Game Refinery

JUNE 21, 2023

User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.

Mobile Gaming 48

Mobile Gaming Mobile Mobile Games 48

GamesIndustry.biz

MAY 18, 2023

A class action lawsuit has been filed against the publisher and developer of mobile title King of Avalon (FunPlus and its in-house studio KingsGroup) for false advertising.

Advertising 98

Advertising Mobile Mobile Studios 98

Game Refinery

MAY 31, 2023

When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes. We conducted a study to find out.

Data 256

Data Mobile Gaming Mobile Mobile 256

GamesIndustry.biz

MARCH 4, 2025

Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and gender-based violence in a new report about mobile game advertising. Read more

Advertising 67

Advertising Mobile Gaming Mobile Mobile 67

Deconstructor of Fun

NOVEMBER 19, 2024

Catch our podcast for an in-depth breakdown of these trends and insights into the future of mobile game marketing, and get your hands on the freshly released Hybridcasual Playbook by Deconstructor of Fun in partnership with Meta. Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue.

AI 52

AI Mobile Gaming Mobile Mobile 52

GamesIndustry.biz

JANUARY 10, 2023

To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.

Mobile 105

Mobile Mobile Advertising Mobile Gaming 105

Deconstructor of Fun

JANUARY 31, 2023

. - Executive of a small developer who has till date amassed well over 100M installs on mobile The end of discovery also means that there will be no indie breakouts from small indie developers. Join one of the few powerful game companies taking over mobile. Exit mobile. Instead, the indie developers will have three options.

Mobile Gaming 126

Mobile Gaming Mobile Mobile Games 126

Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The most popular format in the US mobile game market is the rewarded video ads, with 74% of mobile players preferring the format over forced ads and banners.

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Mechanics Build Feature Mobile Gaming 245

Deconstructor of Fun

DECEMBER 5, 2022

and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. Nevertheless, mobile gaming represents a whopping 61% of all games revenue , a number that would be even larger should we account for all the in-app-ad revenue.

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Mobile Gaming Mobile Mobile Cross platform 98

GamesIndustry.biz

APRIL 24, 2024

Later still would come Flash games promoting the work of pop stars , the notion of live, updated billboards in game environments, and the complicated ascendance of ads as a means to monetise mobile games. You can find all previous Playable Futures articles here. Read more

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Advertising Technology Mobile Gaming Games 122

Logic Simplified

SEPTEMBER 29, 2024

Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. 2D Teen Patti Mobile Game Development Cost Factors Before developing a successful game, you need to figure out who your target audience is and which platform will best serve them.

Mobile Gaming 95

Mobile Gaming Mobile Mobile Development 95

Deconstructor of Fun

JULY 29, 2024

An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. DMA could be the thing that rescues the mobile games industry.

Mobile Gaming 98

Mobile Gaming Mobile Mobile Games 98

Game Biz

JANUARY 24, 2023

Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. So, what are the best mobile game ad networks ? What are Mobile Ad Networks?

Mobile Gaming 72

Mobile Gaming Mobile Mobile Advertising 72

Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. One style of interactive ad that has emerged recently is the “playable ad.”

Advertising 100

Advertising Mobile Mobile Media 100

Deconstructor of Fun

FEBRUARY 26, 2024

I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago. Just remember one thing: Even though Facebook pulled the plug on games, the gaming business rose to unexpected new heights on a new platform, which was mobile. We’re like frogs being slowly boiled alive.

Mobile Gaming 80

Mobile Gaming Mobile Mobile Games 80

Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. . Diversifying Revenue Source Leads to Increased Results.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

GamesIndustry.biz

NOVEMBER 29, 2024

The majority of the most popular games on Android fail to disclose that they contain loot boxes in UK ads, violating regulations set by the Advertising Standards Authority. Read more

Mobile Gaming 69

Mobile Gaming Advertising Mobile Mobile 69

Grumpy Gamer

JANUARY 24, 2018

This is based on dollars, not units, so mobile numbers will be smaller due to price. For indie devs that don’t have money to advertise, you’re at the mercy of the platforms, and this goes for Steam, GOG and the others. Here is a breakdown of Thimbleweed Park sales by store for 2017.

