Skillz suing Voodoo for unlawful conduct and false advertising
GamesIndustry.biz
JULY 3, 2024
Mobile gaming platform Skillz has filed a lawsuit against Voodoo for unlawful conduct and false advertising on its Blitz Win Cash app.
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How Much Does It Cost To Develop a 2D Online Teen Patti Mobile Game App?
Logic Simplified
SEPTEMBER 29, 2024
Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand. However, to minimize your costs, there is one solution to that.
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Mobile Gaming Atfer the Digital Markets Act
Deconstructor of Fun
JULY 29, 2024
An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. Apple “Heads I win, tails you lose!”
How Mobile Gaming Could Come to an End
Deconstructor of Fun
FEBRUARY 26, 2024
Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe the same will happen again because the appetite for games has never been as vast as it is today.
What are The Best Ad Networks for Mobile Games and Apps?
Game Biz
JANUARY 24, 2023
Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?
Bucking the Recession in Mobile Gaming
Deconstructor of Fun
DECEMBER 5, 2022
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobile gaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.
Future Monetization Trends that Revolutionize the Mobile Game Apps
Big Games
SEPTEMBER 14, 2021
Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. .
The Mobile Games Industry In the Year 2023
Deconstructor of Fun
JANUARY 31, 2023
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Likelihood of the prediction: 87% #2 Publishers Push to Off-Platform Payments What we love most about Apple and Google is that they know your credit card number.
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The Rise and Fall of eCPM in Mobile Gaming: What Happened in 2022?
Game Biz
FEBRUARY 1, 2023
The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. How We Structured Our Study The data in this report is separated per ad format, platform, and country. Were Some Games Affected More Than Others? Different countries.
The Top 5 Secrets on Developing Successful Mobile Games
Big Games
SEPTEMBER 10, 2021
The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.
The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success
Game Refinery
MAY 4, 2023
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
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The State of the Mobile Games Market in 2023
Deconstructor of Fun
JANUARY 17, 2023
State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Games with IPs and/or high production values bucked the trend. Until next week. ?
The Imminent Ragnarok of M&A in Mobile Gaming Space
Deconstructor of Fun
JULY 23, 2020
I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.
Newzoo’s latest report: Almost 9 in 10 gamers spend money on in-game items
PreMortem.Games
JUNE 22, 2023
These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. More than one platform Almost half of all gamers actively play on more than one platform.
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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps
Deconstructor of Fun
JUNE 24, 2024
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
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Analysis • Unity’s decision to raise its prices should not come as a surprise
PreMortem.Games
SEPTEMBER 14, 2023
Even as creatives in other entertainment industries continue to fight to make fair wages, a new front has opened in gaming as developers figure out what to do about Unity’s new fee structure. Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds.
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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation
Deconstructor of Fun
FEBRUARY 7, 2021
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.
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2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace
Deconstructor of Fun
JANUARY 27, 2020
Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: I do believe that these misleading ads are a temporary phenomenon: platforms and consumers can be fooled, but only for so long.
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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”
PreMortem.Games
FEBRUARY 2, 2024
He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.
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Xsolla grows digital payment services for games
Game Daily
NOVEMBER 19, 2023
Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. ” For more information, go to Xsolla.
How Developers and Publishers Can Use HTML5 Games to Drive Revenue
iXie gaming
JUNE 16, 2023
In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. Traditionally, game development necessitated the use of intricate and platform-specific software. Read Also: Top 5 HTML5 Game Frameworks 7.
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Playing both sides: How senior marketing leaders can ensure they build winning gaming teams
Game Daily
MAY 19, 2023
As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.
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The Audit of Our 2023 Predictions
Deconstructor of Fun
FEBRUARY 5, 2024
The importance of app stores as a discovery platform has been on a steep decline ever since Apple’s App Store received its design update in 2017 , which puts emphasis on editorial over what users actually care about. We predicted that we would see heavy pushes to off-platform payments in 23 years.
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How to Build Better Mechanics for Rewarded In-Game Ads
Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.
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AppLovin - Poster Boy of Vertical Integration
Deconstructor of Fun
MAY 13, 2020
Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? Not to mention spending data once you hook into their platforms.
From Concept to Launch: The Step-by-Step Game Development Process
Big Games
NOVEMBER 13, 2023
Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.
