GamesIndustry.biz

MARCH 4, 2025

Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and gender-based violence in a new report about mobile game advertising. Read more

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Advertising Mobile Gaming Mobile Mobile 62

Deconstructor of Fun

JULY 29, 2024

An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. Apple “Heads I win, tails you lose!”

Mobile Gaming 98

Mobile Gaming Mobile Mobile Games 98

Logic Simplified

SEPTEMBER 29, 2024

Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand.

Mobile Gaming 98

Mobile Gaming Mobile Mobile Development 98

Deconstructor of Fun

JANUARY 31, 2023

Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. Sure, they are running out of money, but that’s mainly because advertisers pulled out.

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Mobile Gaming Mobile Mobile Games 126

Game Biz

JANUARY 24, 2023

Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?

Mobile Gaming 72

Mobile Gaming Mobile Mobile Advertising 72

Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.

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Mechanics Build Feature Mobile Gaming 245

GamesIndustry.biz

APRIL 24, 2024

This series of Playable Futures articles considers how the design, technology, people, and theory of video games are informing and influencing the wider world. You can find all previous Playable Futures articles here. Read more

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Advertising Technology Mobile Gaming Games 119

Deconstructor of Fun

FEBRUARY 26, 2024

Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago.

Mobile Gaming 80

Mobile Gaming Mobile Mobile Games 80

GamesIndustry.biz

JANUARY 10, 2023

To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.

Mobile 104

Mobile Mobile Advertising Mobile Gaming 104

Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. .

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

GamesIndustry.biz

NOVEMBER 29, 2024

The majority of the most popular games on Android fail to disclose that they contain loot boxes in UK ads, violating regulations set by the Advertising Standards Authority. Read more

Mobile Gaming 67

Mobile Gaming Advertising Mobile Mobile 67

Game Biz

FEBRUARY 1, 2023

The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. Month-On-Month eCPM Analysis Similarly to our previous post about eCPM trends, we are sharing month-over-month changes for ten different games.

Mobile Gaming 77

Mobile Gaming Mobile Mobile Data 77

iXie gaming

FEBRUARY 2, 2024

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Games 52

Game Daily

NOVEMBER 28, 2023

The mobile games market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. This is the future of digital advertising - where creative interactivity transforms even the most traditional marketing principles. They are typically found on mobile devices as part of a larger app or within mobile web browsers.

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Advertising Mobile Mobile Media 100

Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Co-op 52

Deconstructor of Fun

FEBRUARY 27, 2023

Follow Nebo on everything mobile growth > @eniac W hen AppTrackingTransparency was introduced, many predicted the doom and gloom situation and the death of mobile gaming. It's no secret that Match 3 is the most competitive mobile gaming genre. Our products need to be reinvented to fit the new reality.

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Mobile Gaming Mobile Mobile Puzzle 132

iXie gaming

FEBRUARY 17, 2023

With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. These games offer different gaming experiences, target different audiences, and have unique testing requirements for game QA. Games with expensive advertising campaigns.

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AAA Mobile Gaming Mobile Mobile 52

Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Development 52

Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Games with IPs and/or high production values bucked the trend. Until next week. ?

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

PreMortem.Games

JANUARY 26, 2024

Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. She encourages early exposure to career possibilities like game design, game development, and shout casting and believes this early desire motivates them to persist.

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Esports Games Advertising Build 138

PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games.

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Dev Advertising Internet Development 163

Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Mobile Mobile Games Mobile Gaming 75

Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: But what is exposed with these types of ads is just how fundamental the user acquisition function is for mobile games.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

PreMortem.Games

JUNE 22, 2023

Money spent on games In the last six months, more than half of the player base has spent money on video games. Console gaming has the highest players-to-payers conversion, mobile gaming has the lowest. Games as marketing In recent years, video games have emerged as valuable marketing tools for numerous companies.

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Cross platform Platformer Mobile Mobile 104

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

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Build Advertising Mobile Gaming Games 98

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Advertising Mobile Gaming Mobile Mobile 52

PreMortem.Games

SEPTEMBER 14, 2023

Unity’s game engine is a popular developer tool and, by comparison, easier to master than Epic Games’ Unreal Engine. Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g.,

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Engine Engineering Game Engine Platformer 118

Game Daily

DECEMBER 1, 2022

The variety of reasons why people play is not being reflected in advertising, and yet it should be: Using differentiated, motivation-led creative, can attract different audiences and at the same time still be as efficient as fully optimized business-as-usual campaigns 5. 5 Chi-squared test of 16 Gaming A/B tests. 4 Greyser, Werner.

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Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

MAY 13, 2020

Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? What is their future outlook in mobile gaming? Who is AppLovin?

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Mobile Gaming Data Mobile Mobile 52

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

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Advertising Data Platformer Mobile 52

The Knights of Unity

MAY 6, 2020

Hyper casuals dominated the mobile games market in 2017 and they are still growing in popularity. This Free2Play model generates more than 50% of the global gaming market revenue. Their beginnings reach to the early ’70s, but then they were called arcade games. Firstly, it always is a one-touch game.

Mechanics 52

Mechanics Games Mobile Gaming Mobile 52

iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. The integration of In-App purchases within HTML5 games presents a sustainable business model that fosters long-term success and financial stability for developers.

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Development Advertising Games Data 52

Game Analytics

NOVEMBER 18, 2022

Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’ You can find their original version here.

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Advertising Mobile Gaming Game Developer Game Development 52

Deconstructor of Fun

DECEMBER 19, 2022

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games.

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Mobile Mobile Advertising AI 52

Deconstructor of Fun

MAY 18, 2023

If you liked this analysis, you’ll love: Why Rovio is Such a Juicy Catch #1 What is the rationale and Strategic interest behind Sega Sammy’s desire to acquire Rovio Entertainment Firstly, Rovio is an earnings-generating mobile gaming company with studios in Europe and Canada. The likelihood of the two new games failing is high.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Deconstructor of Fun

JULY 19, 2021

Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !

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Advertising Games Platformer Studios 52