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Point and Click Advertising Indy Console 130

Grumpy Gamer

JANUARY 25, 2018

This is based on dollars, not units, so mobile numbers will be smaller due to price. For indie devs that don't have money to advertise, you're at the mercy of the platforms, and this goes for Steam, GOG and the others. Here is a breakdown of Thimbleweed Park sales by store for 2017. 75% of the money from Apple comes from iOS.

Point and Click 130

Point and Click Advertising Indy Console 130

Game Daily

NOVEMBER 28, 2023

The mobile games market is dominated by a few titles that players return to again and again. A new report from Mistplay – a mobile gaming loyalty program, and consultancy – offers stats and tips for developers looking to increase the amount of time and money players spend with their games.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Game Biz

FEBRUARY 1, 2023

The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. Some games even experienced the biggest month-on-month drop in November or December, typically the strongest months of the year, especially when brand advertising budgets increase.

Mobile Gaming 77

Mobile Gaming Mobile Mobile Data 77

Deconstructor of Fun

FEBRUARY 27, 2023

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. moment for many folks in the mobile gaming industry, including Playrix.

Mobile Gaming 132

Mobile Gaming Mobile Mobile Puzzle 132

iXie gaming

FEBRUARY 2, 2024

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games. billion in revenue.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

PreMortem.Games

JUNE 22, 2023

Technological advancements, especially in mobile and 5G technology, along with the emergence of cloud gaming services, are playing a pivotal role in enhancing the overall player experience. Console gaming has the highest players-to-payers conversion, mobile gaming has the lowest.

Cross platform 104

Cross platform Platformer Mobile Mobile 104

Deconstructor of Fun

JUNE 24, 2024

The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Co-op 52

Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Many years passed and, after graduating, I started working in the advertising field. However, the studio still focused on the advertising area and my interests were increasingly focused on the games.

Dev 163

Dev Advertising Internet Development 163

Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. There are several factors associated with the success of a mobile game app. .

Mobile Gaming 52

Mobile Gaming Mobile Mobile Development 52

iXie gaming

FEBRUARY 17, 2023

With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. As a result, mobile gaming is pushed aside in favor of AAA titles, which have their own position in the market. Games with expensive advertising campaigns. But now, we have more complex 3D mobile games like PUB-G.

AAA 52

AAA Mobile Gaming Mobile Mobile 52

PreMortem.Games

SEPTEMBER 7, 2023

Most people play on their mobile phone (68%), followed by console (58%) and PC (48%). PEGI ensures that games are sold and advertised responsibly and that companies have tools and safeguards in place to ensure that online game play environments are free from illegal and harmful content.” million players.

Advertising 104

Advertising Games Entertainment Media 104

PreMortem.Games

JANUARY 26, 2024

Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. It was a piece about architecture and advertising. So from my second year in university, I knew I was going to go into advertising for sure.” So my father said he thought I would enjoy architecture.”

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Esports Games Advertising Build 138

Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games. 3: They have an awesome Medium blog and podcast called LevelUp.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

Brand Game Development

MAY 7, 2018

You can only post photos and you must use a mobile device. On top of that, it’s populated largely by young people who are resistant to advertising. You don’t have to spend money on advertising like Facebook. It’s mobile-only, so you can’t easily use the full app on your desktop.

Dev 130

Dev Advertising Media Point and Click 130

PreMortem.Games

SEPTEMBER 14, 2023

Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g., Unity’s game engine is a popular developer tool and, by comparison, easier to master than Epic Games’ Unreal Engine. billion last year.

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Engineering Engine Game Engine Platformer 118

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

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Build Advertising Mobile Gaming Games 98