Skillz suing Voodoo for unlawful conduct and false advertising
GamesIndustry.biz
JULY 3, 2024
Mobile gaming platform Skillz has filed a lawsuit against Voodoo for unlawful conduct and false advertising on its Blitz Win Cash app.
Advertising Mobile Platformer 
How Much Does It Cost To Develop a 2D Online Teen Patti Mobile Game App?
Logic Simplified
SEPTEMBER 29, 2024
Smartphones are as much a tool for entertainment as they are for communication, and mobile games rule the roost for keeping users entertained. 2D Teen Patti Mobile Game Development Cost Factors Before developing a successful game, you need to figure out who your target audience is and which platform will best serve them.
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How Mobile Gaming Could Come to an End
Deconstructor of Fun
FEBRUARY 26, 2024
The platform killed the booming gaming business by handicapping the distribution channels used to grow our games. I believe that mobile games could be facing the same deliberate death-by-a-platform as games Facebook suffered a decade ago. The Mobile Games Market has Matured The market returned to growth.
What are The Best Ad Networks for Mobile Games and Apps?
Game Biz
JANUARY 24, 2023
Mobile gaming is one of the most popular app categories in the world. billion active mobile gamers worldwide in 2021, and the number is expected to grow to close to 2.3 It’s easy to understand why mobile gaming has grown so rapidly. So, what are the best mobile game ad networks ? What are Mobile Ad Networks?
Mobile Gaming Atfer the Digital Markets Act
Deconstructor of Fun
JULY 29, 2024
An unfairness that we in the mobile game industry have experienced a tightly controlled distribution landscape for our entire industry's lifetime. The implication of government actions will bear consequences on mobile games and apps that are being distributed in the future. So this would be something like app store distribution.
Platform Payouts and Fortnite’s Unique Approach
Deconstructor of Fun
JULY 23, 2024
Games are diving into content platforms in the wake of YouTube, Spotify, and Netflix’s success. have existed for a while now, games are experimenting with platforms where revenue is not directly attributable and the platform has to mediate creator payouts. For YouTube, advertising revenue can be directly attributed to videos.
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Bucking the Recession in Mobile Gaming
Deconstructor of Fun
DECEMBER 5, 2022
and Deconstructor of Fun’s latest collaborative report, we dive deep into a comprehensive analysis of the mobile gaming sector and which genres are defying the economic slowdown. Nevertheless, mobile gaming represents a whopping 61% of all games revenue , a number that would be even larger should we account for all the in-app-ad revenue.
The Mobile Games Industry In the Year 2023
Deconstructor of Fun
JANUARY 31, 2023
Yet the hard truth is that these initiatives by the platforms have done little except prolonged development cycles and created jobs inside the platforms themselves. Join one of the few powerful game companies taking over mobile. Exit mobile. Expect to see heavy pushes to off-platform payments this year.
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Future Monetization Trends that Revolutionize the Mobile Game Apps
Big Games
SEPTEMBER 14, 2021
Mobile gaming has come a long way and now it is one of the most profitable and popular gaming platforms. This has resulted in various transformation in the game’s monetization, therefore the mobile game developers have a range of options in monetization than ever before. . Diversifying Revenue Source Leads to Increased Results.
Newzoo’s latest report: Almost 9 in 10 gamers spend money on in-game items
PreMortem.Games
JUNE 22, 2023
More than one platform Almost half of all gamers actively play on more than one platform. A particularly appealing segment is the tri-platform players, who have played games across all three platforms within the past six months. Console gaming has the highest players-to-payers conversion, mobile gaming has the lowest.
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The State of Gaming 2024: Trends in Marketing, Gaming, and Apps
Deconstructor of Fun
JUNE 24, 2024
The mobile market continues to evolve rapidly, driven by shifting user behaviors, technological advancements, and emerging economic trends. This blog post delves into those insights to provide a comprehensive overview of the mobile landscape. 2023 was a challenging year for the mobile gaming market.
