Skillz suing Voodoo for unlawful conduct and false advertising
GamesIndustry.biz
JULY 3, 2024
Mobile gaming platform Skillz has filed a lawsuit against Voodoo for unlawful conduct and false advertising on its Blitz Win Cash app.
Bucking the Recession in Mobile Gaming
Deconstructor of Fun
DECEMBER 5, 2022
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobile gaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.
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Mobile Gaming Atfer the Digital Markets Act
Deconstructor of Fun
JULY 29, 2024
An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. Apple “Heads I win, tails you lose!”
How Much Does It Cost To Develop a 2D Online Teen Patti Mobile Game App?
Logic Simplified
SEPTEMBER 29, 2024
Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand.
The Mobile Games Industry In the Year 2023
Deconstructor of Fun
JANUARY 31, 2023
Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. Sure, they are running out of money, but that’s mainly because advertisers pulled out.
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How Mobile Gaming Could Come to an End
Deconstructor of Fun
FEBRUARY 26, 2024
Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago.
What are The Best Ad Networks for Mobile Games and Apps?
Game Biz
JANUARY 24, 2023
Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?
Understanding the future of brands place in games | Playable Futures
GamesIndustry.biz
APRIL 24, 2024
This series of Playable Futures articles considers how the design, technology, people, and theory of video games are informing and influencing the wider world. You can find all previous Playable Futures articles here. Read more
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Majority of popular mobile games don't comply with UK loot box ad rules
GamesIndustry.biz
NOVEMBER 29, 2024
The majority of the most popular games on Android fail to disclose that they contain loot boxes in UK ads, violating regulations set by the Advertising Standards Authority. Read more
What's next for in-app purchases, in-game ads and mobile monetization
GamesIndustry.biz
JANUARY 10, 2023
To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.
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The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success
Game Refinery
MAY 4, 2023
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. So what are the benefits?
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Future Monetization Trends that Revolutionize the Mobile Game Apps
Big Games
SEPTEMBER 14, 2021
Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. .
Best Practice and Strategies for Targeted IAP Offers in Mobile Games
Game Refinery
JUNE 21, 2023
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. That’s why many of the top mobile games recognize the achievements of their players by rewarding them with exclusive offers. for coins used to purchase in-game hints.
Top 5 Mobile Game Monetization Strategies for 2024
iXie gaming
FEBRUARY 2, 2024
The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.
The Rise and Fall of eCPM in Mobile Gaming: What Happened in 2022?
Game Biz
FEBRUARY 1, 2023
The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. Month-On-Month eCPM Analysis Similarly to our previous post about eCPM trends, we are sharing month-over-month changes for ten different games.
Mobile gaming loyalty is key to lasting revenues
Game Daily
NOVEMBER 28, 2023
The mobile games market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.
The Curious Case of Playable Ads and Traditional Marketing Strategies
Deconstructor of Fun
MAY 6, 2024
Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. They are typically found on mobile devices as part of a larger app or within mobile web browsers.
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The Imminent Ragnarok of M&A in Mobile Gaming Space
Deconstructor of Fun
JULY 23, 2020
I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.
The Case of Playrix and why Product-Market fit is a Moving Target
Deconstructor of Fun
FEBRUARY 27, 2023
Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. Our products need to be reinvented to fit the new reality.
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What are AAA Games and Mobile Games?
iXie gaming
FEBRUARY 17, 2023
With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. These games offer different gaming experiences, target different audiences, and have unique testing requirements for game QA. Games with expensive advertising campaigns.
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The Top 5 Secrets on Developing Successful Mobile Games
Big Games
SEPTEMBER 10, 2021
The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.
Meta x Kwalee: Leveling Up Mobile Gaming with Hybrid Monetization and AI
Deconstructor of Fun
NOVEMBER 19, 2024
Together, they explored what’s fueling the industry’s evolution—from ad spend optimization and AI-driven user acquisition to the rise of hybrid casual games and today’s game-changing creative strategies. Advertisers are keen to reach players who spend, which drives up CPMs and ad revenue.
