Advertising Mobile Gaming Racing 
Game Refinery
MARCH 27, 2025
From PUBG x Dragon Ball to Goddess of Victory: NIKKE x Nier: Automata and State of Survival x Resident Evil , collaboration events with renowned franchises have consistently demonstrated their ability to significantly enhance mobile game performance. Below, we go through the highlights.
Game Refinery
MAY 4, 2023
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together.
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Deconstructor of Fun
DECEMBER 5, 2022
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobile gaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.
Deconstructor of Fun
JANUARY 31, 2023
Likelihood of the prediction: 62% #3 Paid UA Becomes a Break-Even Game Advertising is a commodity and in a race to the bottom. The advertising networks know that if we make $10 per player, it is their job to sell that player to us for $9.99. But our prediction is the meme dog that keeps saying, 'This is fine…'.
Deconstructor of Fun
JANUARY 17, 2023
State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B And unlike Racing, Shooter games also generally saw a decline in downloads as well.
Deconstructor of Fun
JUNE 24, 2024
In a recent podcast featuring Lexi Sydow , Director of Corporate Marketing and Insights at Sensor Tower, several key insights were shared about the current state and future of mobile gaming, mobile marketing, and the dynamic between apps and games. Sources: Sensor Tower State of Gaming 2024 Data.ai
Game Daily
MAY 19, 2023
Instead, I want to explore the role of a gaming CMO in setting teams up for success and the risk that some leaders may actually be incentivising a race to the bottom. Gaming UA teams are primarily, if not entirely, focused on optimization.
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