Advertising Fighting UX 
Deconstructor of Fun
MARCH 4, 2019
Product differentiation is driven by UX, art styles, production quality and minor meta systems such as quests and saga maps. Product UX and Aesthetics. A key player-first area where both CM and PK have innovated is UX, and we’d like to call out three specific points, while comparing how both compare against each other on them.
Deconstructor of Fun
FEBRUARY 3, 2020
This analysis is written by Abhimanyu Kumar with special contributions from UX Reviewer ’s Om Tandon and Brett Nowak , CEO of Liquid & Grit. This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend.
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Deconstructor of Fun
APRIL 25, 2022
Many people say that Cookie Run: Kingdom chose a very smart setup - on one hand, it has a vast universe with long histories, legends, power struggles, supernatural forces, and the eternal fight between good and evil; on the other, cookies are the sweet dessert that we see every day and associate with holiday, celebration, and happiness.
Deconstructor of Fun
JANUARY 17, 2020
But with an increasing number of hypercasual games fighting for the same audience with often very similar visuals, gameplay motivations and marketing tactics, IPMs are bound to suffer and therefore indicating market saturation. Hypercasual IPMs have started to flatten towards the end of 2019.
Deconstructor of Fun
JULY 30, 2020
You have some Web sites, there are commercial businesses, you have an advertising economy, you have a payments processing economy. Whereas on Android, you have to go through this incredibly complicated series of screens, some Epic explaining what to do on the next screen and then some designed by… Google has awesome UX designers.
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