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The Top 5 Secrets on Developing Successful Mobile Games
Big Games
SEPTEMBER 10, 2021
The mobile game industry is the most demanding industry for the past few years. Though there are millions and millions of mobile game apps available on the Play/App Store, the game companies and developers are interested in building more and more games. There are several factors associated with the success of a mobile game app. .
The Rise and Fall of eCPM in Mobile Gaming: What Happened in 2022?
Game Biz
FEBRUARY 1, 2023
The mobile gaming industry was no exception and experienced a significant drop in eCPM (effective cost per thousand impressions) due to these challenges. How We Structured Our Study The data in this report is separated per ad format, platform, and country. Rewarded video ads – eCPM decrease across platforms and countries (2022.
The State of the Mobile Games Market in 2023
Deconstructor of Fun
JANUARY 17, 2023
State of the Mobile Games Market The Western mobile games market , which we broadly analyze by removing the Chinese, Taiwanese, Japanese and Korean markets from the numbers, saw overall installs climb by 14% to 47.5B Noticeably, Tencent’s PUBG Mobile and Garena’s Free Fire were both down 37%.
The Rise of Hybridization in Mobile Games: How Developers are Genre Mashing Their Way to Success
Game Refinery
MAY 4, 2023
We’ve been writing about the growth of ‘hybrid’ mobile games – when a title merges two or more genres to create an entirely new gameplay experience – since 2020, but hybrid games have evolved a lot since then, especially when it comes to the game genres that are being merged together. This has led to some wildly unusual combinations.
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Analysis • Unity’s decision to raise its prices should not come as a surprise
PreMortem.Games
SEPTEMBER 14, 2023
Based on the number of users installing a game, the platform will trigger a fee depending on specific revenue and installation thresholds. Mobile game makers and indies can get mired in a host of different costs and expenses as component licensing arrangements—by relying on different service providers for specific technologies (e.g.,
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The Imminent Ragnarok of M&A in Mobile Gaming Space
Deconstructor of Fun
JULY 23, 2020
This post is written by Eric Seufert , a strategy consultant and the owner of Mobile Dev Memo In Norse mythology, Ragnarök is a series of events, including a great battle, foretold to lead to the death of a number of great figures and gods, natural disasters and the submersion of the world in water.
2020 Predictions #6: Three User Acquisition Trends Studios Will Have to Ace
Deconstructor of Fun
JANUARY 27, 2020
Here are the three things you need to know about ironSource: #1: They’re developing the most robust, data-driven growth engine for mobile games. #2: I do believe that these misleading ads are a temporary phenomenon: platforms and consumers can be fooled, but only for so long.
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2021 Predictions #8 Three Growth Opportunities Unlocked by IDFA Depreciation
Deconstructor of Fun
FEBRUARY 7, 2021
Eric is the author of the book Freemium Economics and the founder of Mobile Dev Memo , the ultimate growth blog and podcast. It is tempting for mobile games marketing teams to think of 2021 as being dominated by Apple’s impending new privacy policy for iOS, App Tracking Transparency (ATT). Possibly, for some advertisers.
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Solo dev Diego Ras of Raccoo Venture “Everything starts with paper and pencil”
PreMortem.Games
FEBRUARY 2, 2024
He worked 5 years on his nostalgic 3D platformer Raccoo Venture , but according to Brazilian solo developer Diego Ras the journey was ‘extremely rewarding’. He started his career in advertising, but the world of video games always held his real interest. Making games was something that seemed very far from reality”, he says.
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In a Privacy-Centric World, Creative is More Important Than Ever
Deconstructor of Fun
DECEMBER 19, 2022
With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. In most app advertising inventories, you do not have many levers to pull.
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Why ad ceative is more important than ever
Deconstructor of Fun
DECEMBER 19, 2022
In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games. ✉️ Received this email from a friend?
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Is Microsoft buying Activision market share?
