Deconstructor of Fun

JANUARY 31, 2023

Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Likelihood of the prediction: 87% #2 Publishers Push to Off-Platform Payments What we love most about Apple and Google is that they know your credit card number.

Mobile Gaming 126

Mobile Gaming Mobile Mobile Games 126

Game Biz

JANUARY 24, 2023

Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?

Mobile Gaming 72

Mobile Gaming Mobile Mobile Advertising 72

Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.

Mechanics 245

Mechanics Build Feature Mobile Gaming 245

Deconstructor of Fun

FEBRUARY 26, 2024

Facebook used games for growth and discarded them quickly as it didn’t need them anymore. The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe the same will happen again because the appetite for games has never been as vast as it is today.

Mobile Gaming 80

Mobile Gaming Mobile Mobile Games 80

Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. .

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Game Biz

FEBRUARY 1, 2023

The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. How We Structured Our Study The data in this report is separated per ad format, platform, and country. Were Some Games Affected More Than Others? Different countries.

Mobile Gaming 77

Mobile Gaming Mobile Mobile Data 77

PreMortem.Games

JUNE 22, 2023

These emerging players are at the forefront of consuming game-related content alongside their active involvement, emphasizing the growing trend of watching gaming-related media alongside playing. More than one platform Almost half of all gamers actively play on more than one platform.

Cross platform 104

Cross platform Platformer Mobile Mobile 104

Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Development 52

PreMortem.Games

SEPTEMBER 14, 2023

Even as creatives in other entertainment industries continue to fight to make fair wages, a new front has opened in gaming as developers figure out what to do about Unity’s new fee structure. Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds.

Engine 118

Engine Engineering Game Engine Platformer 118

Deconstructor of Fun

JULY 23, 2020

I believe that the deprecation of the IDFA will catalyze a period of accelerated consolidation in the mobile gaming space via M&A. Smaller, single-game mobile gaming studios will see their growth trajectory obstructed completely and suddenly. The valuations of these companies will drop rapidly.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Co-op 52

PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

Dev 163

Dev Advertising Internet Development 163

Deconstructor of Fun

JUNE 24, 2024

In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai

Mobile 75

Mobile Mobile Games Mobile Gaming 75

Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Games with IPs and/or high production values bucked the trend. Until next week. ?

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: I do believe that these misleading ads are a temporary phenomenon: platforms and consumers can be fooled, but only for so long.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

Build 98

Build Advertising Mobile Gaming Games 98

Deconstructor of Fun

NOVEMBER 25, 2024

Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented.

Games 52

Games Platformer Balance Mobile 52

Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.

Mobile 118

Mobile Mobile Engine Engineering 118

Deconstructor of Fun

MAY 13, 2020

Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? Not to mention spending data once you hook into their platforms.

Mobile Gaming 52

Mobile Gaming Data Mobile Mobile 52

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

Advertising 52

Advertising Data Platformer Mobile 52

Game Daily

NOVEMBER 19, 2023

Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. ” For more information, go to Xsolla.

Cross platform 52

Cross platform Games Platformer Mobile Gaming 52

iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. Traditionally, game development necessitated the use of intricate and platform-specific software. Read Also: Top 5 HTML5 Game Frameworks 7.

Development 52

Development Advertising Games Data 52

Deconstructor of Fun

JULY 19, 2021

Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !

Advertising 52

Advertising Games Platformer Studios 52

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. On paper and from his reputation, Mike is a fantastic hire to lead the charge on gaming for Netflix, and shows they are serious about the gaming business.

Mobile 52

Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

DECEMBER 19, 2022

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games.

Mobile 52

Mobile Mobile Advertising AI 52

Game Analytics

NOVEMBER 18, 2022

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. You can find their original version here.

Advertising 52

Advertising Mobile Gaming Game Development Game Developer 52

Deconstructor of Fun

MAY 18, 2023

If you liked this analysis, you’ll love: Why Rovio is Such a Juicy Catch #1 What is the rationale and Strategic interest behind Sega Sammy’s desire to acquire Rovio Entertainment Firstly, Rovio is an earnings-generating mobile gaming company with studios in Europe and Canada. You see, 91% of Sega’s revenue on mobile comes from Japan.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

Game Daily

AUGUST 21, 2023

The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5

Esports 52

Esports Mobile Mobile Games 52

Big Games

NOVEMBER 13, 2023

Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.

Concepts 52

Concepts Game Development Game Developer Development 52

Deconstructor of Fun

FEBRUARY 5, 2024

The importance of app stores as a discovery platform has been on a steep decline ever since Apple’s App Store received its design update in 2017 , which puts emphasis on editorial over what users actually care about. We predicted that we would see heavy pushes to off-platform payments in 23 years.

Racing 52

Racing Advertising Platformer Writing 52

iXie gaming

MAY 24, 2023

Hyper-casual games are simple, easy-to-play games that have become increasingly popular in recent years. With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness.

Game Development 52

Game Development Game Developer Development Cross platform 52

Deconstructor of Fun

JULY 24, 2023

You can watch or listen to the full conversation on your preferred podcast platform below! Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. Source: Data.ai And in many ways, that is by design.

Communications 98

Communications Mobile Mobile Technology 98

iXie gaming

JANUARY 19, 2024

Join us as we look back at some of the key trends and issues that shaped the gaming industry in 2023. 6 Key Gaming Trends in 2023 Here are some top trends that shaped the gaming sector in 2023: 1. Growth in Cross-platform Gaming Cross-platform games have become more popular than ever.

Cross platform 52

Cross platform Esports AI Games 52

Deconstructor of Fun

JUNE 3, 2020

This post is written by Nebojsa “Nebo” Radovic , who’s an experienced mobile marketing professional who currently heading the user acquisition for N3TWORK’s Scale Platform. Becoming the first mover is not something you can replicate on the existing platforms in 2020. That’s how confident they (and we) are in their platform.

Games 52

Games Mobile Mobile Art 52

Deconstructor of Fun

NOVEMBER 27, 2023

In the world of mobile gaming, creating an outstanding game is just the beginning. The real challenge lies in getting that game into the hands of players worldwide. This is where the role of a product marketing manager comes into play, serving as the linchpin connecting a game's inner vision to the outside world.

Communications 52

Communications Games Data Advertising 52

Deconstructor of Fun

OCTOBER 2, 2022

Nancy is the Head of User Acquisition and Growth Strategy at East Side Games , a publisher known for IP-driven hit games such as “The Office,” “Trailer Park Boys,” and “RuPaul’s Drag Race.” Ludovic is an International Growth Consultant at Google who advises mobile gaming clients on their international expansion strategies.

Localization 52

Localization Games Advertising Racing 52

Deconstructor of Fun

JUNE 21, 2022

You also need your marketing team to be laser-focused on improving the marketability of the game which includes identifying the characteristics of your most valuable players and finding more players just like them. Sumit: Firebase is Google’s app development platform, helping mobile and web developers build and grow apps and games users love.

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Feature Platformer Development Studios 52