Advertising Mobile Gaming UX 
Logic Simplified
SEPTEMBER 29, 2024
Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand.
Deconstructor of Fun
MARCH 4, 2019
This one is written by Om Tandon (Director of User Experience, DIGIT Game Studios) and Abhimanyu Kumar (Mobile Games Consultant). Product differentiation is driven by UX, art styles, production quality and minor meta systems such as quests and saga maps. To make sure you don’t miss on all of the ?content
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Deconstructor of Fun
APRIL 25, 2022
Cookie Run is has some imporessive traction in the Western markets, which may potentially turn this game into a proper worldwide hit. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world.
Deconstructor of Fun
FEBRUARY 3, 2020
This analysis is written by Abhimanyu Kumar with special contributions from UX Reviewer ’s Om Tandon and Brett Nowak , CEO of Liquid & Grit. This is showcased in the downward trending right-side graph, where we use the “average number of games Playtika’s key slots titles are being advertised in” as a proxy for UA spend.
CG Spectrum
JUNE 10, 2024
FX: Visual Alchemy “FX is everywhere in movies, TV, games and advertising—frosty breath, blood splatter, bullet hits, sparks, clouds, ocean extensions and splashes. Their work can include artwork for film, elements for video games, advertisements, graphic design, book cover art, and more.
Deconstructor of Fun
JANUARY 17, 2020
Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: The State of Arcade Games While the Arcade genre only accounts for 7.5% In fact, Arcade games alone make up for ~45% of 2019’s total download volume across all mobile gaming genres.
Deconstructor of Fun
JULY 30, 2020
You have some Web sites, there are commercial businesses, you have an advertising economy, you have a payments processing economy. Whereas on Android, you have to go through this incredibly complicated series of screens, some Epic explaining what to do on the next screen and then some designed by… Google has awesome UX designers.
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