Game Dev on Tumblr Frequent Questions: The FAQ

Console 52

Console Advertising Dev Games 52

Brand Game Development

JULY 17, 2017

The following excerpt is from Games Speak through Mechanics, Not Rules (Dev Diary: 04/28/17). They are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. The post 5 Levels of Communication through Game Development appeared first on Brandon the Game Dev.

Communications 130

Communications Game Developer Game Development Development 130

Grid Sage Games

DECEMBER 19, 2024

Although I keep an eye on general short-term trends in dev work throughout the weeks and months, the biggest revelations often don’t come until year’s end when viewed in aggregate, and in the context of previous years, once everything is integrated into the many graphs I use to monitor long-term progress/work. Including art!

Beta 59

Beta Writing Content Feature 59

PreMortem.Games

SEPTEMBER 14, 2023

By charging for installs, Unity is imposing on the cost structure of, especially, smaller devs. A few months later, the firm discovered its advertising algorithms had been based on “bad data” leading to a $110 million revenue write-off to fix the problem. And for tiny devs, it may be time to untie themselves from Unity altogether.

Engineering 118

Engineering Engine Game Engine Platformer 118

Brand Game Development

SEPTEMBER 9, 2019

You’ll probably find yourself thinking about advertising, conventions, selling to distributors, and direct selling to customers. The post A Crash Course in Board Game Development appeared first on Brandon the Game Dev. That links back to production and marketing. This isn’t easy! Final Thoughts.

Game Developer 130

Game Developer Game Development Development Game Designer 130

Brand Game Development

JUNE 22, 2020

Thankfully, determining how much you can spend on board game manufacturing is relatively straightforward, at least compared to advertising. The post How Much You Should Spend on Board Game Manufacturing appeared first on Brandon the Game Dev. Both the manufacturing and shipping costs would become prohibitively expensive.

Games 130

Games Communications Tile Advertising 130

Brand Game Development

JANUARY 2, 2018

They are also the marketing used to promote them – the advertising and the footwork of the game developers who made them. I’ve tried a variety of advertising, as well, but I’m definitely going to get farther away from that as traditional advertising doesn’t seem to work as well as I’d hope.

Playtesting 130

Playtesting Games Advertising Prototyping 130

Brand Game Development

AUGUST 13, 2018

Here are three quick observations that tell me they’re not just cynically cashing in here: It includes a lot of custom meeples, which are prominently advertised. The post How to Create the Perfect Board Game Kickstarter Campaign Page appeared first on Brandon the Game Dev.

Games 130

Games Media Tile Advertising 130

Brand Game Development

AUGUST 10, 2020

This is why I’m very bullish on advertisements. The post In the Board Game Industry, the Rules Always Change appeared first on Brandon the Game Dev. As it turns out, a lot of people who are watching the videos of these big board game media outlets and reading their articles are not actually visiting the Kickstarter campaigns.

Games 130

Games Media Simulation Advertising 130