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Pathfinder dev Owlcat ditches advertising tracking solution after fan backlash

Game Developer

Owlcat said the fan reaction to the AppsFlyer update, which would have allowed it to collect data including IP addresses and OS details, surpassed its worst expectations.

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Koei Tecmo sues mobile dev Youzoo for repeated copyright infringement

Game Developer

Koei Tecmo claims, despite numerous cease and desists, that Youzoo kept using material from its games to advertise its own mobile titles.

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Valve reminds devs they can't use in-game paid advertising on Steam

Game Developer

Valve's latest documentation reiterates what kinds of ads are and aren't supported on Steam.

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How to Advertise Board Games Online

Brand Game Development

“I love advertising!” Advertising has a reputation for annoying people with messages that aren’t relevant to them, relentlessly wearing them down with half-truths broadcasted over TV networks and on billboards. Need help on your board game? Why advertising is good. Think about it.

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How Much You Should Spend on Board Game Advertising

Brand Game Development

A couple of months ago, I asked the readers of this blog to send in answers to the question “ what confuses you most about board game development ?” ” I got a lot of responses, and one of them was about how much to spend on board game advertising. Need help on your board game? Eat villagers.

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Dev Diary: 03/17/17

Brand Game Development

Need help on your board game? Join my community of over 2,000 game developers, artists, and passionate creators. I’ve been hinting and hinting and hinting and hinting at a new board game project for a while. I’ll be documenting my whole game development journey through a series of weekly updates.

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How to Build up a Facebook Page as a Board Game Dev

Brand Game Development

Join my community of over 2,000 game developers, artists, and passionate creators. In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. The latter will determine how you pay for advertisements.

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