Game Refinery

MAY 4, 2023

Many developers have invested in more innovative gameplay mechanics to broaden the audiences they can advertise to, with the diversification of game genres being a natural extension of that. This has led to some wildly unusual combinations.

Mobile Gaming 280

Mobile Gaming Mobile Mobile Mechanics 280

PreMortem.Games

JANUARY 26, 2024

It was a piece about architecture and advertising. So from my second year in university, I knew I was going to go into advertising for sure.” It started as an ambitious open-world project but was streamlined into a mobile game with a few missions. “ I read that and thought actually yes, this is exactly what I want to do.

Esports 138

Esports Games Advertising Build 138

Deconstructor of Fun

JANUARY 17, 2023

At the same time, cross-platform open-world RPG Genshin Impact continues to break new ground, crossing its $3 Billion in IAP Spend in Q2 2022. Overall, in the key Western markets, MMORPGs, Roguelikes, Merge and Puzzle genres largely bucked the recession in terms of revenue. Until next week. ?

Mobile Gaming 52

Mobile Gaming Mobile Mobile Sandbox 52

Deconstructor of Fun

DECEMBER 19, 2022

In a privacy-centric world, creative is more important than ever With privacy becoming more important to mobile players and the prevalence of artificial intelligence (AI) in app advertising inventories, the quality of your creatives has never been more important to the success of your games.

Mobile 52

Mobile Mobile Advertising AI 52

iXie gaming

SEPTEMBER 27, 2022

The event that went down on September 13 th at 6pm ET traced some new updates from their Japanese partners and developers from across the world alike. It was a 20-minute-long video release that featured a few new trailers and some advertisements for some exclusive Sony content.

Fighting 52

Fighting Open World Content Editing 52