Deconstructor of Fun

DECEMBER 5, 2022

and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. These three factors have traditionally made mobile gaming venture capital (VC) friendly, which brings in the capital that keeps the flywheel going.

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Deconstructor of Fun

JULY 29, 2024

An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. Apple “Heads I win, tails you lose!”

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Mobile Gaming Mobile Mobile Games 98

Logic Simplified

SEPTEMBER 29, 2024

Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. This is a win-win for both players as well as game app developers , because good game apps are forever in demand. How much does it cost to create a 2D or 3D Teen Patti game app ?

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Mobile Gaming Mobile Mobile Development 97

Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. Freemium games reach wider audiences, but the risk of churn is always looming. Dragon City Mobile’s ad task event. Dragonscapes Adventure’s ad task event.

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Mechanics Build Feature Mobile Gaming 245

Game Biz

JANUARY 24, 2023

Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. Games are fun and can be addictive. What are Mobile Ad Networks?

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Mobile Gaming Mobile Mobile Advertising 72

GamesIndustry.biz

JANUARY 10, 2023

To make a successful mobile game, monetisation can't be an afterthought; it has to be an integral part of the development cycle from the beginning. Check out some key takeaways from our conversation with Bertaut below, and be sure to listen to the full episode for even more.

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Mobile Mobile Advertising Mobile Gaming 106

GamesIndustry.biz

MARCH 4, 2025

Mobile game developers Microfun, Nanobit, and Magic Tavern have been accused of reinforcing harmful stereotypes and gender-based violence in a new report about mobile game advertising. Read more

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GamesIndustry.biz

APRIL 24, 2024

This series of Playable Futures articles considers how the design, technology, people, and theory of video games are informing and influencing the wider world. You can find all previous Playable Futures articles here. Read more

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Advertising Technology Mobile Gaming Games 122

Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. .

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Mobile Gaming Mobile Mobile Advertising 52

iXie gaming

FEBRUARY 2, 2024

The concept of a mobile game is worth thousands or even millions of dollars, which may not be enough. Some games, like Honor of Kings and PUBG Mobile, generate billions of dollars annually. But not all mobile games are profitable, with some developers making little from their mobile games.

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Mobile Gaming Mobile Mobile Games 52

Game Biz

FEBRUARY 1, 2023

The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. Month-On-Month eCPM Analysis Similarly to our previous post about eCPM trends, we are sharing month-over-month changes for ten different games.

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Mobile Gaming Mobile Mobile Data 77

Game Daily

NOVEMBER 28, 2023

The mobile games market is dominated by a few titles that players return to again and again. Fostering that kind of loyalty is crucial, especially given that only around two percent of a game’s player base can generate up to 95 percent of its in-app purchase revenue. The report is also based on interviews with players.

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Mobile Gaming Mobile Mobile Advertising 52

GamesIndustry.biz

NOVEMBER 29, 2024

The majority of the most popular games on Android fail to disclose that they contain loot boxes in UK ads, violating regulations set by the Advertising Standards Authority. Read more

Mobile Gaming 70

Mobile Gaming Advertising Mobile Mobile 70

iXie gaming

FEBRUARY 17, 2023

With the rise of the gaming industry, two distinct categories of games have emerged: AAA games and mobile games. These games offer different gaming experiences, target different audiences, and have unique testing requirements for game QA. Games with expensive advertising campaigns.

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AAA Mobile Gaming Mobile Mobile 52

Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. The secret of Success Behind the Game.

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Mobile Gaming Mobile Mobile Development 52

Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B And unlike Racing, Shooter games also generally saw a decline in downloads as well.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

Deconstructor of Fun

MAY 6, 2024

Digital advertising has come a long way since the first banner ads of the 90s. It’s likely you’ve seen these playable ads on social media or mobile news feeds - they often resemble mini-games or animations that users can play around with or view. One style of interactive ad that has emerged recently is the “playable ad.”

