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Games Speak through Mechanics, Not Rules

Brand Game Development

Dev Diary posts are made to teach game development through specific examples from my latest project: Highways & Byways. Core Engine: If you strip out all the mechanics that put obstacles in your players’ path, what’s left? The core engine is the bare minimum set of mechanics you need to have a functioning game.

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How to Build up a Facebook Page as a Board Game Dev

Brand Game Development

In this past year, I’ve been using Facebook’s advertising system to increase the visibility of blog posts and to drive people to the Highways & Byways Kickstarter mailer. A few hundred dollars in advertising money have gone a really long way toward increasing the visibility of my projects.

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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”

PreMortem.Games

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games. Beware of mutant scope.

Dev 163
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20 New Year’s Resolutions for Board Game Devs in 2020

Brand Game Development

Experiment with a theme or mechanics you’ve never used. You can read more about that in my article here: Setting Up Social Media as a Board Game Dev: A Primer Course. Learn how to use advertising. Advertising gets a bad rap, but it’s still one of the best ways to get eyeballs on your project. Happy New Year!

Dev 130
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5 Levels of Communication through Game Development

Brand Game Development

The following excerpt is from Games Speak through Mechanics, Not Rules (Dev Diary: 04/28/17). If you strip out all the mechanics that put obstacles in your players’ path, what’s left? The core engine is the bare minimum set of mechanics you need to have a functioning game. That’s a mechanic. Chess tells a story.

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A Crash Course in Board Game Marketing & Promotion

Brand Game Development

Targeting Attention, Interest, Desire, And Action Product Your Niche Price Process & Logistics Core Concepts of Promotion Outreach Reviews Distribution Kickstarter Advertising. I’ve mentioned the AIDA model before in How to Get Big on Twitter as a Board Game Dev. There is no perfect product. There is no perfect audience.

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Colony: Letting Leaders Lead without Losing Losers (A guest post by Burt Yaroch of the Healthy Gaming Network)

Brand Game Development

I’m going to use the term “runaway leader” to refer to a specific, purposefully included design mechanic. It is a mechanic by which the player in the lead position gains advantages that serve to move them further into the lead. Was Colony designed with a runaway leader mechanism? What’s a runaway leader? Absolutely.

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