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Bukola Akingbade of Kucheza Gaming on nurturing dreams and shaping industries
PreMortem.Games
JANUARY 26, 2024
Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. She encourages early exposure to career possibilities like game design, game development, and shout casting and believes this early desire motivates them to persist.
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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”
PreMortem.Games
FEBRUARY 2, 2024
He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games.
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The State of the Mobile Games Market in 2023
Deconstructor of Fun
JANUARY 17, 2023
State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Games with IPs and/or high production values bucked the trend. Until next week. ?
What’s the Best Time to Request Permission From Users for ATT? (iOS)
Game Refinery
MAY 31, 2023
When Apple introduced its App Tracking Transparency (ATT) policy in April 2021, it forced companies to seek permission from app users before tracking their data and activity across other apps and websites for advertising purposes. We conducted a study to find out.
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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps
Deconstructor of Fun
JUNE 24, 2024
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace
Deconstructor of Fun
JANUARY 27, 2020
Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games.
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Newzoo’s latest report: Almost 9 in 10 gamers spend money on in-game items
PreMortem.Games
JUNE 22, 2023
Money spent on games In the last six months, more than half of the player base has spent money on video games. Console gaming has the highest players-to-payers conversion, mobile gaming has the lowest. Games as marketing In recent years, video games have emerged as valuable marketing tools for numerous companies.
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Playing both sides: How senior marketing leaders can ensure they build winning gaming teams
Game Daily
MAY 19, 2023
As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.
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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation
Deconstructor of Fun
FEBRUARY 7, 2021
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.
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Analysis • Unity’s decision to raise its prices should not come as a surprise
PreMortem.Games
SEPTEMBER 14, 2023
Unity’s game engine is a popular developer tool and, by comparison, easier to master than Epic Games’ Unreal Engine. Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g.,
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How to Build Better Mechanics for Rewarded In-Game Ads
Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.
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Creative diversification and differentiation
Game Daily
DECEMBER 1, 2022
The variety of reasons why people play is not being reflected in advertising, and yet it should be: Using differentiated, motivation-led creative, can attract different audiences and at the same time still be as efficient as fully optimized business-as-usual campaigns 5. 5 Chi-squared test of 16 Gaming A/B tests. 4 Greyser, Werner.
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AppLovin - Poster Boy of Vertical Integration
Deconstructor of Fun
MAY 13, 2020
Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? What is their future outlook in mobile gaming? Who is AppLovin?
IDFA - 6 Things Your Company Needs to do Yesterday
Deconstructor of Fun
AUGUST 25, 2020
Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.
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Hyper Casuals in Gaming Industry
The Knights of Unity
MAY 6, 2020
Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. This Free2Play model generates more than 50% of the global gaming market revenue. Their beginnings reach to the early ’70s, but then they were called arcade games. Firstly, it always is a one-touch game.
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How Developers and Publishers Can Use HTML5 Games to Drive Revenue
iXie gaming
JUNE 16, 2023
In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. The integration of In-App purchases within HTML5 games presents a sustainable business model that fosters long-term success and financial stability for developers.
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How ‘On Ice!’ got 95% of its installs from a single playable ad
Game Analytics
NOVEMBER 18, 2022
Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’ You can find their original version here.
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Why ad ceative is more important than ever
Deconstructor of Fun
DECEMBER 19, 2022
In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games.
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No IDFA? No Problem! Apple Can’t Kill Gaming.
Deconstructor of Fun
JULY 19, 2021
Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !
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From Concept to Launch: The Step-by-Step Game Development Process
Big Games
NOVEMBER 13, 2023
Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.
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New report shows game investment slowdown
Game Daily
AUGUST 21, 2023
The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5
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Xsolla grows digital payment services for games
Game Daily
NOVEMBER 19, 2023
Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. ” For more information, go to Xsolla.
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