Game Refinery

AUGUST 2, 2023

A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The most popular format in the US mobile game market is the rewarded video ads, with 74% of mobile players preferring the format over forced ads and banners.

Mechanics 245

Mechanics Build Feature Mobile Gaming 245

Deconstructor of Fun

JULY 29, 2024

An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. So this would be something like app store distribution.

Mobile Gaming 98

Mobile Gaming Mobile Mobile Games 98

Game Biz

JANUARY 24, 2023

Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. So, what are the best mobile game ad networks ? What are Mobile Ad Networks?

Mobile Gaming 72

Mobile Gaming Mobile Mobile Advertising 72

Deconstructor of Fun

FEBRUARY 26, 2024

The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago. The Mobile Games Market has Matured The market returned to growth.

Mobile Gaming 80

Mobile Gaming Mobile Mobile Games 80

Grumpy Gamer

JANUARY 24, 2018

This is based on dollars, not units, so mobile numbers will be smaller due to price. For indie devs that don’t have money to advertise, you’re at the mercy of the platforms, and this goes for Steam, GOG and the others. Here is a breakdown of Thimbleweed Park sales by store for 2017.

Point and Click 130

Point and Click Advertising Indy Console 130

Grumpy Gamer

JANUARY 25, 2018

This is based on dollars, not units, so mobile numbers will be smaller due to price. For indie devs that don't have money to advertise, you're at the mercy of the platforms, and this goes for Steam, GOG and the others. Here is a breakdown of Thimbleweed Park sales by store for 2017. 75% of the money from Apple comes from iOS.

Point and Click 130

Point and Click Advertising Indy Console 130

PreMortem.Games

JUNE 22, 2023

More than one platform Almost half of all gamers actively play on more than one platform. A particularly appealing segment is the tri-platform players, who have played games across all three platforms within the past six months. Console gaming has the highest players-to-payers conversion, mobile gaming has the lowest.

Cross platform 104

Cross platform Platformer Mobile Mobile 104

Deconstructor of Fun

JULY 23, 2024

Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. have existed for a while now, games are experimenting with platforms where revenue is not directly attributable and the platform has to mediate creator payouts. For YouTube, advertising revenue can be directly attributed to videos.

Platformer 64

Platformer Content Advertising Puzzle 64

Big Games

SEPTEMBER 14, 2021

Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. . Diversifying Revenue Source Leads to Increased Results.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52

PreMortem.Games

SEPTEMBER 14, 2023

Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g.,

Engine 118

Engine Engineering Game Engine Platformer 118

Game Biz

FEBRUARY 1, 2023

The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. How We Structured Our Study The data in this report is separated per ad format, platform, and country. Rewarded video ads – eCPM decrease across platforms and countries (2022.

Mobile Gaming 77

Mobile Gaming Mobile Mobile Data 77

Deconstructor of Fun

JUNE 24, 2024

The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.

Mobile 75

Mobile Mobile Games Mobile Gaming 75

PreMortem.Games

FEBRUARY 2, 2024

He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.

Dev 163

Dev Advertising Internet Development 163

Deconstructor of Fun

NOVEMBER 25, 2024

Guest post by David Fox , founder of Double Coconut — a design and development studio that has delivered hit mobile and web games for partners such as EA Sports, WB Games, Microsoft Casual Games, and more. Unlike many other messaging platforms, a good chunk of Telegram users are game-oriented.

Games 52

Games Platformer Balance Mobile 52

Big Games

SEPTEMBER 10, 2021

The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. There are several factors associated with the success of a mobile game app. .

Mobile Gaming 52

Mobile Gaming Mobile Mobile Development 52

Deconstructor of Fun

JULY 23, 2020

This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Co-op 52

Deconstructor of Fun

JANUARY 27, 2020

Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: I do believe that these misleading ads are a temporary phenomenon: platforms and consumers can be fooled, but only for so long.

Advertising 52

Advertising Studios Mobile Gaming Mobile 52

Deconstructor of Fun

APRIL 12, 2023

In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company.

Mobile 118

Mobile Mobile Engine Engineering 118

Deconstructor of Fun

JANUARY 17, 2023

State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

Deconstructor of Fun

FEBRUARY 7, 2021

Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.

Advertising 52

Advertising Mobile Gaming Mobile Mobile 52

Game Daily

MAY 19, 2023

As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.