Gamesbrief
AUGUST 22, 2022
Sony was more, and the two main mobile platforms were about 1/3 of the total. (As As an aside, and looking at 2020, we see that the 4 main platforms of Apple, Google, Sony and Microsoft represent 57% of Activision’s revenue. Sometimes, the platforms that we think are big… are not as big as we think.
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Xsolla grows digital payment services for games
Game Daily
NOVEMBER 19, 2023
Web Shop, which launched earlier this month in 40 of the top 100 mobile games, offers the same granular control over sales and platform delivery, but for in-game items too. ” For more information, go to Xsolla.
How Developers and Publishers Can Use HTML5 Games to Drive Revenue
iXie gaming
JUNE 16, 2023
In today’s ever-evolving digital landscape, the gaming industry is undergoing remarkable growth, driven by the soaring popularity of online and mobile gaming. Traditionally, game development necessitated the use of intricate and platform-specific software. Read Also: Top 5 HTML5 Game Frameworks 7.
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2023: Year in Retrospect for the Gaming Industry
iXie gaming
JANUARY 19, 2024
Growth in Cross-platform Gaming Cross-platform games have become more popular than ever. One out of four gamers play cross-platform as of 2023. This implies that players switch between mobile, PC, and console. More Robust Franchises Have Gone Mobile There’s a significant increase in the use of smartphones in 2023.
IDFA - 6 Things Your Company Needs to do Yesterday
Deconstructor of Fun
AUGUST 25, 2020
Yesterday All my troubles seemed so far away Now it looks as though they're here to stay Oh, I believe in yesterday… - the Beatles Through changes announced at WWDC, Apple has flipped the table and reset the mobile advertising landscape. In the end, no matter how freaking viral your app is, you need advertising.
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Supercell’s Strategic Initiatives that Will Transform the Company
Deconstructor of Fun
APRIL 12, 2023
In February, Ilkka Paananen, the beloved CEO of Supercell, and arguably one of the faces on the Mount Rushmore of Mobile Games Executives, published his yearly blog post. All in all, Ilkka’s yearly blog is an inspirational and quite sincere vision of the top brass of a major mobile games company.
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Playing both sides: How senior marketing leaders can ensure they build winning gaming teams
Game Daily
MAY 19, 2023
As exhibited by this research with Analytics Edge, gaming advertisers relying solely on attribution for decision-making are increasingly leaving money on the table. Investing only in ads that reach and appeal to the same narrow audiences but are undifferentiated in mobile gaming.
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No IDFA? No Problem! Apple Can’t Kill Gaming.
Deconstructor of Fun
JULY 19, 2021
In “ Apple IDFA Change has Triggered 15-20% Revenue drops in iOS advertisers ”, Gamesbeat’s Dean Takahashi interviewed Brian Bowman, founder of marketing services firm Consumer Acquisition, on his heavily publicized anti-Apple stance. How in-game ATT acceptance is affected by the advertising app’s ATT acceptance rate by Business of Apps.
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New report shows game investment slowdown
Game Daily
AUGUST 21, 2023
The most active sectors by value were technology (24 percent), followed by mobile and esports (19 percent each), mobile cloud gaming (18 percent) and console / PC (15 percent). Other companies that attracted investment include esports production company Nodwin Gaming ($28 million), mobile MMO developer Madngine ($22.5
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How to Build Better Mechanics for Rewarded In-Game Ads
Game Refinery
AUGUST 2, 2023
A common way to monetize freemium mobile games is through in-app advertising, where ad placements are sold to generate profit from the entire player base. The most popular format in the US mobile game market is the rewarded video ads, with 74% of mobile players preferring the format over forced ads and banners.
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The Audit of Our 2023 Predictions
Deconstructor of Fun
FEBRUARY 5, 2024
The importance of app stores as a discovery platform has been on a steep decline ever since Apple’s App Store received its design update in 2017 , which puts emphasis on editorial over what users actually care about. We predicted that we would see heavy pushes to off-platform payments in 23 years.