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New report shows game investment slowdown
Game Daily
AUGUST 21, 2023
The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5
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Why ad ceative is more important than ever
Deconstructor of Fun
DECEMBER 19, 2022
In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games.
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IDFA - 6 Things Your Company Needs to do Yesterday
Deconstructor of Fun
AUGUST 25, 2020
Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.
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No IDFA? No Problem! Apple Can’t Kill Gaming.
Deconstructor of Fun
JULY 19, 2021
Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !
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How ‘On Ice!’ got 95% of its installs from a single playable ad
Game Analytics
NOVEMBER 18, 2022
Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. You can find their original version here.
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Part 2: How Netflix could become the 'Netflix of Gaming'
Deconstructor of Fun
JULY 26, 2021
Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. On paper and from his reputation, Mike is a fantastic hire to lead the charge on gaming for Netflix, and shows they are serious about the gaming business.
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2023: Year in Retrospect for the Gaming Industry
iXie gaming
JANUARY 19, 2024
Join us as we look back at some of the key trends and issues that shaped the gaming industry in 2023. 6 Key Gaming Trends in 2023 Here are some top trends that shaped the gaming sector in 2023: 1. Growth in Cross-platform Gaming Cross-platform games have become more popular than ever.
Best Practice and Strategies for Targeted IAP Offers in Mobile Games
Game Refinery
JUNE 21, 2023
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. That’s why many of the top mobile games recognize the achievements of their players by rewarding them with exclusive offers. for coins used to purchase in-game hints.
The Trends & Challenges of Hyper- Casual Game Development
iXie gaming
MAY 24, 2023
Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.
Supercell’s Strategic Initiatives that Will Transform the Company
Deconstructor of Fun
APRIL 12, 2023
In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.
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Product Marketing Management for Games
Deconstructor of Fun
NOVEMBER 27, 2023
In the world of mobile gaming, creating an outstanding game is just the beginning. The real challenge lies in getting that game into the hands of players worldwide. This is where the role of a product marketing manager comes into play, serving as the linchpin connecting a game's inner vision to the outside world.
Voodoo’s Secret Sauce: From 0 to 250M Hybridcasual Revenue in 3 Years
Deconstructor of Fun
JUNE 3, 2024
This collaborative approach is underpinned by Voodoo’s extensive experience in game publishing, contract negotiations, and fostering a strong company culture, all of which were discussed in depth during the interview. Hyper-casual games, known for their simplicity and mass appeal, experienced explosive growth in the mobile gaming market.
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Practical Advice for Growing Games in Diverse Markets
Deconstructor of Fun
OCTOBER 2, 2022
Nancy is the Head of User Acquisition and Growth Strategy at East Side Games , a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.” Ludovic is an International Growth Consultant at Google who advises mobile gaming clients on their international expansion strategies.
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Game and UA Teams That Work Together, Grow Together
Deconstructor of Fun
JUNE 3, 2020
This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.
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Playtika goes from social casino to casual - and that’s not good
Deconstructor of Fun
NOVEMBER 14, 2022
You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. billion in September quarter but lowers outlook NCSoft invests $15M in Mysten Labs for Web3 gaming infrastructure Square Enix' s H1 sales dip to $1.1 All that is lost with ATT.”
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Going Beyond User Acquisition - the Curious Case of Dice Dreams
Deconstructor of Fun
JUNE 21, 2022
You also need your marketing team to be laser-focused on improving the marketability of the game which includes identifying the characteristics of your most valuable players and finding more players just like them. Sumit: Firebase is Google’s app development platform, helping mobile and web developers build and grow apps and games users love.
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Mastering Remote Work Culture: A Conversation with Playrix
Deconstructor of Fun
JULY 24, 2023
You can watch or listen to the full conversation on your preferred podcast platform below! Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. Source: Data.ai And in many ways, that is by design.
The Hybridcasual Gamble
Deconstructor of Fun
APRIL 4, 2023
We dive into decline of hypercasual games and hybridcasual, an attempt by mobile game developers to adapt to the new normal in the industry. The space is now awash with a variety of publishers, including the aforementioned SayGames, Kwalee and Homa, as well as Rollic (also acquired by Zynga), Popcore and Good Job Games.
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