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Deconstructor of Fun

JUNE 24, 2024

The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. Sources: Sensor Tower State of Gaming 2024 Data.ai

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Mobile Mobile Games Mobile Gaming 75

PreMortem.Games

JUNE 22, 2023

They are likely to have higher levels of engagement, increased spending on gaming, and a greater inclination towards consuming gaming content. Technological advancements, especially in mobile and 5G technology, along with the emergence of cloud gaming services, are playing a pivotal role in enhancing the overall player experience.

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Cross platform Platformer Mobile Mobile 104

PreMortem.Games

JANUARY 26, 2024

Through initiatives like mobile game jams and interschool esports, she aims to foster girls’ interest in STEAM fields. She encourages early exposure to career possibilities like game design, game development, and shout casting and believes this early desire motivates them to persist.

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Esports Games Advertising Build 138

PreMortem.Games

SEPTEMBER 14, 2023

Unity’s game engine is a popular developer tool and, by comparison, easier to master than Epic Games’ Unreal Engine. Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g.,

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PreMortem.Games

FEBRUARY 2, 2024

He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says. Yet, with help from the internet and some classes in college, he realized that he too could create games.

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Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

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Build Advertising Mobile Gaming Games 98

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

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Game Daily

DECEMBER 1, 2022

Launch with a strong first impression Ads are typically the first part of a game which players will see and as we all know: first impressions count. In a global study, more than 50% of mobile gamers who downloaded a new game, had heard about it at least one week earlier 2.

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Advertising Mobile Gaming Mobile Mobile 52

Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company. Quite the contrary.

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Mobile Mobile Engine Engineering 118

Deconstructor of Fun

MAY 13, 2020

Further, public announcements have been made about investments in “partner” studios such as PeopleFun, Belka Games, Clipwire Games, and Geewa. What caused their shift into mobile gaming? What caused their shift into mobile gaming? What is their future outlook in mobile gaming? Who is AppLovin?

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Mobile Gaming Data Mobile Mobile 52

Deconstructor of Fun

NOVEMBER 25, 2024

Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. As such, we’ll start seeing many of these games spread beyond Telegram as a platform.

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Games Platformer Balance Mobile 52

Game Daily

AUGUST 21, 2023

The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5

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Esports Mobile Mobile Games 52

Big Games

NOVEMBER 13, 2023

Dive in to explore the madness that goes into creating games that play beautifully. It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. It creates anticipation and buzz for a compelling game launch.

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Deconstructor of Fun

JANUARY 31, 2021

Post-COVID investment flows in Social and mobile gaming emerged as one of the best performing sectors during coronavirus, and the ensuing influx of investment will likely impact companies large and small. Finally, please take the numbers presented with a giant grain of salt. billion IPO. Instead, the effect will be gradual.

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Mobile Mobile Games Feature 52

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Ask him about a free, $10,000 UA test for your game. Netflix games will start on mobile. Next Games has soft-launched Stranger Things: Puzzle Tales, a free-to-play story-driven puzzle adventure RPG.

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Mobile Mobile Mobile Gaming Games 52

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

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Advertising Data Platformer Mobile 52

Deconstructor of Fun

JULY 24, 2023

Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. In fact, the company is the third largest mobile publisher in the world with only Tencent and Activision/Blizzard/King (soon Microsoft) ahead of them.

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Communications Mobile Mobile Technology 98

Game Daily

NOVEMBER 19, 2023

Offering better control over sales and a more attractive revenue split than other third-party vendors, Game Sales proved a successful staging ground for Xsolla’s latest addition to their product range. ” For more information, go to Xsolla.

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Cross platform Games Platformer Mobile Gaming 52

Deconstructor of Fun

JULY 19, 2021

Want to chat with real industry veterans about our games’ ATT impact? In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. Drop me a message !

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Advertising Games Platformer Studios 52

Game Analytics

NOVEMBER 18, 2022

Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’ You can find their original version here.

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Advertising Mobile Gaming Game Development Game Developer 52