Build 98

Build Advertising Mobile Gaming Games 98

Deconstructor of Fun

DECEMBER 19, 2022

With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.

Mobile 59

Mobile Mobile AI Advertising 59

Deconstructor of Fun

AUGUST 25, 2020

Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.

Advertising 52

Advertising Data Platformer Mobile 52

Gamesbrief

AUGUST 22, 2022

Sony was more, and the two main mobile platforms were about 1/3 of the total. (As As an aside, and looking at 2020, we see that the 4 main platforms of Apple, Google, Sony and Microsoft represent 57% of Activision’s revenue. Sometimes, the platforms that we think are big… are not as big as we think.

Console 52

Console Advertising Platformer Mobile 52

Deconstructor of Fun

DECEMBER 19, 2022

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. ✉️ Received this email from a friend?

Mobile 52

Mobile Mobile Advertising AI 52

Deconstructor of Fun

JULY 19, 2021

In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.

Advertising 52

Advertising Games Platformer Studios 52

Deconstructor of Fun

MAY 13, 2020

What caused their shift into mobile gaming? Based on Soomla’s Ad Network Report, they were a top 10 advertiser in interstitials and rewarded video impressions in 2019: Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019. What caused their shift into mobile gaming? So: Who is AppLovin?

Mobile Gaming 52

Mobile Gaming Data Mobile Mobile 52

iXie gaming

JUNE 16, 2023

In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. Traditionally, game development necessitated the use of intricate and platform-specific software. Read Also: Top 5 HTML5 Game Frameworks 7.

Development 52

Development Advertising Games Data 52

Deconstructor of Fun

APRIL 8, 2024

To understand if my suspicion has merit, I recently distributed a survey on the Deconstructor of Fun slack, the Mobile Dev Memo slack, and on LinkedIn (the complete survey with results can be found at the end of this post). In a cross-platform free-to-play future that becomes all the more important! Response: 7.9 years (median: 4.4)

Data 98

Data Advertising Cross platform Mobile 98

Deconstructor of Fun

JULY 26, 2021

Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Between executive stints at Atari, EA, Zynga, Kabam and Oculus, he has a long and impressive CV that runs the gamut of platforms, genres and business models. Netflix games will start on mobile.

Mobile 52

Mobile Mobile Mobile Gaming Games 52

Game Daily

NOVEMBER 19, 2023

Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla.

Cross platform 52

Cross platform Games Platformer Mobile Gaming 52

Game Daily

MARCH 15, 2023

Off the back of a $2 million seed fund, the company launched a series of successful collectible RPGs for mobile, including MiniMonsters, Cat Game, and Dog Game. “In Web2, you need to spend advertising money with Google or Apple to acquire users. Mino was founded back in 2011.

Advertising 59

Advertising Media Games Electronics 59

iXie gaming

JANUARY 19, 2024

Growth in Cross-platform Gaming Cross-platform games have become more popular than ever. One out of four gamers play cross-platform as of 2023. This implies that players switch between mobile, PC, and console. More Robust Franchises Have Gone Mobile There’s a significant increase in the use of smartphones in 2023.

Cross platform 52

Cross platform Esports AI Games 52

Game Daily

AUGUST 21, 2023

The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5

Esports 52

Esports Mobile Mobile Games 52

Deconstructor of Fun

JULY 24, 2023

You can watch or listen to the full conversation on your preferred podcast platform below! Youtube Listen on Spotify Playrix is the third largest mobile game maker in the world You likely know Playrix from its hit titles Homescapes, Gardenscapes, Fishdom, and Township. Source: Data.ai And in many ways, that is by design.

Communications 98

Communications Mobile Mobile Technology 98

Game Analytics

NOVEMBER 18, 2022

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. You can find their original version here.

Advertising 52

Advertising Mobile Gaming Game Development Game Developer 52

Deconstructor of Fun

MAY 18, 2023

If you liked this analysis, you’ll love: Why Rovio is Such a Juicy Catch #1 What is the rationale and Strategic interest behind Sega Sammy’s desire to acquire Rovio Entertainment Firstly, Rovio is an earnings-generating mobile gaming company with studios in Europe and Canada. You see, 91% of Sega’s revenue on mobile comes from Japan.

Mobile Gaming 52

Mobile Gaming Mobile Mobile Advertising 52