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How Mino is using NFTs to promote monster game Dimensionals
Game Daily
MARCH 15, 2023
Off the back of a $2 million seed fund, the company launched a series of successful collectible RPGs for mobile, including MiniMonsters, Cat Game, and Dog Game. “In Web2, you need to spend advertising money with Google or Apple to acquire users. Mino was founded back in 2011.
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AppLovin - Poster Boy of Vertical Integration
Deconstructor of Fun
MAY 13, 2020
What caused their shift into mobile gaming? Based on Soomla’s Ad Network Report, they were a top 10 advertiser in interstitials and rewarded video impressions in 2019: Interstitial and Rewarded Video Impression Market Share, 2019 Source: Soomla 2019. What caused their shift into mobile gaming? So: Who is AppLovin?
From Concept to Launch: The Step-by-Step Game Development Process
Big Games
NOVEMBER 13, 2023
It’s the IDEA that makes games successful: The whole presence of the game revolves around that idea that makes the foundation of a mobile game development process. Artists and designers work hand-in-hand to make the mobile game visually pleasing. Dive in to explore the madness that goes into creating games that play beautifully.
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Part 2: How Netflix could become the 'Netflix of Gaming'
Deconstructor of Fun
JULY 26, 2021
Written by Ethan Levy , who is always looking for worthy, free-to-play mobile games for the N3TWORK Scale Platform. Between executive stints at Atari, EA, Zynga, Kabam and Oculus, he has a long and impressive CV that runs the gamut of platforms, genres and business models. Netflix games will start on mobile.
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How ‘On Ice!’ got 95% of its installs from a single playable ad
Game Analytics
NOVEMBER 18, 2022
Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. You can find their original version here.
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The Trends & Challenges of Hyper- Casual Game Development
iXie gaming
MAY 24, 2023
With the rise of smartphones and mobile gaming, hyper-casual games have exploded in popularity due to their accessibility and addictiveness. From the explosion of the mobile gaming market to the demand for instant gratification, we will examine the factors that have propelled hyper-casual games to the forefront of the gaming industry.
Pricing Starter Packs: When Conversion is King, We May Price Too Low
Deconstructor of Fun
APRIL 8, 2024
To understand if my suspicion has merit, I recently distributed a survey on the Deconstructor of Fun slack, the Mobile Dev Memo slack, and on LinkedIn (the complete survey with results can be found at the end of this post). In a cross-platform free-to-play future that becomes all the more important! Response: 7.9 years (median: 4.4)
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Thimbleweed Park sales by store
Grumpy Gamer
JANUARY 25, 2018
This is based on dollars, not units, so mobile numbers will be smaller due to price. For indie devs that don't have money to advertise, you're at the mercy of the platforms, and this goes for Steam, GOG and the others. Here is a breakdown of Thimbleweed Park sales by store for 2017. 75% of the money from Apple comes from iOS.
Best Practice and Strategies for Targeted IAP Offers in Mobile Games
Game Refinery
JUNE 21, 2023
User acquisition has become increasingly challenging for mobile marketers ever since Apple introduced its App Tracking Transpency (ATT) policy in April 2021. With that in mind, mobile marketers should focus on identifying better ways to push monetization opportunities to their existing audiences.
Playtika goes from social casino to casual - and that’s not good
Deconstructor of Fun
NOVEMBER 14, 2022
You need to be able to do very targeted advertising, which is severely impacted by ATT. Re-engagement advertising has also been decimated by ATT. I’ve said this number before and people push back on it, but there is about 100 thousand social casino payers, so everybody is chasing them.” Issue #1 The audience is very small.
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Product Marketing Management for Games
Deconstructor of Fun
NOVEMBER 27, 2023
In the world of mobile gaming, creating an outstanding game is just the beginning. Tune in to the podcast below through your platform of choice: What Precisely Is Product Marketing? Product marketers faced a data drought, where advertising networks could no longer rely on automatic mechanisms to find the right audience.
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